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Michaela Hallam, Debbie Dillon and Kate Dinsdale demonstrate how the BBC’s in-house creative agency approaches radio. They play trails that promote Audio Description for viewers with restricted sight, their Wimbledon 2018 campaign that was much-loved by Chris Evans and the launch of the corporation’s ambitious project to aggregate music, podcasts and radio together in one place, BBC Sounds. Kate, Debbie and Michaela describe how they achieve consistency of message while creating bespoke executions to fit the sound of each BBC radio service to maximise the effectiveness of their work. You’ll also hear how BBC Creative works with independent production houses like Mcasso Music and Audio Always, and the team share tips for you if you want to be part of a future production with the agency.

Composed by Alan Coates and Kim Goody. Huge thanks to Alan for sharing this dub from the master. Check out Alan's business at http://www.sohosquarestudios.com

In this exclusive half-hour interview, ReelWorld Music Director Erik Huber discusses his approach to radio imaging production, how the craft has changed in more than twenty years of ReelWorld and his personal perspective on the Radio 1 breakfast project which his company won in a hard-fought open pitch.

Just weeks after launching its new breakfast show, station sound producers Ben Stones and Liam Hadley share the production secrets of Radio 1’s imaging. We hear also from host Greg James and ReelWorld music director Erik Huber who created the show’s theme.

From the Cash Call to the Bong Game® to the Real Radio Renegade, Jonathan Lumley from East Coast Radio and Jacaranda FM in South Africa and international radio consultant John Simons from the UK reveal their favourite competition ideas, both as set-piece promotional moments and everyday benchmarks. In conversation with Earshot's Steve Martin, they explain how their favourite competition mechanics work, the critical dos and don'ts for any promotion and how data from engaged listeners can help you demonstrate to advertisers the quality of audience you attract. You'll also discover the 1% rule and why John's cousin hasn't been for dinner recently.

Gordon Lundy, Matt Shields and Gavin Pearson share examples of their imaging work and explain how they make it. Recorded before a live audience at Scotland's Creative Media Network student festival

Explore new creative opportunities in programmatic advertising and dynamic audio in the company of two highly knowledgeable and likeable pioneers in this emerging field. Steve Dunlop and Sam Crowther run A Million Ads, the London-based agency that leads the world in dynamic, personalised audio advertising. With patience and clarity in this Earshot podcast, Steve and Sam take Steve Martin through this emerging growth area and how it works. They also demonstrate some new creative routes to more effective communication through personalisation with real-life campaign audio from their early clients. What's more, they do all this in a pub. If you listen to online radio or streaming music services that carry advertising you may have already heard dynamically assembled ad spots that take account of the data advertisers know about you. A short route to increased effectiveness or a little bit spooky? Download this edition of the Earshot podcast and hear for yourself. Full details at http://earshotcreative.com/2018/01/earshot-podcast-a-million-ads/

Adam Burgess and Tom Cross are two thirds of the production house Contraband Media. Together with Music Director Small Paul, Adam and Tom have built Contraband into one of the UK's leading independent radio imaging companies with market-leading clients here and in the US, New Zealand and Australia. This year they were nominated in the 2017 Audible Audio Production Awards. Business advice for you if you fancy leaving your salaried job and setting-up your own production company or entering the freelance world. How they made the transition from Tech Ops on Southern England's Power FM to Imaging Producers and then directors of their own business. Production secrets of their branded song intros from BBC Radio 1, the Nick Grimshaw Breakfast Show openers and their Imaging Blueprint CHR imaging service. Their work for Radio 1 is puzzle of micro-editing, pitch-shifting, tuned voices, soft synths and the cheekiest individual syllables smuggled from song lyrics. We also enjoy an award winning radio ad for one of the most famous FMCG brands in Britain.

Three of the world’s leading entertainment radio imaging producers join Steve Martin to discuss their craft and play their work. The Reelmix imaging event was held in September 2016 in Miami, Florida USA by ReelWorld and the Mix Group. See more information at http://earshotcreative.com/2017/05/earshot-podcast-david-konsky-victor-lisle-and-ron-tarrant/

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Bauer Media is one of the UK’s leading commercial radio operators. Chris Ward is the Content Operations Director and Group Production Director for its Bauer City Network of around 50 outlets. Every week this network reaches around 7 million listeners and generates more than 60 million hours of total listening. Its stations are based in large cities across the North and Midlands of England, and Scotland. They operate under heritage brand names like Hallam, Clyde, Metro and Viking, tiered in three networks with local speech content among the tracks: Bauer City 1 operates a hot AC format, recently repositioned, and it drives the biggest audience, Bauer City 2 plays classic hits and Bauer City 3 is a punchy CHR network. Chris’s team is largely based in Salford, near Manchester but he has a couple of team members in Glasgow and Birmingham too. In this Earshot podcast, hear audio that communicates the new music positioning of the Bauer City 1 network, creative production to support S&P activity and examples of customised sung vocals on playlist tracks that Chris’s team uses on many of the network’s major promotions.

