Legends of Scale

Today we talk with Michael Kleinmann, founder of Underwear Expert and Ecomm consultant.💼 Join 47,000+ following on LinkedIn: https://www.linkedin.com/in/brianfoconnor/🐦 Join 40,000+ following on Twitter: https://x.com/BrianFOConnor---0:00 Meet Michael Kleinmann1:32 FreshPair to Subscription: The Pivot3:15 Building an Audience Before Selling Anything5:55 Why Subscription Forces You to Niche Down9:14 High Churn Fixed by Letting Customers Preview12:01 Doubling Conversion Rate in 30 Days13:23 Read Customer Emails to Fix Your Business16:42 Financials First: Finding Hidden Ops Problems25:54 Finding Inventory (and Money) You Forgot You Had30:27 Find Michael + Underwear Expert

Today we talk with Fernando Cao, founder of RevenueFlow.💼 Join 47,000+ following on LinkedIn: https://www.linkedin.com/in/brianfoconnor/🐦 Join 40,000+ following on Twitter: https://x.com/BrianFOConnor---0:00 Meet Fernando Cao0:30 From Personal Brand Agency to a $3M GTM Agency2:08 Hiring 50 People in 4 Months "Sounded Sexy on Paper"6:31 The Centralized Intelligence System Powering His Agency13:32 How to Diagnose a Stalled Revenue Engine27:53 The GTM Myths Most Founders Still Believe32:55 How Claude Code Design Builds Every Sales Deck45:04 The Value-First Outbound Move That Books Meetings59:17 Hormozi's One-Channel Rule That Took Him to $350K1:01:30 Find Fernando + RevenueFlow

Today we talk with Stefanie Beach, founder of The Marketeer Group.Find Stefanie here:www.themarketeergroup.comhttps://open.spotify.com/show/2ciqhrDOYoow1OIKswNVXkhttps://www.youtube.com/@TheDigitalMarketeerPodcast💼 Join 47,000+ following on LinkedIn: https://www.linkedin.com/in/brianfoconnor/🐦 Join 40,000+ following on Twitter: https://x.com/BrianFOConnor0:00 Meet Stefanie Beach0:30 Laid Off After 12 Years in Paid Media3:00 The Two "Aha" Stages of Hiring (Help → Systems)6:00 Why Stefanie Won't Hire Junior People9:00 The Senior Hire Who Ghosted Her Client12:00 "If You Don't Trust, You're Siphoning Your Own Growth"15:00 Building a 7-Fig Agency Through 9 Surgeries20:00 AI vs Humans — The 2026 Hottest Take25:00 The Marketeer Group + What's Next29:00 Find Stefanie + The Marketeer Group

Today we talk with William Harris, founder of Elumynt.💼 Join 47,000+ following on LinkedIn: https://www.linkedin.com/in/brianfoconnor/🐦 Join 40,000+ following on Twitter: https://x.com/BrianFOConnorChapters0:00 Meet William Harris1:06 The Accidental Agency Origin4:24 Hiring a Partner 3 Days Before COVID5:22 Why Employees Beat Contractors at Scale9:31 Remote Culture Built From Day One17:07 The Hidden Cost of Great Agency Work22:25 13 Acquisitions (Largest at $800M)24:09 "We Bill Based on Facts"30:18 The Inventory Problem No Agency Caught35:34 Find Will + Elumynt

Today we talk with Brent Ridge, founder of Beekman 1802.💼 Join 47,000+ following on LinkedIn: https://www.linkedin.com/in/brianfoconnor/🐦 Join 40,000+ following on Twitter: https://x.com/BrianFOConnorChapters0:00 Meet Brent Ridge1:25 The Target Deal That Almost Bankrupted Beekman4:21 Why Big Brands Stock Their Own Shelves6:52 "We Wouldn't Spend a Dollar Until We Made $1.50"13:22 "We Never Made Ourselves CEO"14:39 Three CEOs for Three Stages18:55 The Power Grab That Ended a CEO25:58 "The Empty Vessel Makes the Most Noise"34:36 "A Bad Workman Blames the Tool"37:35 Find Brent + Goat Wisdom

