#98 What Happens When You Build a Business Around a Podcast

Elzie Flenard, founder of Podcast Town and host of Journey to Mastery, shares how podcasting transformed his business from a side hustle into a strategic platform for growth. In this episode, Elzie breaks down how his show became the cornerstone of his brand, the lessons he's learned over nine years and 500+ episodes, and why podcasting is the most powerful tool for building trust, visibility, and long-term influence.Whether you’re new to podcasting or wondering how to better leverage your existing show, this conversation will give you practical insight into what it really means to build a business around a podcast.What We Cover:The story behind Elzie’s first podcast guest (hint: it started at the barbershop!)How podcasting helped him connect with high-level entrepreneurs and build credibilityWhy he believes podcasting is the most trusted medium and what that means for business ownersThe monetization strategy behind his Journey Feed private communityLessons from over 500 episodes: trust, consistency, and mastering the art of listeningWhy he’s planning a daily 10-minute podcast and the personal challenge behind itWhat all founders need to understand before using podcasting as a business toolLinks & Resources:🎧 Listen to Journey to Mastery: https://open.spotify.com/show/2RQRkzY8zFztz7vHNjib77🌐 Learn more about Elzie: https://elzieflenard.com💡 Interested in launching your own podcast? Visit: https://www.podjunction.comConnect with Us:Subscribe, rate, and review the show to help more business leaders discover how to use podcasting to grow, connect, and build their brands.