Delivering Marketing Joy

In this week's episode of delivering #marketingjoy Jonathan K. Lo joins the show to discuss navigating marketing chaos, the importance of empathy in marketing, building trust and customer connection, and practical strategies for small businesses. Listen now!

What if you became the person people in your community consistently looked to for information, recommendations, connections, and insight? That's what I mean when I talk about becoming the Digital Mayor. In this episode of DMJ 1 on 1, I break down what it means to become the Digital Mayor of your community and why building that kind of presence can be such a powerful marketing strategy. This isn't about posting more content or constantly promoting your business. It's about showing up consistently, engaging with the people around you, celebrating others, sharing what's happening in your community, and becoming a trusted and recognizable presence over time. I'll also share practical strategies you can use to start building that presence yourself. Because when you consistently add value and genuinely engage with your community, you're not just growing an audience—you're building relationships, credibility, and trust. You don't need an official title to become the Digital Mayor. You just need to start showing up.

In this week's episode of Delivering #marketingjoy Helix Wolfson joins the show to discuss AI content creation, AI in commercial production, crafting human-like AI content, and practical steps for creating AI content. Listen Now!

Some of the best marketing strategies aren't new at all. In this episode of DMJ 1 on 1, I talk about one of the most timeless principles in marketing: reciprocity. When we lead by providing value, helping people, and giving without immediately asking for something in return, we create the foundation for stronger relationships and greater trust. That's what I call Give First Marketing. I'll break down why giving first can be such a powerful marketing strategy, how reciprocity helps build trust with your audience, and some practical ways you can start implementing this approach in your own business. This isn't about giving with an expectation that someone owes you something in return. It's about consistently creating value, building relationships, and earning the right to make the ask when the time is right. If your marketing feels like you're constantly asking people to buy, click, schedule, or sign up, it might be time to flip the script. Give first. Build trust. Then let the relationship grow.

In this week's episode of Delivering #marketingjoy John Gumas joins the show to discuss challenger brand marketing, the evolution of marketing over the last 40 years, identifying unique brand positions, and first steps for small business owners. Listen now!

Great marketing shouldn't feel like a collection of disconnected tactics. Your social media, email, digital advertising, branded merchandise, direct mail, events, and customer experiences should all be working together. That's where HYBRID Marketing comes in. In this video, I break down the HYBRID Marketing Framework and explain how businesses can intentionally combine physical and digital marketing to create a stronger, more connected strategy. Rather than asking whether digital or physical marketing is better, the goal is to understand the strengths of each and use them together to create more touchpoints, stronger relationships, and a brand people actually remember. This is the next step in my HYBRID Marketing series. We've talked about why digital marketing isn't enough. We've talked about why physical marketing isn't enough. Now it's time to put the pieces together. If your marketing feels scattered, inconsistent, or disconnected, this framework can help you start thinking about your marketing as one complete system rather than a series of random tactics. Check out the FREE Hybrid marketing scorecard here! https://scorecard.hassemanmarketing.com/

In this week's episode of Delivering #marketingjoy Dan Balcauski joins the show to discuss pricing strategies, understanding pricing mistakes, the difference between cheap and affordable, AI and pricing models, and building trust through pricing. Watch now!

Physical marketing still works. Branded merchandise, direct mail, events, signage, and other tangible marketing tools can create experiences that digital marketing simply can't replicate. But physical marketing isn't enough on its own either. In Part 2 of my HYBRID Marketing series, I talk about the power of physical marketing and why the real opportunity comes when we stop treating physical and digital marketing as two separate strategies. The strongest marketing happens when we intentionally bridge the gap between the two and allow each one to make the other more effective. I'll also introduce the Hasseman H Framework, a simple way to think about how physical and digital marketing connect to create a more complete customer journey. The goal isn't to choose between physical and digital. It's to build a marketing strategy where they work together, reinforce one another, and create a brand that's harder to ignore—and even harder to forget. If you're ready to stop thinking in individual marketing tactics and start building a connected strategy, this episode is for you. https://scorecard.hassemanmarketing.com/

