A Little Bit of Luck

It's okay to admit that you need a little bit of luck. I don't mean that we don't deserve our success. But there's an element of being in the exact right place at the exact right time. As I look back at the 11+ years in my business, I can't help but notice this. But I failed to appreciate it at the time. I was laid off at the end of 2011. I wrote about Facebook ads -- not because I thought it was a smart topic (although it was), but because that's what I knew. I wrote a LOT because that's what I was good at and I didn't want to create videos. I had a soft-sell approach because I wasn't a marketer at heart. All of this worked. It was the perfect time for all of this to work. It almost felt like it was set up for me to work. Not because it was some grand strategy of mine (it truly wasn't). I'm not saying that I didn't work hard or that I SHOULDN'T have had success. I just realize now how the stars aligned for me. The important lesson is that I took it for granted and maybe assumed that I did have some sort of magic touch, thinking that this approach worked then and would always work. It doesn't. I had to evolve. I didn't (until recently). I'm now trying to catch back up. Just remember that there are so many factors that contribute to your success, or lack thereof. Don't assume that what you've accomplished is some sort of blueprint that anyone could follow -- or even that you could follow again. Along those lines, you might be doing everything right, but you just haven't had that break yet. It's easy to doubt yourself when that break hasn't come, that you're doing something wrong. I'm getting more philosophical as my perspective grows longer in this journey. And this is something that has truly hit home lately. What do you think?