EPISODE · Jan 6, 2026 · 37 MIN
A New Era of Holistic Health with Irena Kojouharova
from Minutes With Mike
In this engaging conversation, Mike interviews Irena Kojouharova, Brand Marketing Director at Brand Impact, exploring her unique journey from finance to the beauty industry, her insights on marketing strategies, the evolving landscape of influencer marketing, and the challenges and opportunities within the cannabis and wellness sectors. Irena shares her thoughts on sustainability, the importance of authenticity in branding, and the role of women in leadership, providing valuable advice for aspiring marketers.Chapters05:00 Transitioning from Finance to Beauty07:42 Managing Teams and Brand Launches10:29 Influencer Marketing and Brand Cohesion13:32 The Role of AI in Marketing16:03 Trends in Retail: Pop-Up Shops and TikTok18:54 Exploring the Cannabis Industry21:52 Sustainability in Cannabis and Beauty24:13 Women in Leadership26:48 Advice for Aspiring MarketersAbout the Guesthttps://www.linkedin.com/in/irenako/
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A New Era of Holistic Health with Irena Kojouharova
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