A Beginner's Guide to Using AI in Marketing

AI is changing the way marketing works—but getting started can feel overwhelming. In this video, I walk through a beginner’s guide to using AI in marketing, breaking down what it is, why it matters, and how you can start thinking about it in a practical way. This isn’t about complicated tools or technical jargon. It’s about understanding the role AI can play in helping you create content, improve efficiency, and make better marketing decisions. If you’re new to AI or just trying to figure out how it fits into your marketing strategy, this is a great place to start.