PODCAST · business
Shiny New Object - a Marketing Podcast
by Tom Ollerton
Shiny New Object is a podcast about the future of data driven marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of www.automatedcreative.net
Episodes
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Think in Ink: The Things Data-Driven Marketers Forget to Measure
The answer to data (and life) overwhelm? A fountain pen. Justin Reid, Senior Media Director, International Markets (EMEA & APAC) at Tripadvisor, tells us to "think in ink." Check in with yourself. Score your most important roles in this life. And find balance. On the latest…
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Hot Foxes, Clock Blocker & the Future of Product Testing
What do spray-on tights and scented nail polish teach us about data-driven marketing? Tracy Holland, Founder and CEO of Goodwill Brands, LLC, and serial entrepreneur, joins the #ShinyNewObjectPodcast to tell us about the ultimate word-of-mouth selling technique. We discuss iterative testing &...
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Responsible AI is a process, not a policy - ft Crystalyn Stuart-Loayza
Crystalyn Stuart-Loayza, Head of AI Transformation at Plus Company, joins the Shiny New Object Podcast to break down four principles for getting it right: process over policy, AI as a "tool mate", a Builder's Code, and better disclosure.
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You're optimising the story out of your ads - ft. Roey Franco
Roey Franco has spent 20 years building advertising products across platforms, agencies and emerging media. In this episode, he explains why marketers should stop making assumptions about their customers, how data can create a charmless Frankenstein ad, and why frictionless customer experiences...
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People don't give a sh*t about what marketers want to say - ft Fiverr's Shiri Hellmann
It's easy to be blinded by data. But most of it is just noise. Every data point is rooted in human behaviour and that's what matters - asking why, staying context based, and remembering that most people don't care about your marketing. On the #ShinyNewObjectPodcast, Fiverr VP of Global Brand...
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AI makes human relationships the real advantage - ft. Kenvue's Mark Cibort
AI can make you faster. But can it make you memorable? Mark Cibort, Global Head of Marketing Operations at Kenvue, joins the #ShinyNewObjectPodcast to discuss agentic employees, data overload, the AI bubble, and why the real competitive advantage is becoming the most human person in the room.…
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Stop just accepting what AI gives you - Havas Media's Des Bateman
Data gives us answers, but not the whole truth. Des Bateman, SVP Growth at Havas Media Network, draws an interesting parallel between using AI and the process that went into the book "Breath" by James Nestor. In this latest episode of the #ShinyNewObjectPodcast, we look at what the outcome looks...
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Read, Listen & Filter: Thinking clearly in the age of AI with Booking.com's Corina Bordeianu
Marketers need strong logic, clear reasoning, and an identity of their own before turning to AI to enhance or speed up their work. That's why Corina Bordeianu, Social Media Insights Principal at Booking.com, urges them to Read. Listen. Filter. For Corina, education is paramount to her career...
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Stop using AI for everything - Finding the best use cases with UserTesting CMO Johann Wrede
Most people are overusing AI and not making the most of it for the things that really matter. Johann Wrede, CMO at UserTesting, is teaching us to go beyond simple tasks and use Claude Code and Codex - his Shiny New Objects for data driven marketers. Learn why building the right tools, independent...
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You can't fake taste - with Charlotte Tilbury's Marukh Budhraja
It's now easier than ever to copy content until all digital marketing starts to look the same - this is where taste becomes a shiny new object, says Marukh Budhraja, Global Head of Social Media Marketing at Charlotte Tilbury. What really differentiates brands and how can you use today's tools,...
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Throwing tokens in a Virtual Trevi Fountain with Tim Sparke
For Tim Sparke, feedback is something marketers should seek relentlessly, but one thing companies and people aren't really set up to receive. And that includes data in... data driven marketing. On the Shiny New Object Podcast latest episode, he explains why relentlessly seeking feedback is key to...
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Cutting through podcast overwhelm with BT Group's Nevra Yagmur
Drowning in content? Nevra has a solution. With vibe coding and bridging gaps between sources, BT Group's Digital Performance Manager, Nevra Yagmur, shares her "podsome" project. Plus, find out her skills of choice to make it in data driven marketing when depth alone isn't enough and performance...