Today we talk with Jason Fishman, founder of Digital Niche Agency (DNA).💼 Join 47,000+ following on LinkedIn: https://www.linkedin.com/in/brianfoconnor🐦 Join 40,000+ following on Twitter: https://x.com/BrianFOConnor---0:00 Meet Jason Fishman0:17 75 Pitch Decks to Raise $3M1:10 Why He Built DNA in 20143:06 The Rule Change That Opened Investor Ads4:49 From Basic Ads to Full-Funnel Investor Marketing7:19 Which Companies This Model Works For8:49 Why Most Campaigns Still Fail10:40 Can Agencies Raise Capital to Acquire Businesses?12:38 Equity vs Loans: The Real Tradeoff14:23 The 1.8M Investor Database Moat15:20 Rebuilding the Agency With Campaign Quarterbacks21:52 "Hire Slow, Fire Fast" in Practice24:01 The Training System: I Do, We Do, You Do29:01 AI Adoption Rule: Better Than Human31:15 Find Jason Fishman + Digital Niche Agency

Today we talk with Josh Iverson, founder of iMediaAudiences.💼 Join 47,000+ following on LinkedIn: http://www.linkedin.com/in/brianfoconnor🐦 Join 40,000+ following on Twitter: https://x.com/BrianFOConnor---0:00 Meet Joshua Iverson0:22 Selling the first ads on Facebook1:12 The first scale moment1:44 Losing $100K/month overnight2:54 Building a genealogy ad network3:54 First internal hire and arbitrage risk4:46 What Ad Ops actually means8:20 Why Google alone is not enough10:11 Buyer-side vs seller-side Ad Ops12:54 Laid off at NBC and starting over14:29 The subscription-business entry point15:55 Why local businesses struggle with agencies18:33 The local agent-broker model23:14 Pricing: retainers and media percentages26:55 The 3x ROI promise and CPC reduction30:07 Control vs scale in a license model34:49 CRM, warm leads, and freemium offers36:32 What most agencies miss with SMBs39:06 Find Joshua + iMediaAudiences

Today we talk with Lori McDonald, founder of Brilliance Business Solutions. A 20-person ecomm marketing agency.💼 Join 47,000+ following on LinkedIn: https://www.linkedin.com/in/brianfoconnor/🐦 Join 40,000+ following on Twitter: https://x.com/BrianFOConnor---00:00 We Sold Out — Then Hit a Wall00:19 NASA to Founder: Lori’s Unlikely Career Pivot00:49 The Brutal “Hobby vs Business” Moment04:11 The Price Increase That Changed Everything06:20 Know Your Numbers or Stall Your Growth08:27 Fixed Bid vs Hourly: What Actually Protects Margins11:24 “Success Plans”: Win-Win Retainers That Work11:53 The Leadership Skill Most Teams Avoid: Healthy Conflict15:35 How to Introduce Conflict Culture After an Acquisition20:31 Gossip, Triangling, and Unhealthy Team Dynamics27:59 They Thought Remote Would Fail — They Were Wrong33:50 Hiring for Values, Not Just Resume Skills35:37 Buying a Business Isn’t “Easy Mode”37:20 From Demand Surge to Capacity Crunch in Manufacturing42:32 What Lori Is Focused on Now: Repeat Rate + Margin Growth

