A era do cliente individual

from Professor Marins Podcast · host PodCasting Brasil

A chamada “clientela” não existe mais. Estamos na era do “one-to-one customer” onde cada cliente é um cliente com um passado e um conjunto de necessidades e aspirações diferentes. O grande desafio da empresa de hoje é comprometer-se com essa individualidade dos clientes.

Episode metadata supplied by the publisher feed · Published Jul 18, 2007

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A era do cliente individual

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