Welcome to Better Merch... Better Marketing, the podcast where Kirby Hasseman and Jade Crider explore how branded merchandise and smart marketing work together to help businesses stand out, build stronger relationships, and grow. In the Season 2 finale, Kirby and Jade ask a question marketers probably don't consider often enough: Are we over-marketing everything? Does every email, social post, gift, or customer interaction really need a call to action? Or can some of the most effective marketing happen when a brand simply gives value without immediately asking for something in return? Kirby and Jade explore the balance between giving and asking—and why the classic "jab, jab, jab, right hook" philosophy still matters. They also share a perfect real-world example of appreciation marketing after commonsku sent Jade a thoughtful baby gift with no strings attached. It's a simple gesture that demonstrates how giving first can create a memorable brand experience and strengthen relationships. Plus, Kirby shares some early details about the upcoming launch of his new book, HYBRID Marketing, and Kirby and Jade explain why they're taking a short break before returning for Season 3. This week's Product of the Week is the BruMate MUV, and listeners can also grab a FREE copy of Hit the TARGET at HitTheTARGETbook.com. Thanks for joining Kirby and Jade throughout Season 2 of Better Merch... Better Marketing. They'll be back for Season 3!

In this week's episode of Delivering #marketingjoy Kate Murray joins the show to discuss ASB's position in the branded merch industry, the role of communication in sales, surprises in branded merchandise, and challenges in communication and storytelling. Check it out!

Everyone talks about digital marketing—but I believe it's only part of the equation. In this first episode of my Hybrid Marketing series, I share what P90X got right and why their success wasn't built on digital alone. From using branded shirts to create excitement and credibility to understanding the unique role physical marketing plays, I'll explain why the strongest brands combine digital and physical experiences to create momentum that compounds over time. If you're ready to stop thinking about marketing as separate tactics and start building a brand that lasts, this series is for you.

Welcome to Better Merch... Better Marketing, the podcast where Kirby Hasseman and Jade Crider explore how branded merchandise and smart marketing work together to help businesses stand out, build stronger relationships, and grow. This week, Kirby kicks things off with the story behind The Bad Review Shirt—a fun reminder that sometimes the best ideas come from unexpected places. From there, the conversation turns to HYBRID Marketing, exploring why businesses see better results when they intentionally combine digital marketing with physical marketing instead of relying on just one approach. Kirby and Jade also share a quick update with listeners about taking a short break after next week's episode before diving into the main conversation. The featured discussion asks a question most businesses never consider: What happens after the first impression? Whether it's after a purchase, an interview, employee onboarding, or a trade show, those "second impression" moments often have a greater impact on customer loyalty, retention, and long-term relationships than the first interaction ever could. If you're looking for practical marketing ideas that help your business create memorable experiences long after the first handshake, this is an episode you won't want to miss. 🎁 This week's giveaway: Get a FREE copy of Hit the TARGET at HitTheTARGETBook.com.

In this week's episode of Delivering #marketingjoy Zachary Bernard joins the show to discuss the rise of podcasting in PR, maximizing content from podcasts, bootstrapping a PR business, and building authority without ads. Listen now!

Too many businesses fall into the trap of random acts of marketing—trying a social media post here, running an ad there, ordering promotional products, and hoping something sticks. I've seen it happen over and over again, and while it feels like you're doing marketing, you're often just staying busy instead of making progress. In this episode of DMJ 1 on 1, I share a real-world case study that illustrates why disconnected marketing efforts rarely produce consistent results. Then I walk through the principles of Hybrid Marketing and explain how bringing your branded merchandise, digital marketing, content, email, and relationship-building together into one intentional strategy can create much better results. If you're tired of guessing what to do next and want a more strategic approach to growing your business, I think you'll find some practical ideas you can put to work right away. Ready to see how your marketing stacks up? Take my FREE Hybrid Marketing Scorecard and discover where your biggest opportunities are: https://scorecard.hassemanmarketing.com

Welcome to Better Merch... Better Marketing, the podcast where Kirby Hasseman and Jade Crider explore how branded merchandise and smart marketing work together to help businesses stand out, build stronger relationships, and grow. In this episode, Kirby and Jade discuss why micro-influencers continue to outperform larger creators in many situations, what to do when corporate says "no" to your marketing ideas, and why every company should have one signature branded item that customers instantly recognize. They also feature this week's Product of the Week: the Warwick Folder, a professional presentation folder that helps your brand make a lasting first impression. Check out this week's Product of the Week here: https://hassemanmarketing.commonsku.com/shop/12b4a1b1-31e1-41a2-abb1-bafd0cc5524e/shop/118fc553-bb38-4492-88aa-bd6f4507001a If you're looking for practical marketing ideas that combine digital strategy with branded merchandise, this episode is for you.

