A Different Perspective with Alex Hoye, Co-Founder of The Faction Collective

In this episode Nick speaks with Alex Hoye the co-founder of the disruptive ski brand The Faction Collective. After a conventional path of Stanford, Harvard Business School, Disney, McKinsey and even an AIM listing Alex co-founded The Faction Collective. These are the skis your kids want to ski. The conversation takes in the ethos and strategy of Faction with strong shadows of Alex's inspiration Yves Chouinard.Alex's book choices - Let My People Go Surfing : The Education of a Reluctant Businessman: Including 10 More Years of Business Unusual by Yvon ChouinardThis content is issued by Zeus Capital Limited (“Zeus”) (Incorporated in England & Wales No. 4417845), which is authorised and regulated in the United Kingdom by the Financial Conduct Authority (“FCA”) for designated investment business, (Reg No. 224621) and is a member firm of the London Stock Exchange. This content is for information purposes only and neither the information contained, nor the opinions expressed within, constitute or are to be construed as an offer or a solicitation of an offer to buy or sell the securities or other instruments mentioned in it. Zeus shall not be liable for any direct or indirect damages, including lost profits arising in any way from the information contained in this material. This material is for the use of intended recipients only.