Today we talk with Lior Eldan, co-founder and COO of Moburst.💼 Join 47,000+ following on LinkedIn: https://www.linkedin.com/in/brianfoconnor/🐦 Join 40,000+ following on Twitter: https://x.com/BrianFOConnor---00:00 Meet Lior Eldan00:20 From a Kitchen in Israel to Google and Samsung00:58 "We Kind of Stumbled Into Being an Agency"02:44 The Moment AI Felt Like an Existential Threat05:42 Why Lior Built an AI Champions Program10:58 "Most Companies Just Send an Email About AI"11:19 Why Canceling Billable Work Was the Only Option14:57 How the Hackathon Became a Monthly Product17:02 The Boring Legal Step That Unblocked Everything20:12 Why Home Tests Are Now Useless for Hiring22:14 When Product, Design, and Dev Become One Role25:05 The New Hire That Vibe Codes on Weekends27:40 Builders vs. Domain Experts — You Need Both31:57 "Skills Are a Commodity — Data Is Our Secret Sauce"35:08 The Tool Scanning Reddit for Client Opportunities38:17 Find Lior + Moburst

Today we talk with Stephane Gringer, founder of Voxaic.ai💼 Join 47,000+ following on LinkedIn: https://www.linkedin.com/in/brianfoconnor/🐦 Join 40,000+ following on Twitter: https://x.com/BrianFOConnor---0:00 Meet Stephane Gringer1:10 When Brand Owners Couldn't Tell It Was AI2:14 The 1,000-Ad Problem Nobody Talks About4:08 How to Know When Your Brand Is Drifting8:27 "People Buy With Emotion — Even in Enterprise Sales"11:41 Building His Wife's Modeling Agency From Scratch16:35 When to Map the Business vs. Just Build18:46 How AI Changed the Way He Transforms Companies21:43 The Batman Moment That Changed His Career25:08 "I Walk In on Monday — Where's My Team?"27:33 The 7-Day Shutdown That Fixed Everything30:02 The Two Hires That Solved 90% of His Problems32:21 Scaling AI Without Killing Your Brand34:48 Find Stephane + Voxaic.ai

Today we talk with Jason Berkowitz, founder of Break the Web.💼 Join 47,000+ following on LinkedIn: https://www.linkedin.com/in/brianfoconnor/🐦 Join 40,000+ following on Twitter: https://x.com/BrianFOConnor----00:00 Meet Jason Berkowitz01:12 The Exit Interview That Forced Him to Delegate02:33 Building Links From His Queens Apartment05:39 Why He Went Fully Global (Zero US Employees)10:02 "Getting Ghosted by Girls AND Employees"12:10 Rules vs. Core Values (The Difference)17:24 "The Hills You'd Die On" Aren't Worth It19:32 Not Firing Fast Enough (The Fear of Things Breaking)24:49 The 7 Pillars of His Agency29:44 "Kickass Service AND Kickass Communication"32:54 No Contracts — Earn It Every Month36:01 The "Gap of Disappointment"38:59 "Nine Times Out of 10, We Avoid Founders"41:20 When Clients Get Promoted, They Bring Him Along44:04 Find Jason + Break the Web

Today we talk with Kathryn Wilson, Founder and CEO of VUE Health.---💼 Join 47,000+ following on LinkedIn:https://www.linkedin.com/in/brianfoconnor/🐦 Join 40,000+ following on Twitter: https://x.com/BrianFOConnor00:00 Meet Kathryn Wilson00:56 She Built an Agency From Scratch — Senior First03:08 Why Most Founders Hire Too Late and Too Junior03:20 "Lack of Leadership Is Expensive"04:10 How to Audition 18 Directors Before You Hire One06:27 Hiring the Chief Innovation Officer08:28 More Expensive Per Hour, Cheaper Per Project10:30 "We're Not Selling Sneakers — People's Lives Are at Stake"11:10 Why She Hired a Personal Chef (Not a Foosball Table)14:51 The "Zero Asshole Policy" in Hiring16:09 Building Teams With Personality Data18:54 Flat Structure: Five Pods, Three Products Each21:33 Skills Get Screened Before Kathryn Ever Shows Up23:37 Matching 300 Freelancers to Clients With AI26:33 No Annual Reviews — Just Weekly KPIs28:07 Find Kathryn + VUE Health