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Avoid data paralysis & embrace performance AI - Evergreen Finance's Dan Saunders
Dan Saunders is the Head of Performance Marketing at Evergreen Finance London and our latest guest on the #ShinyNewObjectPodcast. He swears by "The Way of the Wolf" to teach us why everything we do is ultimately, a sales job. He believes the best thing to do with data is get stuck in, finding…
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Productive curiosity keeps shopper marketing relevant - learn how with Jack Link's' Vanessa Atanasov
Data is never static - just like people and the world as a whole. Vanessa Atanasov, Shopper and Trade Marketing Manager at Jack Link's and BiFi Benelux, tells us how she uses the "before & after" of banana bread during Covid lockdowns to illustrate how things can change, including our…
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The future of marketing: Predicting why, and how people feel | Vella Bioscience's Joy Allen-Altimare
What if the future of marketing is not just knowing what people will do, but understanding why they feel the way they do? In this episode, Joy Allen-Altimare unpacks predictive emotional modelling, and why the next leap in data driven marketing will come from combining behaviour, context and…
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A culture of curiosity is non negotiable: PMG's Jack Chape
Testing is simple, but underutilised in data driven marketing. And it has such potential to uncover incremental wins and breakthrough ideas. Jack Chape, Head of Integrated Media EMEA at PMG, joins the #ShinyNewObjectPodcast to discuss the power of curiosity, making it into a cultural staple, and...
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Smart marketers make small bets - ft. Jimdo's Justinas Vaičiulis
Asking questions and digging deep beyond the first layer of data is what's going to help grow in a climate where there are so many unknowns and changes every day. Justinas Vaičiulis, Head of Performance Marketing at Jimdo, tells us why it's smart to make small bets, test, validate, and move up…
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Moving from marketing as solo heroics to teamwork & trust with Swapfiets' Anna Soldatova
When the people behind tools actually care, work becomes faster, smoother, and more impactful. It's why Anna Soldatova, Performance Marketeer at Swapfiets, believes that investing in people relationships will save marketing from becoming a burnout-inducing quest for solo heroics. On the Shiny New...
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ROAS as a watermelon & optimising your tool stack with Bissell's Antoine Deventer
A great ROAS can be a watermelon: green on the outside, bleeding on the inside. Antoine Deventer, Senior Integrated Performance Marketing Specialist at Bissell, joins the Shiny New Object Podcast to talk about what happens when you stop optimising to vanity metrics and start focusing on real...
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What if retail media & e-commerce shared an AI brain? - ft Constructor's Jason Zollan
Every signal matters. Even the ones you'd rather ignore. In data driven marketing, Jason Zollan (Head of Retail Media at Constructor) argues that bounces, exits and dead-ends tell us just as much as ROAS, clicks and conversions. On the #ShinyNewObjectPodcast, we talk about how to stop chasing...
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Brilliant & difficult & not just one person's preserve: How to get GEO right
AI search is on every marketer's lips, but is it that fundamentally different from basic SEO? Tom Telford, Chief Digital Officer at Clarity, argues that if you have the basics right, you'll also show up in LLM results. But best practice is one of the toughest things to succeed at, if we've learnt...
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Failing on the way to getting it right - ft ex-GoDaddy's Fara Howard
An insight isn't a fact. It's a hidden truth. You're not done once you get that data. Keep digging. Ask why. And get that human connection with your audience. Fara Howard, former CMO of GoDaddy and experienced marketing leader, joins us on the #ShinyNewObjectPodcast to dig into what makes...
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How to stop AI from sucking the soul out of your content - with Philips' Sneha Mittal
AI won't make your content smarter. It'll make it faster. In this episode of the Shiny New Object Podcast, Sneha Mittal, Senior Communications Manager, Image Guided Therapy at Philips, shares how to make AI work for content creation without becoming soulless. Tune in to learn: Why AI is great for...
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Stop putting band aids on injuries that need stitches - with Reckitt's Tamara El Jurdi
If we're curious about the full story behind data, our marketing puzzles become more interesting and a lot more human. And they show us when we're looking at the wrong metrics, too. Tamara El Jurdi, Global Marketing Communications Lead - Durex & Veet at Reckitt, joins us on the Shiny New Object...
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Organic reach to paid success with Gorilla 76's Kevin McClary
On the latest episode of the Shiny New Object Podcast, we go deep on the organic to paid pipeline with Kevin McClary, Head of Performance Marketing at Gorilla 76. Tune in to hear why he tests organic posts to see what resonates with an audience before turning them into paid ads, and how he does...
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All marketing is meant to perform, or it's just noise - ft. MilliporeSigma's Nick Figueiredo
What's your purpose? Or the purpose of your campaigns? Nick Figueiredo, Head of Performance Marketing at MilliporeSigma, joins the Shiny New Object Podcast to talk about breaking down the myth of performance marketing. That's because "all marketing, or all advertising, is meant to perform… we...