Psychologist Dr Becky Spelman and comedy writer John Vorhaus join Steve and Hayley to share their expertise in creative thinking and the processes that support it. Full details at http://earshotcreative.com/2016/12/earshot-podcast-john-vorhaus-and-dr-becky-spelman/

5 Live and 2FM imaging Explore two strikingly different approaches to radio station imaging in this edition of Earshot. Pete Maguire from RTÉ Ireland explains how 2 FM's new imaging completes a modernisation journey for the station and Paul Fernley of ReelWorld describes the search across Ireland for vocalists and voice artists led to a highly original and authentic sound for the national CHR brand. Ollie Raphael of Delicious Digital demonstrates the thought and musicianship that his organisation put into new work for BBC Radio 5 Live. Hear how the new package unifies the network's wide range of news and sports programming and learn about Delicious Digital's approach to media branding. Hayley Hayes is in the house too with Hayley's Homework, answering a listener's question from the previous edition.

Agency: Leo Burnett Creative team: Matt Collier, Wayne Robinson Creative director: Charlie Martin Producers: Serena Schellenberg, Adam Furman Post-production: Wave Studios Engineer: Ed Downham

This edition of Earshot is all about commercial production. Our guests are Sara Hashem, senior creative producer from Maple Street Studios and Radioworks, a major London-based production centre for commercial work, and the Wireless Group creative team of Rick Loynes, group commercial producer and Dan Seavers, senior commercial copywriter, both based in Stoke on Trent, a city in the English Midlands. In this show Sara, Rick and Dan explain how they work with clients on a national and local level, and the challenges they must overcome to deliver great work on air. They play spots they've made for clients from insurance companies to a local car dealership and reveal the audio that inspires them to stay creative and make effective advertisting. We also hear from Clare Bowen with the latest on Radiocentre's lobbying work to change the regulation that governs the inclusion of the Terms and Conditions in radio ads. The radio industry wants to lose them because they are ineffective and add clutter to good creative work.

In this edition of the Earshot podcast, broadcaster and radio imaging enthusiast Stephanie Hirst explores the role of women in imaging with guests from opposite ends of the radio production spectrum. Laura Mather is a multi award-winning imaging producer and the European Production Manager at ReelWorld, writing and producing creative audio for client stations worldwide. Kathy Clugston helps shape the sound of BBC Radio 4, Radio 4 Extra and the BBC World Service as a voice artist and newsreader on those networks. Together they seek to identify the unique creative contribution that women make to radio station sound, promotion and imaging, ask why are there so few women in certain fields of radio production like imaging and to what extent does sexism exist in radio production? Stephanie, Laura and Kathy also play some creative work they've made or which has inspired them, and we hear audio and comments from Jo Nicoll, who has made it to the top flight of UK commercial radio production as head of Production for the Smooth and Gold networks at Global Radio. This all-female show is produced by Hayley Hayes and Sara Hashem at Maple Street Studios.

Producer and composer Mitch Von Arx shares his production work for the UK’s Kiss network and explains how he and his colleagues create that distinctive Kiss sound. Mitch plays top-of-hours, Kisstory sweepers, S&P work for a film promotion, imaging for the ever-giving Father Kissmas and a mighty new year countdown piece that definitely deserves a second listen in the cool light of day. Also in this edition, the best ad for a local camping store you’ll hear all year…. and it was made in-station too. To contribute to the Earshot podcast email [email protected] Full details of all Earshot podcasts at http://earshotcreative.com

In this edition of the Earshot podcast Richard Newby plays his work from BBC Radio 1, BBC Radio 6 Music and Global's Chill. As one of the UK's most in-demand freelance producers, Richard works across all the major groups in the UK including the BBC, Global, Celador and Bauer. In this Earshot podcast he plays his promos from the latest BBC Radio 1 brand campaign, an Iggy Pop flight of fancy from BBC Radio 6 Music, his original compositions for Global's Chill and Richard reveals the secrets of his vocal processor chain. Goodness. We hear also from Ogilvy's Executive Creative Director in South Africa, Mariana O'Kelly about her Cannes Lion award-winning campaign for Lucozade, plus Hayley Hayes is with us, picking out some of your delightful comments about the podcast from the Earshot inbox. Butter us up and we're all over you.

There are few true ‘bibles’ of radio broadcasting craft. In this Earshot podcast, David Lloyd explains how he identified the need for a different kind of radio book and why he wanted to be the one to write it. He introduces a thoughtful approach to hooking and teasing, prioritises positive writing over fussy production and explains how radio promotions producers can make their work more effective with a focus on listener benefits. Colin Kelly’s with us too – he has just launched a children’s radio project for schools in Scotland. Hear the results of Scottish Schools Radio in the show, including one schoolgirl who gives Steve Wright a run for his money with her take on Factoids. And because it’s Christmas enjoy a couple of remarkable radio ads from the USA and Ireland. Presented by Steve Martin.

Guildford composer Ollie Melville-Smith creates a new package of jingles for his local station, Eagle Radio. Meet Ollie and the station’s breakfast presenter, Peter Gordon in the new Earshot podcast.

Made by Steve Martin to promote a special day of programmes on Radio Scotland's FM channel. Voiced by Rob Matheson, now a newsreader on Al Jazeera. It won some award or other.

Find out more about this campaign here: http://earshotcreative.com/2015/06/lucozade-campaign-syncs-outdoor-and-radio/

Find out more about this radio campaign here: http://earshotcreative.com/2015/06/lucozade-campaign-syncs-outdoor-and-radio/

Brilliant, award-winning ad by Ogilvy & Mather, Johannesburg.

Silly little mix.

Composer Les Reed explains the origins of the County Sound theme song and jingles. From a documentary produced by Steve Martin and Rob Wallace to mark 25 years of County Sound.

Remember when commercial local radio sold itself on the strength of its news team?

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