Minutes With Mike

PODCAST · business

Minutes With Mike

For over thirty-five years, PIMS has had the opportunity to deliver PR and marketing support to businesses, both large and small, offering customized fulfillment and distribution that delivers measurable impact on their brand Perception boosts positive affinity and fuels their brand performance. Throughout this show, we'll sit down with some of the world's top marketing and business thought leaders to learn more about their success, how they got there, how marketing helped them achieve their goals, what strategies they used to get their brands on top, and what inspires them. Please join us on this journey as we learn from those who are changing the way we think about business.

  1. 58

    Why Home Is a Feeling, Not Just a Look with Jenny Wolf

    The offices Jenny Wolf's commercial clients ask for don't feel like offices. They feel like home.Jenny, founder of Jenny Wolf Interiors and The Huntress, joins Mike to talk about why home is a feeling, not just a look, her "10% design, 90% problem solving" framing of the work, and a Hudson, NY, auction story that ends in 2026 with a piece she first spotted in a 2016 magazine.Connect with Jenny: https://www.instagram.com/jennywolfinteriors/Connect with Mike: https://www.linkedin.com/in/pimsmikeryan/

  2. 57

    What Brands Misunderstand About the Men's Market with Ian Michael Crumm

    Ian Michael Crumm built Boys in Beauty around a simple idea: beauty doesn't have to be gendered. In this candid conversation, Ian walks Mike through the line connecting his esthetician practice, his Times Square billboard for the Melanoma Research Foundation, and his collective to democratize beauty for men. Inside: why community beats audience size, what brands get wrong about the men's market, and how a "beauty spectrum" replaces the old grooming-vs-makeup divide.Connect with Ian: https://www.linkedin.com/in/ian-michael-crumm-7a28a741/

  3. 56

    Move Fast and Make Things with Mike Rovner

    Mike Rovner has spent 30 years in New York advertising and now runs a successful independent shop. Whether he's teaching his City College grad students or the junior creatives at TiNY Ad Agency, he tells them the same thing year after year: an execution is not an idea.A candid conversation on why most creative work fails the insight test, what AI gets right and wrong, and the open secret of influencer marketing.Connect with Mike: https://www.linkedin.com/in/mikerovner/Connect with Tiny: https://www.tinyadagency.com/

  4. 55

    The Clean Beer Playbook: Taste Good, Brew Clean, Grow Local with Conor Begley & Joe Cloyes

    Conor Begley and Joe Cloyes spent $25K testing the top 20 US beers. What they found led to Fathers Brewing, a clean American lager that won gold before it hit Whole Foods.A candid conversation on the clean beer playbook: why taste had to win before the clean story, how they ran a Super Bowl activation while selling in two counties, and why the real influencers in beer are bartenders, not Instagram.Connect with Fathers: https://www.fathersbrewing.com/Connect with Mike: https://www.linkedin.com/in/pimsmikeryan/

  5. 54

    How to Stack Small Wins When Building Your Brand with Bryan Daniels

    Bryan Daniels turned brewery spent grain into a granola bar business. What's it like to run the whole thing solo?He tells Mike how a beer hobby became All Good Craft Granola Bars, what closing his cafe taught him, and why compostable packaging is back on the roadmap.Connect with Bryan: https://www.linkedin.com/in/bryan-daniels-vb/All Good Granola: https://www.allgoodgranolabars.com/Connect with Mike: https://www.linkedin.com/in/pimsmikeryan/

  6. 53

    What Beauty & CPG Companies Get Wrong About AI with Nick Howard

    Nick Howard has a three-part framework for where AI actually works inside a company. Most businesses skip straight to the tools and miss the strategy entirely.He tells Mike why the first conversation should never be about technology, what he learned building a podcast to 1.8M downloads, and why the most exciting AI isn't the public-facing stuff.Connect with Nick: https://www.linkedin.com/in/nhow/https://imperfectinformation.beehiiv.com/https://ambleandco.com/Connect with Mike:https://www.linkedin.com/in/pimsmikeryan/https://[email protected]

  7. 52

    Hire Smart People and Then Let Them Lead: Shelly Socol on 16 Years of Agency Leadership

    Shelly Socol built 1R Agency by hiring experts and letting them lead. Sixteen years later, that philosophy is why people leave, explore, and come back.She tells Mike what happened when she gave a new VP 45 days to just observe, why she laid off 16 people and found six of them jobs the same week, and the one question she asks before entering any new channel.🔗 Learn more about Shelly Socol: https://www.linkedin.com/in/shelly-socol-79b8457/🔗 Learn more about 1R Agency: https://1r.agency

