#99 Stop Treating Podcasting Like Content—Here’s What Works Now

Podcasting margins aren’t what they used to be. Once an easy win, podcast production has become crowded, commoditized, and ROI-pressured. But here’s the truth: podcasting still works when you stop treating it like “just content” and start focusing on strategy, systems, and conversations that drive real business results.In this episode, I talk with David “Ledge” Ledgerwood—serial entrepreneur, podcaster, and founder of Listen Network, Riggg, and Add1Zero. Ledge has hosted over 400 podcast episodes, guested on 100 more, and built multiple companies that help agencies grow, look great on video, and close more deals.We dive into:Why the COVID boom changed podcasting forever—and how ROI now drives the game.Why podcasting isn’t a noun, it’s a verb—and what that shift means for your business.How to build systems that free you up to be a strategist, not stuck in content slog.What separates podcasts that fade out from the ones that actually fuel growth.If you’re a business leader, agency owner, or founder who wants to get podcasting right in today’s tighter market, this episode is packed with insights you can use straight away.🔗 Reach out and connect with David on LinkedIn