Today we talk with David Reske, founder and CEO of Nowspeed.---💼 Join 47,000+ following on LinkedIn: https://www.linkedin.com/in/brianfoconnor/🐦 Join 40,000+ following on Twitter: https://x.com/BrianFOConnor00:00 Meet David Reske01:11 The Moment Nowspeed Became Real02:39 Why Founders Can't Build Sales Teams04:30 The 3 Things That Fixed Sales07:15 "The Number One Thing: Stop Hiring"09:28 Flat Orgs vs. Structured Orgs11:52 "The CEO Becomes the Bottleneck"13:21 Why Nowspeed Went 100% Remote16:10 The Camera Rule That Changed Culture17:36 Why Outsourcing Nearly Broke Them19:42 Agency vs. Contractor: How to Decide23:14 The Cost-of-One-FTE Marketing Model28:40 What Is Generative Engine Optimization?29:57 The Solar Installer Moment35:35 Find David + Nowspeed

Today we talk with Nate McKelvey, founder and CEO of Bobos AI.---💼 Join 47,000+ following on LinkedIn: https://www.linkedin.com/in/brianfoconnor/🐦 Join 40,000+ following on Twitter: https://x.com/BrianFOConnor00:00 Meet Nate McKelvey01:06 Building Jets.com Before Google Existed04:05 "I Maxed Every Credit Card I Had — and My Wife's"04:55 Growing Too Fast (It Set Them Back a Full Year)05:59 How Nate Helped Planet Fitness Go From 300 to 1,000 Locations07:51 "I Owed My Client a Hundred Thousand Dollars"11:48 "They Didn't Want Nate — They Wanted Arnold"12:24 The Ceiling You Hit When You Can't Scale Yourself12:54 "What Used to Take Years Now Takes Minutes"19:22 Running Dozens of Clients as a Team of 221:11 AI LinkedIn Replies That Don't Break the Rules23:55 Find Nate + Bobos.ai

Today we talk with Alessandro Bogliari, co-founder and CEO of The Influencer Marketing Factory.---💼 Join 47,000+ following on LinkedIn: https://www.linkedin.com/in/brianfoconnor/🐦 Join 40,000+ following on Twitter: https://x.com/BrianFOConnor0:00 Meet Alessandro Bogliari0:11 From $1,500 to Google, Sony & Hyundai0:52 The Moment He Couldn't Do It All Alone4:13 Why Finance Was So Painful6:30 Agency vs. In-House: What Broke8:24 When to Hire Employees vs. Contractors10:12 How He Split the Finance Team14:14 60 People: How the Team Breaks Down15:42 Adding Layers So the CEO Isn't Pinged 24/718:40 Strategists vs. Executors: How Pods Work20:07 Why Onboarding Is a Goldmine22:07 How He Caught the Broken Telephone Problem25:24 Onboarding, Culture, Change Management27:12 "Don't Think Other Businesses Are Perfect"31:50 How to Prioritize With Unlimited Ideas32:49 Phase 1: Market Share With $1,50035:07 Phase 2: Operations & Margins35:50 Phase 3: Senior Hires to Scale36:30 Phase 4: Think Like a Buyer, Not a Founder39:44 What He's Fixing in the Next 90 Days40:09 The RFP Game With Fortune 500s42:57 Where to Find Alessandro

Today we talk with Blake Minho Kim, co-founder of Myosin, a marketing network helping web3 companies grow.---💼 Join 47,000+ following on LinkedIn: https://www.linkedin.com/in/brianfoconnor/ 🐦 Join 40,000+ following on Twitter: https://x.com/BrianFOConnor0:00 Meet Blake Kim0:44 "A Traditional Agency Is a Ponzi Scheme"1:04 Why the Agency Model Is Broken6:13 What Members Get Instead of a Salary9:13 Why Myosin Pays Everyone in Stablecoins10:57 The Reputation Score System (Peer Reviews + Bayesian Average)16:09 How Compensation Actually Works Across 100 Freelancers18:54 Overseas Talent, Geographic Pay, and the New Reality22:14 "If You're Not Using AI, You Will Get Left Behind"22:43 Why AI Won't Replace Creative Directors25:12 "Traditional Agency on the Front End, Network on the Back End"29:32 Vibe-Coding Their Own Internal OS (Synapse on Replit)32:40 Freelancers Take 60–70% of Gross Revenue33:48 "What Used to Cost $200k Now Costs $200 in AI Credits"34:33 Network Effects, Flywheels, and the IPO Plan36:23 Find Blake + Myosin.xyz