  8. 51

    50 Episodes In: The Power of Conversations That Actually Matter

    This special 50th episode of Minutes with Mike flips the script.For the first time, Mike Ryan, Chief Networking Officer at PIMS and the voice behind the show, steps into the guest seat, interviewed by Nick Howard. What unfolds is a candid reflection on the journey from a simple idea to a platform that captures the untold stories behind the beauty and business world.From founders sharing vulnerable beginnings to industry leaders revealing the realities behind success, this episode explores what makes conversations truly resonate and why authenticity, not scripting, is the real differentiator.Chapters00:00 Introduction and Podcast Milestone Reflection01:20 Celebrating 50 Episodes: What It Means02:16 Podcasting Success Metrics and Milestones03:36 The Origin of the Podcast and Its Purpose04:49 Sharing Client Stories and Industry Insights06:09 The Organic Nature of Conversations and Surprising Moments07:16 Deep Personal Stories and Entrepreneurial Journeys09:20 Impact of Live Episodes and In-Person Interactions10:49 Memorable Guest Moments and Insights12:22 The Future of Social Selling and AI13:37 Balancing Technology and Personal Touches15:19 Message to Listeners and Future Outlook🔗 Learn more about PIMS: https://www.pimsinc.com🔗 Learn more about Nick Howard: https://www.linkedin.com/in/nhow/🔗Read Nick’s newsletter: https://imperfectinformation.beehiiv.com/

  9. 50

    From Letter Writing to Leading Beauty with Elana Drell Szyfer

    Elana Drell Szyfer, the newly appointed president of CEW (Cosmetic Executive Women), joins Mike for a candid conversation about her unconventional path into beauty, the corporate culture lessons that shaped her leadership, and her bold vision for CEW’s future.From writing cold letters to land her first beauty role at Cosmère (L’Oréal) to navigating the vastly different cultures of Avon and Estée Lauder, Elana shares the humbling moments, panic attacks, and hard-won wisdom that come with building a career across the biggest names in the industry. She opens up about what it really feels like to go from a corner office at 767 Fifth Avenue to running small companies for private equity — and why mentoring first-time CEOs is now one of her passions.The conversation also dives into the seismic shifts in beauty marketing — from press events and controlled brand messaging to the creator economy, AI-generated video, and the question of whether authentic brand loyalty can survive it all.On the CEW front, Elana breaks down the organization’s 2026 strategy: a national ambassador program spanning six cities, free student memberships, intimate thought leadership dinners, a new career advice column, group mentoring programs, and upcoming university partnerships for professional development.🔗 Learn more about CEW: https://www.cew.org🔗 Learn more about Elana Drell Szyfer https://www.linkedin.com/in/elanadrellszyfer/🔗 Learn more about PIMS: https://www.pimsworld.com Chapters00:00 Introduction and Background02:19 Career Journey and Early Experiences08:59 Cultural Adaptation in Corporate Environments17:27 Lessons Learned and Mentorship17:58 Navigating Corporate Culture21:51 Lessons from Leadership Transitions24:30 The Evolution of Marketing in Beauty32:12 Building Community in the Beauty Industry40:41 Future Directions for Professional DevelopmentABOUT MINUTES WITH MIKEMinutes with Mike is the podcast where PIMS CEO Mike Ryan sits down with the leaders, founders, and innovators shaping the beauty and personal care industry.#BeautyIndustry #CEW #CosmeticExecutiveWomen #ElanaDrellSzyfer #BeautyLeadership #MinutesWithMike #PIMS #BeautyMarketing #WomenInBeauty #CareerAdvice #BeautyBusiness #InfluencerMarketing #CreatorEconomy #ProfessionalDevelopment #BeautyExpo #LOreal #EsteeLauder #Avon #Chanel #BeautyPodcast #Leadership #CEOAdvice #CorporateCulture #BrandLoyalty #AIinBeauty