In this week's episode of Delivering #marketingjoy Anna Lecat joins the show to discuss the cost of avoiding difficult conversations, understanding team dynamics in growing companies, and the importance of listening. Watch now!

Standing out doesn't happen by accident—it happens through intentional actions repeated over time. In this episode, I introduce the SEASON Framework, a practical approach to separating yourself in business and in life. Each letter represents a principle that can help you build stronger relationships, create more opportunities, and continue growing instead of settling into complacency. We'll explore the importance of staying intentional, engaging with people, asking better questions, serving first, opening doors for others, and avoiding the slow drift that keeps so many people from reaching their potential. Success isn't usually the result of one big moment. More often, it's built through consistent habits and a commitment to doing the small things well. If you're looking for a framework to help you grow personally and professionally, I think you'll find value in this conversation.

Welcome to Better Merch... Better Marketing, the podcast where Kirby Hasseman and Jade Crider explore how branded merchandise and smart marketing work together to help businesses stand out, build stronger relationships, and grow. This week, the conversation starts with Jade turning the tables and asking Kirby for career advice. From navigating opportunities to making intentional decisions, they discuss lessons that apply whether you're just getting started or looking to take the next step professionally. They also dive into the internet's favorite accidental spoiler, Tom Holland, and debate whether his reputation for revealing movie secrets is really accidental—or a clever marketing strategy. From there, Kirby and Jade tackle one of the biggest challenges in today's digital world: personal branding. They discuss why trying to manufacture an online persona rarely works, why authenticity matters more than perfection, and how being genuinely yourself is the best long-term strategy for building trust. The episode wraps up with the Product of the Week: the Rockford 28 oz Vacuum-Sealed Tumbler, a premium piece of drinkware designed to keep beverages hot or cold while putting your brand in customers' hands every day. Whether you're looking for better promotional products, stronger branding, or practical marketing ideas, this episode delivers insights you can start using right away.

In this week's episode of delivering #marketingjoy Vera Minot joins the show to discuss family business dynamics, generational differences in business, insight from Goldman Sachs 10,000 small businesses program, rethinking branded merch strategies, and more! Listen now!

The best marketing isn't just about getting attention—it's about being remembered. In this video, I talk about why I believe marketing is ultimately a memory game. Every interaction your customer has with your brand creates an impression, and over time those impressions shape whether people think of you, trust you, and choose you. We explore the difference between brand marketing and direct marketing, why appreciation marketing creates lasting memories, and why the businesses that play the long game are often the ones that win. Great marketing isn't built on one campaign—it's built on consistently creating positive experiences people remember. If you want your business to stand out in a crowded marketplace, stop asking how to get more attention and start asking how to become more memorable.

In this episode of Better Merch… Better Marketing, Kirby Hasseman and Jade Crider explore why investing in quality can make all the difference when it comes to branded merchandise and marketing. The conversation begins with a fun discussion around products that were truly worth the splurge. From premium drinkware and apparel to backpacks and speakers, Kirby and Jade share promotional products they've personally used that exceeded expectations—and why quality merchandise creates a lasting impression that cheap giveaways simply can't. They also provide an update on this year's Rock Your Merch Show, highlighting what's new, offering tips to help attendees get the most out of the event, and explaining why now is the perfect time to register. Finally, Kirby shares an honest perspective on something many business owners struggle with: taking time away from work. Together, they discuss why stepping away from the office often leads to better decisions, fresh perspective, and healthier business growth—and why sometimes the biggest obstacle to moving a business forward is the business owner themselves. The episode also features the Product of the Week: the EZ Breezy Neck Fan, a practical promotional product that's perfect for outdoor events, company outings, and warm-weather promotions. Whether you're looking for better promotional products, stronger branding, or smarter marketing ideas, this episode is packed with practical insights you can put to work right away.

In this week's episode of Delivering #marketingjoy David Dean joins the show to discuss understanding organizational dynamics, AI as an organizational mirror, the role of AI in workplace behavior, future proofing in an AI-driven world. Listen now!

Life has a way of throwing us into seasons that feel overwhelming, unpredictable, and completely out of our control. Whether it's challenges in business, family, health, or simply the pace of everyday life, chaos is something we all experience. In this episode, I share practical strategies I've learned for not just surviving difficult seasons—but actually growing through them. We talk about maintaining perspective, staying grounded when everything feels uncertain, and why having the right people around you can make all the difference. One of the biggest lessons I've learned is that you don't have to navigate chaos alone. Connection, accountability, and a strong support system aren't signs of weakness—they're often the key to making it through difficult times stronger than before. If you're walking through a challenging season right now, I hope this conversation encourages you, gives you practical ideas, and reminds you that chaos doesn't have to define your future.

