A “3-minute” crash course in digital marketing. EP #212 - Den Lennie

Today... Den breaks down a very sophisticated (and powerful) marketing concept - making it caveman simple to understand and implement.Here's a sneak peek at what you'll hear:Legendary copywriter Eugene Schwartz's ingenious marketing insight that even some pro marketers don't know, much less understand it. - 1:00The dumb mistake almost every business owner makes when creating their sales and marketing messages. This blunder is committed before they even write or speak a single word. - 1:30A certain segment of a market that needs very little information to decide whether to hire your service or not. These people are the very best people to market to. - 3:10A quickie idiot's guide to writing effective sales and marketing messages. - 5:20Obnoxiously good marketing advice for turning skeptical prospects into eager clients with hearts full of trust. - 6:00Why building an email list is a complete no-brainer. If you're not building an email list of interested prospects, then you're leaving “mucho dinero” on the table. - 7:00Even more “no-brainer” reasons to use email marketing to create new business and boost profits. - 7:45A caveman simple thing to put on your website’s homepage that can dramatically help you grow your video business. (Best part: hardly anyone in the video production industry is doing this. Want to capitalize on this untapped opportunity? Of course you do. So, listen up at 10:30)A special segment of your market you should be targeting. The prospects in this segment of your market are pretty much laydowns. - 11:40A clever way to use "teaching" to convert more prospects into paying clients. - 13:00A “3-minute” crash course in digital marketing. - 13:10Who NOT to promote your video business to. Even though these people could benefit from your video service, the juice ain't worth the squeeze. - 16:00The absolute worst prospects to market your video service to. Many a business owner has gone broke targeting these exact prospects. (If you want your marketing efforts to be effective, then avoid these rotten prospects like the Rona! - 18:00)Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/Mentoring options : www.denlennie.comConnect with Den on Instagram: https://www.instagram.com/den_lennie