  10. 49

    From Print to Real-Time: Why PR Now Moves at the Speed of Culture

    In this episode of Minutes with Mike, Nathalie Banker, Head of U.S. Communications & Advocacy at No7 Beauty Company, shares a candid look at how the communications and marketing landscape has radically evolved—and what it takes to stay relevant.With over 20 years of experience, Nathalie walks through her career journey from agency life to in-house leadership, highlighting the importance of building a well-rounded skill set across PR, digital marketing, influencer strategy, and advocacy. She reflects on how the industry has shifted from slow-moving, print-driven campaigns to a real-time, performance-driven ecosystem, where brands must constantly test, learn, and adapt.She emphasizes that success today requires:Speed and agility in executionA test-and-learn mindset over perfectionDeep understanding of omnichannel strategy (earned, paid, influencer, affiliate)Balancing short-term performance with long-term brand buildingNathalie also shares key inflection points—from navigating the disruption of COVID-19 to mastering influencer marketing and affiliate models—and explains how brands can measure success across both tangible metrics (sales, engagement) and intangible ones (buzz, community).One of the most powerful takeaways is her leadership philosophy:Don’t wait for perfection, aim for 80%, take action, and iterate.She closes with advice for the next generation: stay curious, leverage your network, and always keep your “antenna up” to spot opportunities in a fast-moving industry.Chapters00:00 Career Beginnings in PR07:53 Transition to the Beauty Industry11:38 In-House Experience at Dermalogica15:28 The Evolution of PR and Communications15:57 Navigating the Blurred Lines of Marketing and PR18:48 Adapting to Change: The Impact of COVID-1922:34 The Shift to Virtual Events and Their Lasting Effects24:43 Customization in Marketing: Meeting Individual Needs26:49 Current Trends at Number Seven Beauty Company30:53 Measuring Success: KPIs in PR and Marketing33:19 The Importance of Testing and Learning35:18 Mentorship and Career Guidance in PR38:29 Balancing Short-Term and Long-Term Strategies41:39 The Journey of a Working Parent in PRAbout the Guesthttps://www.linkedin.com/in/nathaliebanker/

  11. 48

    Why Founders Have to Be a Little “Unhinged” with Natalie Mackey

    In this engaging interview, Natalie Mackey, co-founder of Winky Lux, shares her entrepreneurial journey from starting her first business at 16 to building the successful beauty brand Winky Lux. She discusses product innovation, social media influence, sustainability, leadership, and the challenges of scaling a brand in a rapidly changing market.Chapters00:00 Introduction and Natalie's Background01:00 Starting Young: First Business at 1602:12 Transition into Beauty Industry03:15 Origin of Winky Lux Name and Brand Identity07:11 Startup Challenges and Viral Product Success07:59 Handling Supply Chain Crises and Mistakes11:02 Core Entrepreneurial Mindset and Resilience13:53 Product Development and Market Trends18:25 Social Media's Role in Modern Selling22:28 Innovations in Packaging and Customer Experience26:10 Sustainability in Beauty: Challenges and Approaches30:10 Leadership, Business Management, and Future Plans34:22 Reflections on Entrepreneurship and Personal Growth38:05 Closing Remarks and Future VenturesAbout the Guesthttps://www.linkedin.com/in/natalie-mackey-15169370/KeywordsEntrepreneurship, Beauty Industry, Product Innovation, Social Media Marketing, Sustainability, Startup Challenges, Leadership, Brand Building, E-commerce, Influencer Marketing

  12. 47

    Mastering Creative Services in the Beauty World with Heidi Henneman

    Join us for an inspiring conversation with Heidi Henneman, co-founder of groaº, a creative and operational leader in the beauty industry, as she shares her journey from small-town beginnings to leading creative services for top brands. Discover her insights on brand loyalty, influencer marketing, and building community in the digital age.Chapters00:00 Heidi's Early Influences and Career Beginnings04:20 Transition to Creative Services in the Beauty Industry07:07 Establishing Creative Operations at Estee Lauder10:03 Growth and Development in Creative Roles12:35 Managing Expectations and Deadlines in Creative Projects15:18 Influencer Marketing and Its Evolution17:28 The Evolution of Influencer Marketing21:21 Building Brand Loyalty Through Community25:36 The Rise of Content Creators as Brands28:46 Introducing Retention First Growth33:23 Purpose-Driven Initiatives and Nonprofit Work37:11 Finding Your Path and Building ConfidenceAbout the Guesthttps://www.linkedin.com/in/heidi-henneman-8055a4/#InfluencerMarketing #CreatorEconomy #BrandExperience #ContentMarketing #DigitalMarketing #UnboxingExperience #MarketingStrategy #BrandBuilding #ConsumerEngagement #ModernMarketing

