A mother's struggle with incontinence takes two women on an entrepreneurial journey - How Attn: Grace is changing the world of absorbent products

When Mia Abbruzzese discovered that her mother was struggling with incontinence, the entrepreneur in her realized that there had to be better solutions than what her mom was using - something more skin-safe, easier to use and environmentally friendly. Together with wife Alex Fennell, they founded Attn: Grace with the intention of creating something genuinely new in the world of incontinence care products. Since their launch in 2020, they've been named to Fast Company’s list of the World’s Most Innovative Companies, and today they offer a range of absorbents, wipes, skin care products and more, all designed to be as natural, sustainable and effective as possible. In this episode of Life Without Leaks, we're joined by Alex to hear about what makes Attn: Grace different, what it took to actually introduce a new product to the marketplace, and where they're going as a company.Links The National Association for Continence - www.NAFC.orgAttn: Grace - www.attngrace.com B Corp https://usca.bcorporation.net/MusicRainbows Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 3.0 Licensehttp://creativecommons.org/licenses/by/3.0/Stay in the know with all the latest hints and tips for managing incontinence. Visit NAFC.org and click the Newsletter button at top - it's free, it takes just a minute, and it can make a real difference in your life.