A era dos “Super Apps” está chegando ao Brasil

Em 2019, a ascensão do WeChat na China como um Super App multifuncional, transformou um simples aplicativo de mensagens numa plataforma integrada que dominava a vida digital dos chineses. Naquela época, a ideia de um Super App no Brasil estava apenas começando, com aplicativos como o colombiano Rappi mostrando potencial, mas ainda longe da escala do WeChat. Mas, às vésperas de 2024, esse cenário está mudando. Para falar como isso pode afetar nosso dia a dia, eu recebo hoje aqui no Podcast Canaltech o Rogério Melfi, membro do comitê de comunicação da ABFintechs. Este é o Podcast Canaltech, publicado de terça a sábado, às 7h da manhã no nosso site e nos agregadores de podcast. Conheça o Porta 101. Entre nas redes sociais do Canaltech buscando por @Canaltech nelas todas. Entre em contato pelo nosso e-mail: [email protected] Entre no Canaltech Ofertas. Este episódio foi roteirizado e apresentado por Gustavo Minari. O programa também contou com reportagens de André Lourenti Magalhães, Guilherme Haas e Victor Carvalho.. Edição por Natália Improta A revisão de áudio é do Ivo Meneghel Júnior. A trilha sonora é uma criação de Guilherme Zomer e a capa deste programa é feita por Erick Teixeira.See omnystudio.com/listener for privacy information.

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This episode is 18 minutes long.

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This episode was published on October 26, 2023.

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