PODCAST · business
Pleasantly Persistent-Rooted Food Sales Podcast!
by Matt Cotton-Founder of Rooted Food Sales
Talking through the challenges, joys and all the daily topics that are part of our Food Sales world!!
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126
Transparency, Trade Shows & Helping Brands Win with Shannon Peffley of CPG Xperience
Topics Discussed:💡 Building Through CPG Failures 💡 Reinventing Trade Show Economics 💡 How Brands Win Trade Shows 💡 The Power of Consistent Follow-Up 💡 Service-Driven Business Mindset
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125
Building a Better Candy Brand with Michael Fisher, Founder & CEO at Rotten
Topics Discussed:🍬 From startup employee to founder🍬 Building a better candy brand🍬 Supply chain challenges in CPG🍬 Hiring and team building lessons🍬 Candy first, health second philosophy
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124
Turning Ballpark Food Into an Experience with Chef Philip Thompson, Executive Chef at Kauffman Stadium, Home of the Kansas City Royals
Topics Discussed:⚾ Reinventing stadium food experiences ⚾ Global fusion menu innovation⚾ Social media driving food trends⚾ Balancing cost and quality⚾ Creative vegetarian menu options
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123
Selling Solutions, Not Just Ingredients with Jake Briere, Vice President of Business Development at Smart Batch
Topics Discussed:🍽️ Operator Mindset Over Features🍽️ Premium Products as Solutions🍽️ Smarter Sample Experience Design🍽️ Versatility vs Strict Recipes🍽️ Protein Trends Driving Menus
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122
Cracking Foodservice Prospecting with Reed McCord, Founder & CEO at First Bite
Topics Discussed:🎯 Foodservice Prospecting Evolution🎯 CRM Without Data Entry🎯 Cold Email That Converts🎯 Menu-Driven Targeting Strategy🎯 Automation Meets Attribution
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121
From Retail Myths to Real Scale in Foodservice, with Mike Levinson of Foodservice Octopus
Topics Discussed:🔥 Retail Is Not Inevitable🔥 Private Label Runs Retail🔥 Foodservice Is Underrated🔥 Taste Beats Brand Stories🔥 Feedback Scales Faster
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120
Mastering Modern Cold Outreach with AJ Cassata, Co-Founder & CEO at Revenue Boost
Topics Discussed:📧 Crafting Effective Subject Lines📧 Follow-Up Strategies for Cold Emails📧 LinkedIn vs. Email Outreach📧 Leveraging AI in Cold Outreach📧 Sales Pet Peeves and Best Practices
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119
AI, Discovery Calls & The New Sales Playbook with Preston Simon, VP of Sales, Away From Home at Generous Brands
Topics Discussed:👉 Data-driven foodservice sales strategies👉 Selling premium against private-label👉 Building multi-stakeholder relationship depth👉 Discovery calls that uncover truth👉 AI tools improving sales efficiency
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118
From Chaos to Clarity: Coaching Founders with Dan Crothers, Founder at Upstream Coaching Solutions
Topics Discussed:🔹 The Role of Thought in Coaching🔹 Common Challenges for Founders🔹 Urgency and Decision Making🔹 Implementing Effective Systems🔹 The Importance of Trust and Communication
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117
Smarter Foodservice Outreach with Tim Powell of Foodservice IP
Topics Discussed:🎧 Sales Strategies for Food Operators🎧 Trends in Convenience Stores🎧 Exploring Hidden Channels: Commissaries and Senior Living🎧 Food Trends and Consumer Preferences🎧 The Future of Mocktails and Beverage Pricing
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116
Marketing Beyond Retail: Foodservice Strategies with Levon Kurkjian, Brand Strategy Director at Opus Design
Topics Discussed:🎤 Leadership and Development🎤 Marketing in Food Service vs Retail🎤 Effective Marketing Assets🎤 Cold Selling Strategies🎤 Trade Shows: Strategies and Insights
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115
Lessons in Leadership with Lance Luegers
Topics Discussed:📖 Introduction to Leadership and Collaboration📖 The Journey of Growth and Learning 📖 The Importance of Feedback and Communication📖 Hiring for Success: Building a Legacy📖 Leadership Aspirations and Transformative Experiences
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114
Patience, Partnerships & Bold Flavors with Chef V, Director of Culinary at Velvet Taco
Topics Discussed:🌮 The Fast Casual Dining Landscape🌮 WTF: Weekly Taco Features and Innovation Process🌮 Operational Challenges and Ingredient Sourcing🌮 Supplier Relationships and Best Practices🌮 Building Strong Partnerships with Suppliers
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113
Round 2! Talking Shop With The Boys of Dot, CJ Pilliod and Billy Bell
Topics Discussed:📌 Understanding Sales Strategies in DOT📌 Building Relationships with Business Development Managers📌 Best and Worst Practices for Brands📌 Communicating Changes in Operator Volume📌 Maximizing the Partnership with DOT
