A Guide to Going Viral With Brendan Kane- EP 85

Brendan Kane joins Jeff and Tristan on today's podcast.  He is a bestselling author, he has managed brands for people like Taylor Swift, Rihanna, and Adriana Lima to name a few. His company has generated over 60 billion views and over 100,000 followers as a result of ‘Hook Point’, one of Brendan’s books. He is currently joining in from London to talk about a guide to going viral. Don’t miss out!   Episode Highlights: Tristan asks Brendan what he is most excited about for the remaining months of 2022 for Social Media. TikTok has announced that they will allow pictures and Tristan points to the continual copying by Social Media Platforms of one another. Brendan talks about  his interest in how Social platforms make creating content more sustainable more creators and he tracks the differences that impact that specifically. Brendan says that YouTube has what all the other platforms wish they had. “Mr. Beast is one of the smartest creators on the planet.” -Brendan  Jeff brings up how Facebook is meeting to plan monetization for Facebook Groups. What is your mindset around building your Social Media brand? Jeff asks Brendan to share his along with his advice for everyday creators who aren’t looking to create a 2M view video but instead just a consistency for a good business plan.  Brendan shares how virality can mean many different things for different people in different situations. Tristan asks Brendan to give advice to agents who want to succeed in using Social. What is going to move the bottom line? What will drive revenue on Social? What is your zone of genius? Jeff asks Brendan to help give guidance to those who don’t have an outside advantage. The algorithm only cares about one thing. Brendan shares what it is and how it works. Do Jeff and Tristan work all the time without sleep ? How do they do all of their Social? When does social drive success versus external factors? Jeff reminds the audience to consider the percentages with views and comments in what viral means too.  How do you dissect the creative nuances that are driving success for influencers? Brendan explains the thorough analysis process to go through for what actually works.  Society changes how we believe and think. Jeff asks Brendan about trending videos and asks for advice with those who try to jump on the trends. Brendan explains the process his company uses to make content creators successful. What about the hook? Brendan has advice from his experience and book. How do you start on $0 and small budgets? Brendan says focus on one piece of content at a time and what is fun to you. Jeff adds that doing what you like doing will naturally lead to authenticity. Resources Mentioned: Business Video School: https://www.bizvideoschool.com/ Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/  Drunkon Social Instagram: https://www.facebook.com/groups/136264191062786/  Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/  Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en  Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents  TristanAhumadaYouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagentsR Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/  Viral Trends: https://goviral.hookpoint.com/ Hookpoint.com: https://hookpoint.com/ Brendan Kane Website: https://brendanjkane.com/speaking/ Facebook: https://www.facebook.com/BrendanJamesKane/?ti=as LinkedIn: https://www.linkedin.com/in/brendanjkane/ Instagram: https://instagram.com/brendankane?igshid=YmMyMTA2M2Y= Casey - 12 Million followers: https://www.youtube.com/c/Caseyneistatofficial Private Viral Mastermind: https://goviral.hookpoint.com/