Today we talk with Shoshana Winter. The second employee at the world's first social network, now CEO of Converge Marketing.---💼 Join 47,000+ following on LinkedIn: https://www.linkedin.com/in/brianfoconnor/ 🐦 Join 40,000+ following on Twitter: https://x.com/BrianFOConnor00:00 Intro00:29 What She Walked Into02:32 Why Clients Were Shaky05:13 Fixing At-Risk Clients07:08 Rating Every Client 1–509:20 Using SWOT Analysis12:54 SWOT Explained Simply16:33 Strategy vs. Tactics19:54 Strategy vs. Plan25:01 Failing Fast26:13 Fail Fast at Converge31:01 Are We Organized Right?35:08 Positioning at 60 People38:28 What Is Positioning?43:25 The Positioning Formula46:23 Positioning for Campaigns49:23 Advice to Yourself on Day One53:00 Where to Find Shoshana

Today we chat with Patrick Gilbert. CEO of AdVenture Media.---💼 Join 47,000+ following on LinkedIn: https://www.linkedin.com/in/brianfoconnor/ 🐦 Join 40,000+ following on Twitter: https://x.com/BrianFOConnor00:00 Intro — Meet Patrick Gilbert01:17 How Patrick Went From AI Hater to AI Superfan04:41 Doubling Every Year — Then Hitting the Wall08:06 What Structure Did He Cut (and Why)?10:06 Build First or Get Revenue First? AI Changes the Game13:38 Why They Were Anti-Tech (But Pro-AI)15:38 What Does 'Structure' Even Mean?17:37 SOPs vs. Culture — The Big Trade-Off20:55 Builder Mentality — The New Culture at AdVenture22:43 Idiotic Optimism — AdVenture's Secret Weapon24:52 The Hackathon Mistake — A Lesson in Culture Building27:52 Why 'Idiotic Optimism' Beats 'Smart Optimism'33:42 "Pessimists Are Often Right, But Optimists Are Often Rich"41:30 It's Not Risk — It's Side Projects That Change Everything46:33 Patrick's New Book — "Never Always Never Never"55:26 Red Ocean vs. Blue Ocean — Why Marketing Agencies Are Shrinking1:06:03 Nobody Actually Has a Strategy1:17:52 Business Strategy vs. Marketing Strategy1:25:12 YouTube Ads Are TV Ads (and Nobody Knows It)1:28:12 How AI Actually Helps (It's Not Just Productivity)1:35:19 Non-Technical Founders Using Claude Code1:41:06 Where to Find Patrick + His AI-Powered Book

Today we chat with Adrian Fagerlund. Founder and CEO of Linkby.---💼 Join 47,000+ following on LinkedIn: https://www.linkedin.com/in/brianfoconnor/🐦 Join 40,000+ following on Twitter: https://x.com/BrianFOConnor00:00 Meet Adrian Fagerlund00:15 Launching a marketplace during COVID00:57 The chicken-or-egg problem, getting the first brands and publishers2:31 "We had to hire 15 people at once"4:51 How he decided which roles to hire for6:49 Going 100mph but slowing down for hiring8:35 "The structure hasn't really changed," what he got right early9:09 Why he doesn't use recruiters or AI to hire12:16 The 4-step hiring process: vibe check, sample, puzzle piece fit14:55 "Blinded by glossy packaging," the hire that burned him15:37 The cultural difference that changes interviews in America19:53 How to vibe check when you can't describe your culture22:52 "Lifers," the employees who followed him across companies24:37 "You can't teach hunger," the ESOP and commission structure26:33 How to tell if someone is moldable and hungry in an interview28:06 The type of questions that reveal real candidates29:23 Can you spot moldability before the 30/60/90?30:59 Day-in-the-life testing and giving feedback live32:20 The onboarding process that keeps people around35:23 Training library: what's async vs. live37:59 How to decide what to train at $1M to $5M39:00 Training by need: new products, new skills, new focus40:48 How to make sure 100+ people actually adopt a new skill44:57 How to know if people understand AND do what you trained47:43 AI Visibility: helping brands rank inside ChatGPT50:02 What is reverse pitching?50:29 Use case: how an ecomm brand uses Linkby54:48 The publisher side: how writers make money with Linkby58:10 Where to find Adrian + Linkby

