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Retention Chronicles

Retention Chronicles

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Retention Chronicles is a business podcast hosted by Mariah Parsons. It has 177 episodes, with the latest published February 2026.

Ecommerce brands are focusing on increasing customer retention. Join us as we discuss marketing, operations, and the customer experience with top DTC brands for real strategy around generating revenue, email marketing, social media, performance metrics, AI, customer communication, & more in the Shopify ecosystem. Retention Chronicles is hosted and produced by Mariah Parsons and is sponsored by Malomo, a branded order tracking platform improving the post-purchase experience. Be sure to subscribe & check out retentionchronciclespodcast.com .

business ·en-us ·177 episodes

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1

Raising the Bar: Redefining Ready-to-Drink Cocktails with The Original Southside

2

Repeat Purchase Rate Talks: Reformulating Nutcase for Growth

3

LAMIK Beauty: Inviting customers to be a part of your brand

4

Scaling Sweet Success: Inside Spritzal's 11-Year Retail + DTC Journey

5

Flavor First, Rules Second: Rotten's Strategy Playbook

6

How Kuli Kuli Built a Sustainable CPG Brand with Social Impact at Its Core

7

Seasoning the Market: How Hoxy Is Bringing Korean Flavors to Every Pantry

8

ShopTalk Fall 2025 Recap: AI, CX, and the Real-Time Retail Playbook

9

Big News: I'm Launching a Brand + What's Next for Retention Chronicles

10

Retention Secrets from Mission-Driven Brand Brixy with Co-Founder Jen Brodwick

11

Muddy Bites: Building a Brand Beyond Social Media and Kickstarter with Kate Kasch, Chief Customer Officer

12

Sweets & Snacks Expo 2025: Trends, Innovations, and Insights for Ecommerce Snack Brands

13

Trade Shows, Tech, and Transparency: StyleFox’s Retention Playbook

14

Beyond the Badge: My First Expo West Experience & the Trends Shaping Natural CPG in 2025

15

Zero-Cost PR Hacks: How Small Businesses Can Get Media Attention with Mickie Kennedy, Founder of E-Releases

16

Website Visitor ID Secrets: Boosting E-commerce Marketing Accuracy with Larry Kim

17

How Brands Get Featured in Top Gift Guides Without a PR Agency – Gloria Chou, PR Coach for SmallBiz

18

Building a Brand Through Shared Founder & Customer Interests with Sheets & Giggles Founder Colin McIntosh

19

Breaking the Acquisition Trap: Building a Sustainable E-commerce Business with Ashworth Strategy CEO Andy Seeley

20

The Creator Economy: Revolutionizing Ecommerce Customer Acquisition with Elan Pure Founder Paige Hope

21

AI-Powered Personalization for Ecommerce Retention with Monocle's Co-Founder Mark Lotman

22

Navigating E-Commerce Logistics: Insights on 3PLs, Carrier Changes, Section 321 Updates, and Tariffs & Duties in North America with Jesse Kaufman

23

Trade Show Tactics: How Haley Swank Built Flikr Fire Without Paid Advertising

24

Navigating the Financial and Operational Realities of CPG Brands with HEAROS Founder Doug Pick

25

Unlocking the Power of Live Selling Luxury Products with Bagphic’s Marketing Manager Taylor Hall

26

Emotional Branding and Reducing Buyer's Remorse with Laurier Mandin, author of ‘I Need That’ and Graphos President

27

Making People Curious About Your Ecom Brand with Fun Fact Co’s Co-Founder Raelina Krikston

28

Discussing Retail Distribution and Community Engagement with Inspiro Tequila Founder Mara Smith

29

Sensory Branding For Ecommerce Brands with daph Founder Daphne Benzaquen

30

Outsourcing vs. In-house Manufacturing for Your E-commerce Brand with Pelagic Founder John Morgan

31

Traject Data: How Clean Data Insights Can Transform Your Ecommerce Business with CEO Rochelle Thielen

32

Driving retention via automated social media direct messages (DMs) with Nectar Social Co-Founders Misbah and Farah Uraizee

33

ChannelEngine: Strategies for Balancing First-Party and Third-Party Sales on Marketplaces with VP of Revenue Jordi Vermeer

34

Optoro: Rethinking returns management for ecommerce & retail with COO Casey Chroust

35

Crowdfunding, Patents, and Customer Loyalty: Lessons in Building a Unique Ecommerce Brand with Jill Putnam, Founder of Red Sprite Hats

36

Rebranding and refining a valuable social media strategy for a DTC brand with Romp Stomp Founder Rebecca Mijares

37

Victoria Beckham Beauty x SwiftCX: Elevating the Online Customer Experience with AI

38

Finding initial product testers and educating ecommerce customers with Brynn Snyder, CEO & Co-Founder of Slate Flosser

39

Leveraging Social Media for SMS and Email Growth with Jesse Clemmens, Co-Founder & CEO of HiTide

40

Lissy Skincare's Secrets to Building Loyalty Through TikTok and Personalized Support With Founder & CEO Lissy Kotter

41

ShopTalk Fall Chicago Recap: Insights from one of the biggest ecommerce conferences

42

Using AI for Growth Marketing and Retention in Ecommerce with Aneto Okonkwo, Co-Founder & CEO of Remarkable AI

43

How branding goes beyond visual components to create connection with Kes Nielson, Founder of BRAAAND

44

How fusing art, science, and entrepreneurship is reshaping ecommerce marketing with Known Agency’s President Ross Martin

45

Designing Immersive Retail Experiences with Mythology’s Head of Retail and Partner Ted Galperin

46

Web compliance and accessibility (WCAG & ADA) for ecommerce brands with SeaMonster Studios

47

How The Best Ecommerce Subscriptions Power Consumer Routines with Recharge SVP of Marketing Jen Gray

48

Gamification in loyalty programs for ecommerce brands with Flaunt Co-Founder & CRO Chris Miller

49

Standing out on retail shelves & social media with unique ingredients from Rodial Founder Maria Hatzistefanis

50

The new age of affiliate and influencer marketing for ecommerce brands with Social Snowball Founder & CEO Noah Tucker

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