A Deep Dive into SEO & AI with Alex Barr: What Every Business Needs to Know

This episode of Grit Won't Quit takes a different turn as Tom sits down with SEO expert Alex Barr for a webinar-style deep dive into the evolving world of digital visibility. Together, they break down how SEO has changed, why it's no longer a one-time task, and how AI is reshaping everything from search behavior to business strategy. Tom and Alex explore the powerful ways AI can help local businesses grow — and the challenges it creates as agencies race to adapt. They also dig into the rising importance of trust in digital interactions, visibility across multiple channels, and why community engagement matters now more than ever. The conversation goes even deeper as they discuss the role of human interaction in an increasingly automated world, the concept of the "third space" for networking, and the possibility of universal basic income as AI replaces traditional jobs. Packed with insight, strategy, and forward-thinking discussion, this episode is a must-listen for business owners, marketers, and anyone trying to understand where digital marketing is headed next.