A Former Fit Pro Shares Business Lessons From Outside the Industry

Today on the IDEAfit PRO SHOW, we welcome Nicki Anderson, who spent 20 years in the fitness industry as a personal trainer, entrepreneur and subject matter expert on the business of fitness. In addition to owning and operating her unique training model at Reality Fitness for 19 years in Naperville, Illinois, Nicki was one of the earliest women leaders on the fitness event circuit to emphasize the importance of studying business fundamentals and running a tight, profitable model. She was named IDEA’s 2008 Personal Trainer of the Year. What’s so special about talking to Nicki today is that she’s been outside of fitness for the past 9 years. After selling her brick & mortar in 2012 she took on successive leadership roles beyond fitness that challenged her to problem solve on many levels. We’ll get the benefit of her view on the fitness industry through the lenses of hindsight and learned experiences as the President and CEO of the Naperville Area Chamber of Commerce, and as the director of the LEADS program at Benedictine University. IDEA Health & Fitness Association is the world’s leading organization of fitness and wellness professionals and has been for more than 39 years. We deliver world-class content and continuing education to fitness professionals, business owners and allied health professionals via our publications, including the award-winning Fitness Journal; our fitness, business and nutrition conferences; and hundreds of streaming videos and online courses available on ideafit.com. Additionally, with IDEA FitnessConnect, we host the largest national industry-wide directory, linking over 275,000 fitness professionals to more than 40 million consumers. Through IDEA professionals in over 80 countries, we Inspire the World to Fitness! Contact Nicki Anderson: IG: nanderson61; LI: Nicki Anderson; Website: nickianderson.comContact Sandy Todd Webster: IG: sandytoddwebster; LI: Sandy Todd Webster; FB: Sandy Todd Webster; TW: @fitnesseditor The IDEAfit PRO SHOW is hosted by Sandy Todd Webster, Editor in Chief, IDEA Publications, ideafit.com; executive produced by Jordan Leeds; produced and engineered by Michael Hilding. Copyright 2021 by Outside Interactive, Inc.