A 7 Step Process To Launching A Product Or Selling A Service Online

KEY TAKEAWAYS COVERED IN THE PODCASTBefore you get started you need to work out who your ideal audience is.Consider everything they like, where they’re from, how old they are and what they’re doing for a living. The more detailed, the better.Your potential audience may have never heard of you before, so the first thing you need to send them a video ad. This could be as long as you like, as long as it’s over a minute. What you’re looking for is people that stay and watch the video. Once you have done this, you can start remarketing your lead magnet back to the people who have watched the video.Your landing page needs to be consistent with your advertising and not something that should be on your website. This is because they shouldn’t be able to click on any other link other than saying ‘yes I want the thing’.Once your potential clients have clicked through and filled out a form, you need your landing page to link to an email system that will automatically send them the thing that they have asked for. Whether it’s an eBook, a checklist or an easy to use a guide, you need to deliver on your promise.Using video when taking potential sign-ups through to your masterclass is a great way to connect with them before you begin. It gives them a reminder to carve out the time and place your webinar or masterclass in their diary, helping increase your overall live turnouts. This can also be encouraged using emails.Following on from your live training or masterclass - where you will have mentioned your product - you’re going to want to send emails out to your email list based on whether or not they attended live. Having a fast access bonus is a great way to encourage sales and a sense of urgency.Your sales page should follow a structure, including showing what you’re selling as a physical product, even if it’s digital.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…The important thing to remember is that this step by step process is similar to baking a cake. If you’re baking and you use salt instead of sugar your cake is basically ruined, so when applying that logic to this process it means if you get one step wrong, your whole strategy could fail.HIGHLIGHTS YOU SIMPLY CAN'T MISSWarming Up Your Clients 07:30Creating Your Landing Page 11:00Connecting an Email System 14:00Taking Your Potential Customers Through to Your Masterclass orWebinar 16:00Following Up with Emails 22:03Going from Training to Buying 23:32Perfecting Your Sales Page 30:25LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEEpisode 27LeadpagesInfusionsoftDripTranscript below Hello and welcome to Episode 52 of the Social Media Marketing Made Simple Podcast. I am your host Teresa Heath-Wareing. And today I feel like I should have a fanfare because Episode 52 means that I have been going for an entire year, 52 episodes of the podcast. Wow. I can’t believe a year has gone by already. I am so so pleased to have started the podcast and I am loving the fact that I am 12 months in and it’s been the success that it’s been, that I get all you lovely listeners listening to me. I get great feedback. I’ve had some amazing guests and I have loved every minute. Don’t get me wrong you know because I’m very honest, it’s hard work sometimes creating the content coming out with ideas getting the actual thing out there you should see the spreadsheet. My team and I have to make sure that we’ve got ourselves organized. But I do love it. And compared to other bits of content I much prefer talking over writing. So for me this is just the best way in order to help you guys, to give you ideas and to share my information. So today is going to be a fairly full on episode. I’m really excited about today’s episode and I’m gonna share a couple of reasons why that is. So today’s episode I’m gonna be taking you through a formula to launch something online or off the formula that I used to sell online and I’ve likened this formula to baking a cake. This might seem a little bit odd to you right now but I promise you as this episode goes on you’re going to see why I say that. So the other reason I’m really excited about doing this episode and some I just want to pay there to you. And I would love a bit of feedback from you is that obviously I started the podcast and I started my business with social media in mind. Social media was always a thing. I was well known for. It’s the one thing that obviously I do an awful lot of. I talk. I train and I love social media. It’s brilliant. However one of the things that I really love and you know when ever you heard the term your zone of excellence I think that’s what the term is. Then one of the many books I’ve read that basically when you find that sweet spot of the thing that you are really good at and you just love it doesn’t seem difficult at all. And for me I always thought that was social media because I do love it. And I do find it interesting and easy. However this thing that we’re going to talk about today the online selling element. Oh man, I just love it. I geek out over funnels and ads and the landing pages and sales pages and processes and emails and amazing technology that can do the most phenomenal stuff. So I’m a bit of a crossroads at the moment because I’m obviously really well known for the social media side and this podcast has seen a few tweaks and changes. We’ve done episodes that aren’t necessarily social media related and I want to get your feedback. Do you want this podcast to be absolutely dedicated only to social media and not have any of the episodes around digital marketing, e-mails other aspects of marketing aspects of running a business which also I love doing too and the other area that I love is the whole mindset thing as well. So again I’ve had some great guests on about that such as James Wedmore and I’ll link up to that in the show notes but I’m just interested. Do you want all of that? Are you happy that I’m doing all of that? Because for me I love the variety. Like I said social media sits very firmly in what I do. Everything tends to span from it or to it. But I just also love filling in the other bits and sharing those those other parts of what it’s like to run a business what it’s like to run a business online and what it’s like to try and sell and get known using online tools so you know what come and find me. I’m always in my DMs. Normally Instagram’s the one you’re gonna get me quickest in and come and tell me what you think has I’m really interested. I’ve built up a really lovely following on a podcast. I want to keep growing it further and I want to know what you want. So the other reason today’s episode is a really cool one and I’m excited to do it right now is because I am currently right in the middle of this process I’m about to talk you through. I am currently when I’m recording this and as you know a batch. So I am a little bit early recording this I’m probably about four weeks. Yeah four weeks from when this is actually going live. And so by now the thing I’m halfway through will all be out there and you’ll see it and it’ll be tentative to say isn’t that silly because I’m thinking, oh no what if something goes wrong and it’s not gone like by them they’re going to think positive and I’m going to tell you that by the time you listen to this I will be selling a course online. So go and have a look for that. I’ll hook up to that in the show notes as well. Anyway so as I’ve said I’m right in the middle of this process. And the funny thing is I’m actually a bit tired and I’m a little bit worn out because it’s a full on process but I wanted to do this episode now so I’m going to try and be super positive about it even though I might be feeling a little bit tired right now so I’m going to talk you through. Straight from the beginning all the way through to selling how you take someone from having no idea who you are. Right the way through to getting them on your list to warming them up using something like a webinar master class which is what I’ve just done and then taking them to the sales page that basically I’m going to talk you through what I am doing currently in my business because I want you to understand a couple of things actually.  So first off, I want you to hear the process because boy it’s a fair sized process. And then I want you to understand the analogy of. It’s like baking a cake because I want you to understand that there are so many steps to each of these things and each of these things I’m going to mention. There are so many other aspects of each individual part that if you get them wrong it can affect your entire funnel so it can literally... If you put salt in instead of sugar your cake is absolutely ruined. It’s funny that I should choose cake because if you know me you know I don’t have a sweet tooth and cake isn’t something I eat, in fact I can’t remember the last time I ate cake. I’m trying to think no, can’t remember anyway but it just is such a good analogy because it’s like a science baking a cake, isn’t it? You’ve got to get it right. So for me, a funnel or a sales funnel is exactly the same. If you don’t get all those...