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112
Mastering Foodservice Sales with Clay Lichterman, Vice President of Business Development at Sol-ti
Topics Discussed:💼 Building a Foodservice Team💼 Interviewing for Foodservice Sales💼 The Art of Foodservice Selling💼 Navigating Challenges in Foodservice💼 FOMO with Trade Shows and Networking
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111
Challenges & Best Practices for Parental Leave in a Sales Role with Kristin O’Connell & Melissa Ninegar from Once Upon a Farm
Topics Discussed:👶 Navigating Maternity Leave and Sales Management👶 Best Practices for Parental Leave Planning👶 Traveling as a Working Parent👶 Empowering Conversations Around Parenthood👶 Building Community and Support in the Workplace
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110
Inside Campus Dining, a Conversation with Chef Ty from University of Nebraska
Topics Discussed: 🍽️ Dining Experience at the University 🍽️ Innovations in Campus Dining 🍽️ Student Engagement and Dining Culture 🍽️ Trends in Food Preferences and Ingredients 🍽️ Advice for Brands in the C&U Space
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109
Chatting Foodservice Strategy & Growth with Ray Goulbourne, Foodservice Director at Runamok
Topics Discussed:🌱 Journey to Sobriety: Personal Stories and Insights 🌱 Navigating the Foodservice Landscape 🌱 Resources and Strategies for Foodservice Success 🌱 Preparing for Trade Shows: Best Practices and Insights
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108
Mastering Your Sales Negotiation with Saad A Saad
Topics Discussed:🤝 Introduction to Negotiation Dynamics 🤝 The Cringe Factor in Negotiation Approaches 🤝 Real-Life Salary Negotiation Strategies 🤝 The Importance of Context in Negotiation 🤝 Cultural Differences in Negotiation
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107
Getting a Brand on Menu with Frank Speranza, Foodservice National Sales Manager at Mike's Hot Honey
Topics Discussed:🍯 How hot honey became a category, not just a condiment🍯 Creative strategies that are working right now in foodservice🍯 Why brand recognition matters at the menu level🍯 The role of operator feedback in innovation🍯 How retail + foodservice can (and should) work together
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106
Talking Shop With The Boys of Dot, CJ Pilliod and Billy Bell
Topics Discussed:- Understanding the Right Time to Partner with Dot Foods- Maximizing Partnerships with Dot Foods- The Unique Experience of the Dot Show- The Game-Changing Role of Dot Foods in Foodservice- Marketing Strategies and Brand Visibility at Dot Foods
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105
The Beverage Boss: Nicola Luce-Guillemette on Vita Coco, Poppi & Foodservice
Topics Discussed:- Navigating the Foodservice Channel- Understanding Beverage Strategies in Foodservice- Trends in the Beverage Industry- Engaging with Quick Service Restaurants- Building Relationships in a Virtual World
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104
Foodservice Wisdom and Insights with Bruce Reinstein, Partner at Kinetic12
Topics Discussed:- The Importance of Team Engagement and Innovation- Rethinking Trade Shows and Events- Building Trustworthy Relationships- Effective Outreach Strategies for Sales- Understanding Industry Trends and Needs
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103
Campus Dining Uncovered: Trends & Insights with Rob and Jenn from Sodexo
Topics Discussed:- Gen Z & Gen Alpha Food Trends- Inclusivity & Allergen-Friendly Offerings- Global Flavors & Culinary Exploration- Partnering with Sodexo- Staying Inspired & Trend-Focused
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102
Nuggets of Wisdom on the Foodservice Sales Game from Ian Navarro, Foodservice Distribution Sales & Marketing Expert
Topics Discussed:- Trade Show Insights & Industry Trends- Getting Noticed in Distribution- Sales & Incentive Strategies for Food Brands- Navigating New Distributor Relationships- The Importance of Transparency & Data in Distribution
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101
The Art of Genuine Connections with Lindsay Benedict, Founder/CEO at Connection Point VIP
Topics Discussed: - Building Authentic Relationships in Business- The Importance of Long-Term Connections- Transparency in the Food Industry: Building Trust and Loyalty- Navigating Distributor Relationships- Sales Strategies and Incentives
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100
Founder & CEO Luke Abbott, of VDriven Consulting, Sharing Wisdom and Authenticity
Topics Discussed:- The Role of a Life Coach in Personal Development- Embracing Masculinity and Personal Transformation- Understanding Gender Dynamics in the Workplace- The Importance of Play in Work-Life Balance- Productivity Strategies and Daily Routines- Travel Strategies and Healthy Eating on the Go
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99