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Finding adaptability & resilience in today's data driven marketing - ft. TikTok's Adriane Goetz
"Feel your feelings, then get a plan together and move forward in a new direction." On this week's Shiny New Object podcast, Adriane Goetz, Product Marketing Lead, Global Agency, at TikTok, shares her top lessons on developing and leading with adaptability and resilience. We also cover the three...
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Cultural marketing lessons from Perfetti Van Melle's Martin Höfling
The biggest currency is attention, and we as marketeers we're fighting for attention, not only from other brands, but from all these other stimuli. For Martin Höfling, Global Marketing Manager Chupa Chups at Perfetti Van Melle - Brasil, cultural marketing is the way forward for brands who want to...
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Focusing on humans in the AI era - with Microsoft's Carly Morris
You can have the best tech and innovation, but are you creating for and connecting with humans? If all you rely on is AI, you'll eventually lose human connections and your marketing will fail, says Carly Morris, Global Head of Acquisition & Growth at Microsoft Advertising. She's picked "people...
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Getting in a scrum with Golfbreaks' Bee Craft
I don't want a team of people who are so frantic and actually being unproductive because they don't know actually if they're coming or going. Bee Craft, Head of Performance Marketing at Golfbreaks, has found the cure for frantic, noisy marketing environments: the scrum methodology. On the…
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Moving fast by going slow - ft. VML's Kiesse Lamour
"You need to fall in love with the why, right, not just the numbers, not just the data, not just the metric." On the latest episode of the Shiny New Object Podcast, Kiesse Lamour, Global Head of Media, Commerce at VML, tells us why marketers need to understand the bigger picture and move slower…
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Why use your people for authentic marketing: Charlotte Tilbury's Sian Nicholas
What purpose is your content serving? Sian Nicholas, Global Social Media Manager at Charlotte Tilbury, believes in asking "why?" over and over again to get to the bottom of effective data driven marketing. Tune in to hear: 🎥 why employee-generated content is becoming the most authentic format in...
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Taking the "me" out of media with SharkNinja's Nick Cedar
"We've got all this data, but who's to say people aren't just randomly searching for random things because we've got so many avenues to be searching for them?" Nick Cedar, Manager Media Strategy and Planning at SharkNinja, talks about why it's important to understand your audience more than it is...
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What skateboarding can teach you about marketing - with Newcastle University's Matt Horne
Head of Digital Media at Newcastle University, Matt Horne joins Tom Ollerton to talk creativity, data-driven marketing… and why his skateboard is a better teacher than most dashboards. In this episode: Why marketing mix modelling and data warehouses help, but aren't 100% precise Reporting that...
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Co-creation for meaningful marketing - with HP's Pepe Gorbea
Stop chasing clicks without meaning, says Pepe Gorbea, Global Head of Brands, Agencies & Sustainability Innovation at HP and Co-Founder. of StoryMaking4Good. Tune in to hear: • how co-creation turned Nescafé into a double-digit growth story in Mexico • why marketers must learn to listen and focus...
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Turning customer data into commercial decision making - with Ruggable's Kajal Patel
Stop logging numbers without insights, says Ruggable's Insights Manager, Kajal Patel, on the latest episode of the Shiny New Object Podcast. Tune in to hear: how to use customer segmentation that delivers results why predictive LTV should be your no 1 prioritisation tool Kajal's best investment…
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Even the best hotels have empty beds - Secret Escapes' Pete Durant on lines AI can't write
While AI is brilliant at reacting to a prompt, marketers need to remember that they want humans to react to their message. That's where human input will always provide value, says Secret Escapes' Interim Head of Brand and Marketing EU, Pete Durant. We catch up with Pete about AI vs social media…
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Episode 318 / Jason Hartley / PMG / Head of Media Innovation and Trust
The future of marketing may not just be shaped by the internet anymore. On the latest podcast episode, we speak about the under net with Jason Hartley, Head of Media Innovation and Trust at PMG. Jason explains how the infrastructure of the internet is now being used in a new way that's not really...
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Episode 317 / Mark Cochrane / T&P / Head of Media Strategy
Instead of being data driven, marketers need to switch to being wisdom led and search for human insights that help them predict consumer behaviour. On the latest podcast episode, Mark Cochrane, Head of Media Strategy at T&P, tells us why there's an important difference between data and wisdom.…
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Episode 316 / Kyle Shields / Wealthsimple / Growth Creative Lead (Art Director)
How can you find the sweet spot between brand and growth, using creative and data in tandem? Kyle Shileds, Growth Creative Lead (Art Director) at fintech brand Wealthsimple, discusses his top data driven marketing tips on the latest episode of the podcast. Find out why he takes inspiration from...
