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EPISODE · Jul 18, 2007 · 4 MIN

A era do cliente individual

from Professor Marins Podcast · host PodCasting Brasil

A chamada “clientela” não existe mais. Estamos na era do “one-to-one customer” onde cada cliente é um cliente com um passado e um conjunto de necessidades e aspirações diferentes. O grande desafio da empresa de hoje é comprometer-se com essa individualidade dos clientes.

Episode metadata supplied by the publisher feed · Published Jul 18, 2007

What this episode covers

A chamada "clientela" não existe mais. Estamos na era do "one-to-one customer" onde cada cliente é um cliente com um passado e um conjunto de necessidades e aspirações diferentes. O grande desafio da empresa de hoje é comprometer-se com essa individualidade dos clientes.

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This episode is 4 minutes long.

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This episode was published on July 18, 2007.

What is this episode about?

A chamada “clientela” não existe mais. Estamos na era do “one-to-one customer” onde cada cliente é um cliente com um passado e um conjunto de necessidades e aspirações diferentes. O grande desafio da empresa de hoje é comprometer-se com essa...

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