Building a Plant-Based Brand with Hailey Swartz, Co-Founder of Actual Veggies
Topics Discussed:- Family and Team Dynamics- Consumer Trends in Plant-Based Foods- Advocacy for clean, whole foods that taste good- Balancing entrepreneurial work with personal life.- Staying focused with multiple tasks and responsibilities.- Food Service vs. Retail Expansion
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98
Talking with the OG of Organic, Matt McLean, Founder & Chief Uncle at Uncle Matt's Organic
Topics Discussed:- The Impact of Citrus Greening Disease- Unwavering Commitment: Fanatical About Flavor and Excellence- Uncle Matt's 25-Year Organic Juice Journey: Challenging Industry Giants- The Decline of Florida's Citrus Industry: From 250 Million to 25 Million Boxes- Discovering Delicious Granola- Favorite CPG Picks
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97
Talking Coffee Shops & Sales with Specialty Beverage Wiz, Heather Kelley, CEO/Founder at Beverage Business Consulting
Topics Discussed: - Emerging Trends in Specialty Coffee- Heather's Top Coffee Picks- Gen Z's Impact on Iced Drinks- Best Approach & Titles to be Aware of When Prospecting Coffee Shops- Indonesia, Africa, and Central/South America: The Bass, High Notes and Melody of Coffee
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96
Talking Shop & Working with Distributors with Becky Harrison; Distribution Development Manager for Away From Home, Vending, and Convenience at Hain Celestial
Topics Discussed: - Building Strong Distributor Relationships: Showing Up and Listening - Breaking the Ghosting Cycle: Building Rapport Over Email and Phone Calls- Navigating Plant-Based Startups: Overcoming Language Barriers- Working with Distributors: Commitment, Coolness, and Openness - QSR Crushes: Salad Chains & Tupelo Honey Southern Kitchen
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95
A Conversation with CPG Heavy Hitter, Matt Merson, Food & Beverage Senior Sales Strategist
Topics Discussed: - Creating a Culture of Connection- The Key to Startup Success- Advice for Early Stage Brands- Directness in Business Relationships- Building the Right Team
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94
Sales, Prospecting & Optimizing as a Remote Worker with Ryan Feely, Senior Account Executive at Seamless.AI
Topics Discussed:- The Journey of a Sales Professional- The Value of Sales Education- The Importance of Taking Breaks- Challenges and Strategies for Remote Sales Teams- Subject Line Strategy for Prospecting
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93
Understanding Yourself in Order to Lead Others Effectively with Thane Ringler, Founding Partner and Executive Coach at Appello Partners
Topics Discussed:- Leadership development involves self-awareness.- Leadership through influence vs leadership through authority.- Building an environment of trust.- One-on-one meetings should be personalized and focused.- Celebrating success and growth.Learn more about Thane here: https://www.thanemarcus.com/
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92
Grounded, Fun & Powerful Leadership with Melissa Hauser, North American Business Unit Manager at Minor Figures
Topics Discussed:- Differences in Selling CPG in Different Markets- Following Up After a Busy Show- Building Connection and Culture Through In-Person Meetings- Creating a Strong Company Culture Through Team Bonding- Strategies for Managing Back to Back Shows
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91
Mindful Living & the Power of Journaling with Ewan Bain, Founder of Purpose Performance
Topics Discussed:- Overcoming Negative Self Talk- The Power of Journaling- Taking Control of Your Mind- Intentional Mindset Training- Purpose Performance-Mind Body Connection
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90
Mindful Interviewing and Hiring with Angela Marturano, President of Orchid Holistic Search
Topics Discussed:- Keys to a Successful Interview Process- The Red Flag in a Sales Interview- Using Seamless AI for Efficient Search- The Ideal Rounds for an Interview- Determining Salary Expectations- The Importance of Peace & Contentedness
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89
Breaking Down Expo West with Hannah Lopez; Director of Marketplace Development, Food Service at the Plant Based Foods Association
Topics Discussed:- Best Practices & Swag we saw from brands- Sampling Strategy- Gratitude and Suggestions for Expo- Key Takeaways and Memorable Samples
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88
Rooted Roundtable: A Foodservice Exploration with Industry Experts; Julie Swift, Hannah Lopez & Ben Wahl
Join us for an insightful session as we bring together three Foodservice heavy hitter and industry aficionados to delve deep into the heart of Foodservice dynamics. Whether you're a budding brand eager to carve your niche or an established entity seeking to refine your strategies, this roundtable promises invaluable insights and perspectives.