Today we chat with Samuel Schmitt. Founder of Thruuu — an SEO tool used by 70,000 people.---💼 Join 47,000+ following on LinkedIn: https://www.linkedin.com/in/brianfoconnor/🐦 Join 40,000+ following on Twitter: https://x.com/BrianFOConnor00:00 Meet Samuel Schmitt00:18 Building an SEO tool with zero SEO knowledge00:59 Why he kept the tool completely free for 2 years05:07 Losing 3 years of growth by not charging early enough06:40 The 10 mistakes you shouldn't make when building a SaaS07:18 Building a SaaS as a side project while working full-time08:59 Why too much cash in the bank account is a problem10:49 Learning to delegate when you've never hired before13:09 Paying 10 copywriters to write the same article as a test15:30 Running a 70,000-user tool with 4-5 part-time freelancers16:25 Why he refuses to hire full-time in France19:08 How he structures steady part-time workloads every month22:13 The fear of giving your code to a stranger on Upwork24:20 Why SaaS isn't dead but having just one product is risky29:03 A private bank client built a $50K tool alone with Claude Code32:45 Building a portfolio of SaaS products in the next 12 months35:09 Where to find Sam

Today we chat with Gilad Bechar Founder of Moburst.---💼 Join 47,000+ following on LinkedIn: https://www.linkedin.com/in/brianfoconnor/🐦 Join 40,000+ following on Twitter: https://x.com/BrianFOConnor0:00 Meet Gilad Bechar0:11 All-In on AI (But Hiring More, Not Less)0:48 "We Thought We'd Downsize"3:32 The Roles Nobody Expected to Create6:48 Why Every AI Tool Needs a Product Manager8:17 The LinkedIn Content Machine (Full Breakdown)12:24 Tinder for Content — Swipe to Schedule14:39 The Chef Analogy — Tasting AI Output16:00 Writers Became Editors-in-Chief19:00 Every Role Got Promoted21:12 One AI Engineer Can Transform a Full Agency25:56 "50% of Our Hires Need to Be AI Native"28:18 The Token Bill That Doesn't Scale32:45 How to Test for AI Skills in Hiring36:24 Five Acquisitions and Counting40:09 What Moburst Is Buying Next43:05 Find Gilad + Moburst

Today we chat with Tom Coburn. Founder of Jebbit. CEO of Waking Up: A meditation app he's building with Sam Harris.---💼 Join 47,000+ following on LinkedIn: https://www.linkedin.com/in/brianfoconnor/🐦 Join 40,000+ following on Twitter: https://x.com/BrianFOConnor00:00 Meet Tom Coburn00:54 7 years of "fake" product-market fit03:10 Winning a business plan with no code and dropping out of pre-med05:15 The eBay Churn: Losing $2M in ARR overnight07:08 Why the entire go-to-market strategy was wrong12:25 The 2.5-hour meeting that saved the company's culture20:35 Joining Sam Harris to run the Waking Up app24:40 Scaling a business heavily focused on product, not marketing27:45 Why the team flat-out rejected paid UGC actors30:30 The 10x difference between authentic partners and paid influencers35:18 Optimizers vs. Sufferers: Customizing the user journey40:14 Why a management team was finally necessary43:47 Where to find Tom

