A Lawsuit Drained Kevin Roy's Bank (Then He Built A 7-Fig SEO Empire)

Today we chat with Kevin Roy. Founder and CEO of Green Banana SEO.---💼 Join 47,000+ following on LinkedIn:  https://www.linkedin.com/in/brianfoconnor/🐦 Join 40,000+ following on Twitter: https://x.com/BrianFOConnor0:00 Meet Kevin Roy0:18 Starting from Craigslist (The Early Days of Green Banana)1:55 The "Favorite Rock Band" Hiring Filter3:20 The One Trait Kevin Refuses to Hire Without4:50 Using AI to Forecast Your Next Hire8:18 "Inches Away from Going Out of Business"10:07 2.5 Years of Just Gym and Work15:33 Why Relationships Beat Results (Client Retention Secret)24:26 The Retention Problem That Had Nothing To Do With Performance26:40 The Client Making 16x Returns — Who Thought We Were Failing30:20 Why Kevin Kept Sales Flat for 2 Years on Purpose32:57 Catching Candidates Faking Interviews with AI36:50 The Role Kevin Still Can't Replace Himself In38:31 The Golden Age of SEO Is Happening Right Now39:06 Find Kevin + Green Banana SEO