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87
Bringing the Goodness of Tahini to the Masses with Amy Zitelman, CEO & Co-Founder of Soom Foods
Topics Discussed:- The Tahini Table Cookbook- Starting Soom Foods- Personal Growth and Perspective- Setting Aside Time for Proactive Thinking- Taking Breaks and Practicing Yoga- Biggest Celebrations and Challenging Moments- Chocolate Tahini and Israeli Market- CPG Products and Grocery Shopping
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86
Leveraging Technology to Re-Imagine Sell Sheets & How Brands Share Their Story with Satellite Founder, Jordan Tetrick
Topics Discussed:- Digitally Managing Product Information- Secret Weapon: Taking A Walk- Having Hobbies with Kiddos- The Birth of an Idea- Transforming Sell Sheets
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85
Premium, Decadent Amazingness with Lex Evan; Founder, CEO & Chef at LEXINGTON BAKES
Topics Discussed:- Leaving A Full-Time Job- How Lex Stays Focused While Working- Raising $5,000 in Five Days- From Baking as a Hobby to a Business- The Power of Influencers
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84
Talking CPG, Culture, Productivity & The Boss with Josh Belinsky, Co-Founder of Slate Milk
Topics Discussed:- How Co-Founders Josh & Manny Met- Slack & CRM for CPG- Favorite Podcasts- Favorite Win- Pizza & Bruce Springsteen
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83
The Power of AI, and Staying Open with David Delcourt, Chief of Flavor at Seed Ranch Flavor Co. and Grown As* Foods
Topics Discussed:- Inception of Mac & Cheese- Efficiency of AI- Importance of Planning- The Joy of Coffee- The Intense Scrunch Phase- Finding Perspective- Importance of Rest- The Energy & Pleasure of Conversation- Value of Space
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82
Thoughtful and Grounded Business with Jason Burke, Founder of The New Primal
Topics Discussed:- The Inspiration Behind The New Primal- Staying Proactive & Setting Boundaries- Dealing with Challenging Emotions- Carving Out Maker Time- The Challenges of Starting a Book Club- Favorite Meal to Prepare: Picadillo- Rolling Sh*t Uphill & Writing Unsent Emails- Favorite Books & the Power of Reading
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81
Technology and AI in Restaurants with Quest Food Management Culinary Director, Jeff Fell
Topics Discussed:- The Role of Technology in Kitchen Efficiency- Finding Recommendations for Restaurants- Using AI for Cooking- Becoming Thoughtful and Thorough- Favorite Dining Spot Abroad
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80
Talking Marketing, Culture & Trade Shows with Adam Brown, Founder and President of Sircle Media
Topics Discussed:- What Makes a Solid Trade Show Booth- The Power of Engaging Salespeople- The Value of In-Person Meetings- The Importance of Email Marketing
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79
Authenticity, Learnings & Knowing When to Let Go, with Zach Frantz
Topics Discussed:- Letting Go of Wildland & When/How the Decision Became Clear- The Transition from Entrepreneurship to Software Sales- The Power of LinkedIn- Authenticity & Transparency- Advice for Emerging Food and Beverage Brands- Why CPG can be so hard- Zach's Ideal Morning and Work Day
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78
Helping Farmers & The Planet While Serving Up Next Level Specialty Foods with Daniela Jensen, Founder of Big Picture Foods
Topics Discussed:- How Big Picture Foods Came to Be - How The Sweetgreen Partnership Came Together- Olives Cured in Lye vs Cured Clean- Regenerative Farming- Leading with Flavor- Trade Shows & Upcoming Plans- Dividing & Conquering
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77
Talking Shop with Jake Kneller - Culture, Focus & NYC Living
Topics Discussed:- Book Recommendation- Favorite Snack and Beverage- Taking a Walk for Clarity- Finding the Right Fit- Organizing with Trello- Improving as a Leader- The Importance of Deep Thinking
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ABOUT THIS SHOW
Talking through the challenges, joys and all the daily topics that are part of our Food Sales world!!
HOSTED BY
Matt Cotton-Founder of Rooted Food Sales
CATEGORIES
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