A Million Ads - personalised and programmatic audio

Explore new creative opportunities in programmatic advertising and dynamic audio in the company of two highly knowledgeable and likeable pioneers in this emerging field. Steve Dunlop and Sam Crowther run A Million Ads, the London-based agency that leads the world in dynamic, personalised audio advertising. With patience and clarity in this Earshot podcast, Steve and Sam take Steve Martin through this emerging growth area and how it works. They also demonstrate some new creative routes to more effective communication through personalisation with real-life campaign audio from their early clients. What's more, they do all this in a pub. If you listen to online radio or streaming music services that carry advertising you may have already heard dynamically assembled ad spots that take account of the data advertisers know about you. A short route to increased effectiveness or a little bit spooky? Download this edition of the Earshot podcast and hear for yourself. Full details at http://earshotcreative.com/2018/01/earshot-podcast-a-million-ads/