EPISODE · Mar 8, 2022 · 34 MIN
A/B Test Your Way to Success with Tim Rickards
from B2B Growth · host Sweet Fish
In this episode Benji talks to Tim Rickards, Managing Director, Social & Content Strategy at Hearsay Systems.From micro to macro, A/B testing allows us to explore resonance and what truly matters to our audience. Tim provides practical insights regarding the use of story vs data, and we discuss how to be effective in a highly regulated industry like finance.
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