Today we chat with Kevin Roy. Founder and CEO of Green Banana SEO.---💼 Join 47,000+ following on LinkedIn:  https://www.linkedin.com/in/brianfoconnor/🐦 Join 40,000+ following on Twitter: https://x.com/BrianFOConnor0:00 Meet Kevin Roy0:18 Starting from Craigslist (The Early Days of Green Banana)1:55 The "Favorite Rock Band" Hiring Filter3:20 The One Trait Kevin Refuses to Hire Without4:50 Using AI to Forecast Your Next Hire8:18 "Inches Away from Going Out of Business"10:07 2.5 Years of Just Gym and Work15:33 Why Relationships Beat Results (Client Retention Secret)24:26 The Retention Problem That Had Nothing To Do With Performance26:40 The Client Making 16x Returns — Who Thought We Were Failing30:20 Why Kevin Kept Sales Flat for 2 Years on Purpose32:57 Catching Candidates Faking Interviews with AI36:50 The Role Kevin Still Can't Replace Himself In38:31 The Golden Age of SEO Is Happening Right Now39:06 Find Kevin + Green Banana SEO

Today we chat with Matt Sullivan. Founder and CEO of Torro Media.---💼 Join 47,000+ following on LinkedIn: https://www.linkedin.com/in/brianfoconnor/🐦 Join 40,000+ following on Twitter: https://x.com/BrianFOConnor0:00 Meet Matt Sullivan0:45 The "Oh Shit" moment, "I can't do this alone"2:07 Why hiring generalists was a mistake7:10 "We were the guinea pig" testing on yourself before selling11:22 Hiring the Mac and Cheese reviewer15:06 Mrs. Monday, The COO who fixed everything24:08 AI vs humans, where each wins28:14 How Matt checks capacity and forecast hiring34:36 ChatGPT recommended Torro to a prospect37:50 "Deeper vs wider," the growth strategy shift43:53 What an A-player actually means49:03 Hiring differently for doers vs leaders54:28 "Deeper vs wider," what's working now59:08 Hooks that got them 40,000 emails + millions of views1:02:34 Hack ChatGPT to reverse engineer your visibility1:08:31 Where to find Matt + Torro

Today we chat with Billy Moyer. Founder and CEO of SOS Leadership. The legendary Operations consulting firm.————————————💼 Join 47,000+ following on LinkedIn: https://www.linkedin.com/in/brianfoconnor/🐦 Join 40,000+ following on Twitter: https://x.com/BrianFOConnor0:00 Meet Billy Moyer0:54 "We crashed and burned" scaling before ready3:14 The retainer model that changed everything6:10 Why great consultants can't sell (and how Billy profits)8:56 Training part-time coaches without losing quality14:55 "Coaches were paying to work for us"22:19 The founder who’s overseas hires failed (now has 15 hires)31:41 Selling consulting by giving it away for free38:26 The private equity play Billy's building inside his firm43:09 The handshake deal that burned him47:28 The shadow side of leadership, what's really holding you back58:35 Where to find Billy + The Upside Down Leader

Today we chat with Tom Shapiro. Founder and CEO of Stratabeat, the legendary B2B organic marketing agency.Want his free GEO playbook?Message me on LinkedIn or Twitter and I’ll send it to you (links below)————————————💼 Join 47,000+ following on LinkedIn:  https://www.linkedin.com/in/brianfoconnor/🐦 Join 40,000+ following on Twitter: https://x.com/BrianFOConnor0:00 Meet Tom Shapiro1:03 Need to turn the business around4:20 Why following best practices = failure8:27 Be Radically Different (in Marketing)13:09 Japan vs US Business culture18:59 Your business culture is an extension of you19:43 Avoid these hiring mistakes23:40 Testing candidates (across levels)25:21 When to use a Freelancer vs hire in-house29:20 The investment everyone misses (Onboarding!)32:59 What to do when you sell too much36:28 How you see the world different (in next stage of business)39:00 Get Tom’s AI SEO playbook