A Marketing Fail, COVID Shutdowns, and Four Stores Later: Two Sisters Build a Retail Empire

In this episode, Reanna Werner and Jason Sheffield sit down virtually with sisters Alison and Ariel Johnston, the duo behind Everything Colorado. What started as a single shop in Summit County has grown into four thriving retail stores, all focused on celebrating Colorado through locally inspired products and designs.They share the wild origin story of their family’s snow-themed business, the lessons they learned from early retail mistakes, and how leaning on mentors, community, and each other helped them grow from first-time entrepreneurs into confident leaders.In this episode 👇🏔️ The Johnston sisters’ journey from a family snow business to four Colorado retail shops🛍️ How they create their own products and partner with local artists📈 The moment tourism exploded after COVID and changed their business overnight📚 Business lessons from books, mentors, and asking for help💡 A marketing fail involving a mud-covered bus ad👯‍♀️ The power of building a business with someone who shares your vision🎯 Overcoming imposter syndrome and growing into leadershipConnect with Everything Colorado📸 Instagram: https://www.instagram.com/everythingcoloradoco/🌐 Website: https://everythingcoloradoco.com/If you're headed to the mountains, check out their shops in Dillon, Silverthorne, Frisco, and Copper Mountain and bring home a piece of Colorado. 🏔️🧢