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Episode 315 / Molly Peel / The Red Carnation Hotel Collection / Head of Social Media
What's more important, raw data or customer feedback? Speaking to Molly Peel, Head of Social Media at the Red Carnation Hotel Collection, we re-open the qualitative vs quantitative debate when it comes to data driven marketing. Hear how you should balance the two and learn about how Molly using...
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Episode 314 / Beril Aydingor Yunusoglu / ClassPass / Acquisition Marketing Manager
ClassPass Acquisition Marketing Manager Beril Aydingor Yunusoglu shares why mindset is her shiny new object. In a world where we have too much choice and AI is prevalent in the creative process, she advocates for balance and authenticity. Learn how to adopt these, connect the human dots that AI…
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Episode 313 / Julie Pender / Pernod Ricard / UK Creative Content Manager, Havana Club
Julie Pender, the UK Creative Content Manager at Havana Club UK, Pernod Ricard, joins us to discuss the future of data-driven marketing, the essence of alcohol marketing, insights from Simon Sinek's 'Start with Why', the importance of navigating data-driven insights, and the power of community in...
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Episode 312 / Richard Lee / Google / Global Head of Marketing, Games and Media & Entertainment Industries
What does ChatGPT have to do with launching a jewelry brand? Richard Lee, Google's Global Head of Marketing, Games and Media & Entertainment Industries, unpacks how AI is reshaping marketing, particularly by using text to code with AI. Learn how he's getting it to help create complex workflows,...
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Episode 311 / Hernando Ruiz-Jimenez / Geisinger Health / Chief Marketing and Communications Officer
AI is opening doors for data driven marketing, but can be a Pandora's box if not used carefully in the healthcare industry. Hernando Ruiz-Jimenez is Chief Marketing and Communications Officer at Geisinger Health, where he's experimenting with AI agents and pilots to see how he can make the most…
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Episode 310 / Jayne Andrews / Fentimans Ltd / Marketing Director
You'll always be more productive if you're happy where you work. Jayne Andrews, Marketing Director at Fentimans Ltd, believes in creating high performing and happy teams; in other words, "teams that are productive for the right reasons," where people can be themselves and put their best foot...
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Episode 309 / Splendid Uchechukwu / GoCardless / Growth Marketer
"If you don't focus on retention, you're filling up a bucket with holes. You celebrate all these acquisition numbers, but your funnel is actually leaking and you don't know it." Splendid Uchehcukwu, Growth Marketer at GoCardless, warns that retention is more important (and more overlooked) in…
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Episode 308 / Francesco Federico / S&P Global / Chief Marketing Officer
Is data the end-all be-all of marketing? Or should marketers trust their instincts more, finding the courage to make decisions that don't always hide behind dashboards? Francesco Federico, CMO at S&P Global, talks about the push and pull of data and instinct in today's marketing, on the latest...
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Episode 307 / Drew Hampton / Varo Bank / Head of Performance Marketing
"Even if people are distracted by Slack or an SMS message, when they look back at your slide they can zoom in and see quickly what they're supposed to digest." In an era of ever decreasing attention spans, marketers should focus not just on how to keep their consumers interested, but also on how…
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Episode 306 / Izzy Tepekoylu / Zopa Bank / VP of Growth
"Show up, do good work, find joy." That's Izzy's mantra, and he explains why it's helped him through a long and varied career on the latest episode of the Shiny New Object podcast. Tune in to hear how the VP of Growth at Zopa Bank applies Zopanomics to identify the profitable customers in…
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ABOUT THIS SHOW
Shiny New Object is a podcast about the future of data driven marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of www.automatedcreative.net
HOSTED BY
Tom Ollerton
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Frequently Asked Questions
How many episodes does Shiny New Object - a Marketing Podcast have?
Shiny New Object - a Marketing Podcast currently has 369 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Shiny New Object - a Marketing Podcast about?
Shiny New Object is a podcast about the future of data driven marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of www.automatedcreative.net
How often does Shiny New Object - a Marketing Podcast release new episodes?
Shiny New Object - a Marketing Podcast publishes regularly with 369 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Shiny New Object - a Marketing Podcast?
You can listen to Shiny New Object - a Marketing Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Shiny New Object - a Marketing Podcast?
Shiny New Object - a Marketing Podcast is created and hosted by Tom Ollerton.
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