In this episode of Better Merch… Better Marketing, Jade and Kirby kick things off with a lighter conversation about what they've been watching this summer before diving into three topics that every business should be thinking about. First, they discuss why "good enough" branded merchandise isn't good enough anymore. Expectations have changed, and simply putting a logo on an average product isn't enough to create lasting impressions. They explore how using the Merch Pyramid can help you create more intentional, memorable branded merchandise that people actually want to keep and use. Next, they tackle what we believe is a common misconception in business: most companies don't have a marketing problem—they have a decision problem. they talk about why constantly changing your branding, messaging, or direction weakens your identity and why consistency across every customer touchpoint is one of the biggest competitive advantages a business can have. Finally, they feature this week's Product of the Week: the Medium American Made Iced Coffee Cooler, and share why products like this continue to create lasting brand impressions. Whether you're looking for better branded merchandise, stronger marketing strategy, or ideas to build a more memorable brand, this episode is packed with practical takeaways you can put to work immediately.

In this week's episode of Delivering #marketingjoy Jon Benson joins the show to discuss the birth of the video sales letter, humanizing AI in marketing, targeting the right audience, aligning messaging with ideal customers, and leveraging AI as a business partner. Listen now!

Over the past several weeks, my fitness journey has changed in a big way—and one of the most unexpected tools helping me improve has been AI. In this video, I share how I started using AI as my personal fitness trainer and accountability coach, and why it has become such a valuable part of my routine. We talk about workouts, nutrition, progress tracking, consistency, and the importance of having a system that keeps you moving forward. But this conversation goes beyond fitness. I also explore how AI can help with accountability, mindset, goal-setting, and personal growth in other areas of life and business. When used intentionally, AI can become more than just a tool—it can become a powerful support system. If you’ve been curious about using AI to improve your health, productivity, or daily habits, this video will give you a practical look at what that can actually look like.

Is Good Nut a genius brand name or a branding disaster? That is just one of the things Kirby Hasseman and Jade Crider get into on this week's episode of Better Merch...Better Marketing. They also break down what Instagram's return to office announcement signals for businesses everywhere and make the case for why newsletters are not just alive in 2026 — they are one of the most powerful marketing tools you have. Plus the Splish is this week's Product of the Week. 🎁 Get FREE access to the 5 Day Business Bootcamp at https://Bootcamp.HassemanMarketing.com

In this week's episode of Delivering #marketingjoy Jared Harman joins the show to discuss embracing failure in business, the importance of brand consistency, understanding your audience, and the value of relationships in marketing. Listen now!

For years, we’ve been told that creativity comes from thinking outside the box. But what if that advice is incomplete—or even wrong? In this video, I explore the idea of thinking inside the box, heavily influenced by the work of David Epstein and his book on the subject. The core idea is simple but powerful: constraints, limitations, and structure don’t always reduce creativity—they often fuel it. We talk about why boundaries can lead to better problem-solving, stronger innovation, and more focused execution in business and life. Instead of waiting for unlimited resources or perfect conditions, sometimes the best ideas come from learning how to maximize what’s already in front of you. If you’ve ever felt limited by constraints, this conversation may completely change how you think about them. What feels like a box might actually be the thing that helps you create something better.

In this episode of Better Merch… Better Marketing, Jade and Kirby cover three topics that every business should be thinking about right now. First, they do a mid-year check-in and talk about why halftime is the perfect time to pause, evaluate, and adjust. Whether it’s merch projects, sales goals, or team performance, now is the time to make sure your second half is stronger than your first. Then Jade shares some surprisingly insightful (and funny) lessons from her pregnancy journey so far—and connects them back to marketing and business. This conversation is personal, honest, and packed with practical takeaways you might not expect. Finally, they discuss the power of first impressions through packaging. The unboxing experience is one of the most overlooked marketing tools businesses have, and they break down why packaging can dramatically impact brand perception, customer experience, and loyalty. They also feature this week’s Product of the Week: the Odyssey Soft Cover Spiral Journal. If you want better ideas around branded merchandise, customer experience, packaging, and smarter marketing strategy, this episode is for you.

In this week's episode of Delivering #marketingjoy Lior Eldan joins the show to discuss the shift to AI in customer discovery, harnessing AI for marketing success, practical steps for business owners in an AI world, and more! Listen now!

