a different kind of super signature

The "super signature" has been around forever — but Liz Wilcox, the Fresh Princess of Email Marketing, is giving it a 2025 makeover. In this short and strategic episode, Liz shares her plan to transform the typical "PS: here's how to work with me" section into something more engaging, helpful, and customer-focused. Instead of repeating the same links, she's turning her super signature into a quarterly calendar that builds anticipation, boosts sales, and helps every subscriber — from freebie seekers to loyal Annual Pass holders — stay in the loop. Episode Highlights What a traditional super signature is — and why Liz hasn't used one until now. The inspiration behind creating a new, fresher version for 2025. How she's turning her PS into a "What's Coming Up" calendar that lists the next 90 days of workshops, launches, and key events. Why this helps: Keeps Annual Pass holders aware of everything included in their membership. Encourages monthly members to upgrade to the Annual Pass. Shows non-members that Liz is consistent, organized, and always delivering value. The psychology behind it: people buy when they're ready — and knowing what's coming helps them get ready. How this strategy pre-launches offers naturally and keeps her audience engaged week after week. Liz's plan to test this super signature update during the first half of 2025 — and report back on results this summer. Key Takeaways Rethink your PS: The bottom of your email is valuable real estate — use it strategically. Keep readers informed: Sharing what's coming builds trust, anticipation, and consistency. Pre-launch subtly: Give your audience time to prepare for upcoming offers. Show your plan: Demonstrating structure builds credibility and confidence in your brand. Experiment and adapt: The best ideas come from testing what feels authentic to you. Links and Resources Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM