A culture of curiosity is non negotiable: PMG's Jack Chape

from Shiny New Object - a Marketing Podcast

Testing is simple, but underutilised in data driven marketing. And it has such potential to uncover incremental wins and breakthrough ideas. Jack Chape, Head of Integrated Media EMEA at PMG, joins the #ShinyNewObjectPodcast to discuss the power of curiosity, making it into a cultural staple, and the benefits of a continuous "test and learn" approach. Learn how to ask better questions, get the insights you need, and gain competitive advantages when your competitors are never standing still. #marketingpodcast #datadrivenmarketing #testandlearn

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This episode is 18 minutes long.

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This episode was published on April 2, 2026.

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