Hiring has changed. The organizations that consistently attract and retain great people aren't simply posting jobs and hoping for the best—they're intentionally building a brand that people want to be part of. In this video, I talk about the ideas behind my book, TARGET For Talent, and why I believe one of the biggest mistakes companies make is treating hiring as an HR problem instead of a marketing opportunity. The principles in TARGET For Talent are designed to help organizations think differently about recruitment, employee engagement, company culture, and retention. By applying proven marketing concepts to the hiring process, businesses can stand out, attract better candidates, and create an employee experience that encourages people to stay. Whether you're a business owner, leader, HR professional, or recruiter, this conversation will challenge the way you think about talent acquisition and provide a framework for building a stronger team. If you're struggling to find and keep great people, this message is for you.

In this episode of Better Merch… Better Marketing, Jade and I break down three fascinating brand stories and the marketing lessons behind them. First, we talk about Carvana Playground and their commission-free customer experience. What happens when you remove friction from the buying process, and what can small businesses learn from that? Next, we dive into the ACOTAR Monopoly launch, where branded merch is being used to build anticipation for a product before it even hits the market. This opens up a great conversation about superfans, community, and using merch as a strategic marketing tool—not just swag. Finally, we discuss Levi’s at the World Cup and how the brand had to get creative when they couldn’t use their own logo in their own stadium. It’s a powerful lesson in brand equity, sponsorship strategy, and thriving under constraints. We also spotlight this week’s featured product and announce this week’s giveaway: our FREE 5-Day Business Bootcamp. Register here: Bootcamp.HassemanMarketing.com If you want better ideas around branded merch, marketing strategy, customer experience, and creative business growth, this episode is for you.

In this week's episode of Delivering #marketingjoy Leslie Galbreath joins the show to discuss the importance of marketing outcomes, strategic channel selection, listening to customers for differentiation, and marketing's role in organizational success. Listen now!

Your mindset shapes the way you approach challenges, failure, growth, and opportunity. In this episode, I break down the difference between a fixed mindset and a growth mindset, and why this concept can completely change the way you approach business, leadership, personal development, and success. We’ll talk about how mindset affects learning, resilience, confidence, problem-solving, and the ability to improve over time. People with a fixed mindset tend to avoid discomfort and fear failure, while people with a growth mindset understand that progress comes through effort, learning, and persistence. If you want to become more adaptable, improve your habits, develop mental toughness, and create long-term growth in your life or business, understanding this mindset shift is incredibly important.

In this episode of Better Merch… Better Marketing, we cover creative ideas, seasonal planning, and trends we believe will shape the upcoming fall and winter merch season. We start with a conversation around Random Acts of Marketing and why unexpected moments of connection can create a powerful impact for brands. From there, we discuss an important insider tip: if you want your holiday marketing and branded merch projects to succeed, the time to start planning is now. We also share predictions on the merch trends, styles, and ideas we believe will be big this fall and winter, along with a featured product spotlight on the B160A Riteline Click Pen. If you’re looking for creative marketing ideas, better branded merchandise strategies, and ways to stay ahead of seasonal trends, this episode is packed with useful insight

In this week's episode of Delivering #marketingjoy Jeff Coleman joins the show to discuss Google ads then and now, the right answer when campaigns are underperforming, how to tell when your ads are underperforming, and more!

A lot of people say they want success—but there’s a massive difference between being interested in a goal and being truly committed to it. In this video, I break down the mindset differences between interest and commitment, why commitment matters so much in business and personal growth, and how disciplined action separates people who talk about goals from people who actually achieve them. We’ll talk about consistency, accountability, motivation, productivity, personal development, and the habits that help successful people keep moving forward even when things get difficult. If you’re serious about achieving your goals, building better habits, improving your mindset, and creating long-term success, this conversation will challenge the way you think about commitment.

In this week's episode of Better Merch... Better Marketing Jade and Kirby discuss the importance of education and brand collaboration, The debate over whether AI or working from home is costing people jobs, Pizza Hut's nostalgia campaign, and a fresh new product of the week. Watch now!

In this week's episode of delivering #marketingjoy Tom Rector joins the show to discuss challenges with acquiring a new business, importance of size and technology in acquisitions, cultural integration and system challenges, and more!

