A/B testing even the most basic assumptions with your audience with Kasey Luck (Founder & CEO, Luck & Co)

from Retention Chronicles · host Mariah Parsons

On this episode of Retention Chronicles, we’re joined by Kasey Luck, Founder & CEO of Luck & Co. Kasey, Noah, and Mariah chat about the founding of Luck & Co and their focus on retention via email and SMS, freelancing on Fiverr, Kasey’s love of email and SMS, attribution windows, orchestrating across channels, adding specific flows for loyalty and referral programs, taking ownership of transactional emails, A/B testing email length, & more!

Episode metadata supplied by the publisher feed · Published Jun 12, 2023

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A/B testing even the most basic assumptions with your audience with Kasey Luck (Founder & CEO, Luck & Co)

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