A/B Test Your Way to Success with Tim Rickards

Q: How long is this episode of B2B Growth?

This episode is 34 minutes long.

Q: When was this B2B Growth episode published?

This episode was published on March 8, 2022.

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Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.

What this episode covers

In this episode Benji talks to Tim Rickards, Managing Director, Social & Content Strategy at Hearsay Systems.From micro to macro, A/B testing allows us to explore resonance and what truly matters to our audience. Tim provides practical insights regarding the use of story vs data, and we discuss how to be effective in a highly regulated industry like finance.

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