A Harvard Doctor, a Goat Farm, and the Most Unlikely Business Strategy is Kindness

On this episode of ChaiNet, we sit down with Dr Brent Ridge, co-founder of Beekman 1802, one of the world’s most recognised goat-milk skincare brands.No funding, no plan. Just an idea that kindness could be a business strategy. We talk about cold-walking into Henri Bendel with a bar of soap, why they bootstrapped for a decade, what happened on QVC, and what happens to a kindness brand when AI starts shopping for consumers.If you think kindness is soft, this one’s for you.Listen to Dr Brent Ridge on ChaiNet now. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit chainet.substack.com