EPISODE · Jun 7, 2023 · 30 MIN
A Convo on Convenience with Adam Franks from 7-Eleven
from Pleasantly Persistent-Rooted Food Sales Podcast! · host Matt Cotton-Founder of Rooted Food Sales
Questions:- What trends are fueling innovation in the convenience channel?- Has the consumer demand and behavior actually changed or is it just a really loud minority?- How does a brand best support once they launch into the C-Store channel?- What are best practices when cold prospecting to a C-Store buyer?- How much does data matter when presenting to 7-Eleven and other C-Stores?- What is the 'Brand with Hearts' process, how it's changed over the years, and what does it look like today?- What trends are fading that experienced accelerated growth the last few years?
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A Convo on Convenience with Adam Franks from 7-Eleven
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