Most people don’t need more hours in the day—they need a better approach to how they use them. In this video, I break down practical ideas and mindset shifts that can help you get more done without constantly feeling overwhelmed. This isn’t about hustle culture, perfection, or trying to stay busy every second of the day. It’s about focusing on what actually moves the needle, creating momentum, and building better habits over time. I’ve learned that productivity is less about doing more and more about doing the right things consistently. Small improvements in focus, decision-making, and execution can create massive results over time. If you’re feeling stretched thin, distracted, or stuck spinning your wheels, this conversation will help you think differently about productivity and progress.

In this week's episode of Delivering #marketingjoy Stan Berteloot joins the show to discuss going from journalism to marketing, AI's role in modern marketing strategies, practical steps for businesses to embrace AI, and more!

The best marketing usually doesn’t feel like marketing at all. It feels helpful, authentic, valuable, and human. In this episode, I talk about why the most effective brands focus less on constant promotion and more on creating real connection. Whether it’s through content, customer experience, appreciation, or consistent communication, the businesses that stand out are often the ones that make people feel something—not just buy something. This conversation is about building trust, creating value, and understanding that great marketing is often the result of meaningful relationships and intentional interactions over time. If your marketing feels forced, noisy, or transactional, this might help you think about it differently.

In this episode of Better Merch…Better Marketing, Jade and Kirby talk about sustainability and purpose-driven marketing, Spotify’s recent logo change and why users reacted so strongly, and a few trending merch products they just cannot get behind. They also spotlight the FusionBeat Multifunction Earbuds as the Product of the Week and give a shoutout to Jessica Bowers from Community Bank on her promotion to Senior Vice President and Chief Marketing Officer.

In this week's episode of Delivering #marketingjoy Justin Inman joins the show to discuss the evolution of digital marketing, AI as the new discovery layer, understanding share of prompt, and more!

It’s easy to sound intelligent by pointing out problems, predicting failure, or assuming the worst. But over time, I’ve noticed something important: the people who consistently create opportunities, build momentum, and achieve meaningful results tend to approach life differently. In this video, I talk about the tension between pessimism, realism, and optimism—and why I believe optimism is far more powerful than most people give it credit for. This isn’t about ignoring reality or pretending challenges don’t exist. It’s about understanding that mindset shapes action, and action shapes outcomes. We also explore the daily practice of optimism, how realism fits into the conversation, and why the way you think influences far more than just your attitude. It impacts your decisions, your energy, your leadership, and ultimately your results. If you’ve ever wondered whether optimism is naive—or actually a competitive advantage—this conversation is for you.

Trying to reach everyone is a great way to reach nobody. This week on Better Merch...Better Marketing, Kirby Hasseman and Jade Crider break down why dialing in your perfect niche client is one of the most powerful moves you can make in your marketing right now, explore the quiet luxury trend that is reshaping branded merch, and get candid in a marketing confessions segment about the beliefs they used to hold that they now know were costing them. Plus the most luxurious Product of the Week yet — buttery soft pajamas with a one piece minimum — and a Joy Report shout out to Mandy Taylor from CSB for bringing a fresh perspective to a classic industry. Get FREE access to the 5 Day Business Bootcamp at https://Bootcamp.HassemanMarketing.com

In this week's episode of Delivering #marketingjoy Ferdinand Mehlinger joins the show to talk about how AI is changing the search game for local businesses, old school SEO not working, internet verification for small businesses, fixing declines in web traffic, and more!

Lately, more companies have started moving away from branded merchandise—and honestly, I think it’s a mistake. In this episode, I break down why banning or avoiding branded merch can actually weaken your marketing instead of improving it. Great merch isn’t just about putting a logo on an item. When it’s done well, it builds awareness, creates connection, reinforces messaging, and keeps your brand visible in ways digital marketing alone simply can’t. The problem isn’t branded merch itself. The problem is bad strategy, lazy execution, and treating merch like an afterthought instead of a meaningful part of the brand experience. If you care about marketing that creates real engagement and long-term brand impact, this conversation matters.

Cheap is not always affordable — and Spirit Airlines proves it. This week on Better Merch...Better Marketing, Kirby Hasseman and Jade Crider unpack why the true price of a marketing piece is determined at the point of usage, what every small business owner can learn from the collapse of Spirit Airlines and the dangers of racing to the bottom on price, and why your next great hire starts with treating recruitment like a marketing problem. Plus the Flat Lay Custom Notepad is this week's Product of the Week. Get FREE access to the 5 Day Business Bootcamp at https://Bootcamp.HassemanMarketing.com