  13. 46

    When Friendship and Business Do Mix with Kamaru Clothing Founders

    In this engaging interview, best friends Kate and Kelly share their inspiring journey from high school friends to successful entrepreneurs in the fashion industry. Discover how they built their brand around unique fabrics, social selling, and overcoming manufacturing challenges, all while balancing friendship and business growth.Chapters04:48 Creative Paths and College Experiences07:42 Navigating Challenges and Discovering Passions10:20 The Birth of the Pashmina Hoodie12:52 From Idea to Market: The Launch15:48 Building a Business Together18:47 Defining Roles and Responsibilities20:39 Overcoming Challenges in Business Growth23:16 Transitioning to Manufacturing and Production26:07 Establishing Overseas Manufacturing Connections28:12 Financial Strategies for Small Business Growth30:50 The Importance of In-Person Sales and Events34:52 Leveraging Social Media for Sales35:14 Navigating Social Media for Business Growth38:21 The Power of Text Marketing40:41 Exploring Collaborations and Partnerships40:53 Future Aspirations and Growth Strategies44:13 Advice for Aspiring EntrepreneursAbout the GuestsKamaru Clothing Websitehttps://kamaruclothing.comKelly's Instagramhttps://instagram.com/kamaruclothingKate's TikTokhttps://tiktok.com/@kamaruclothing

  14. 45

    Figure It Out - The Career Strategy No One Teaches with Ayla Anaya

    In this engaging conversation, Ayla Anaya shares her journey from a young girl in New Mexico who aspired to be a secretary and wound up becoming the president of PIMS instead. She discusses her early career, the challenges she faced in the music industry, and her transition to PIMS, where she learned valuable lessons about leadership, operations, and the importance of communication. Ayla emphasizes the significance of celebrating success, the evolving landscape of influencer marketing, and her commitment to advocating for women's rights in business. She concludes with her vision for PIMS' future and the importance of continuous learning and growth.Chapters03:27 Transitioning to New York and Early Jobs06:51 Challenges in the Music Industry and Seeking New Opportunities10:31 Joining PIMS and Initial Impressions16:27 Learning the Ropes at PIMS20:40 Growth into Leadership and Operations25:13 The Journey to Leadership31:13 Navigating Challenges During COVID-1937:36 The Impact of New Infrastructure42:03 The Future of Social Selling45:07 Advocating for Women's Rights in Business50:06 Vision for PIMS' FutureAbout Ayla https://www.linkedin.com/in/ayla-anaya/#PIMS #influencermarketing #womeninbusiness #careerjourney #leadership #operations #companyculture #success

  15. 44

    Marketing Without Borders With Lara Schmoisman

    Marketing Without Borders With Lara Schmoisman In this engaging conversation, Mike and Lara Schmoisman explore Lara's multifaceted career journey from a teen radio host to a networking powerhouse and CEO of The DARL. They discuss the evolution of marketing in the digital age, the importance of adaptability in business strategies, and the nuances of networking across different regions. Lara shares insights into her skincare brand, Infuse Skin, and emphasizes the importance of understanding consumer behavior and building meaningful connections. The discussion also touches on the future of the beauty and wellness industry, highlighting the need for brands to be performance-driven and consumer-focused.About the Guesthttps://www.linkedin.com/in/laraschmoisman/https://infuse-skin.com/https://www.linkedin.com/newsletters/unpopular-opinions-6915344057930059777/Chapters08:59 Transition to Digital and Early Challenges10:52 The Concept of the Non-Agency Agency16:28 Lessons Learned and Client Relationships18:13 Networking Insights and Podcasting Experience20:49 The Curiosity Behind Coffee Number Five23:01 Navigating Technology in Business27:48 Balancing Commitments and Community Involvement30:44 The Art of Storytelling in Marketing35:09 Launching Infuse Skin: A Personal Journey42:08 Future Trends in Beauty and WellnessKeywordspodcasting, networking, marketing, digital transformation, entrepreneurship, skincare, influencer marketing, business strategy, technology, consumer behavior

  16. 43

    Hustle, Housewives, & High Heels: The Margaret Josephs Story

    In this engaging conversation, Mike and Margaret Josephs explore their long-standing friendship, Margaret’s creative journey, and her evolution as a successful entrepreneur and reality TV star. They discuss the challenges and triumphs of building a brand, the impact of social media on business, and the importance of authenticity in the influencer space. Margaret shares insights on her new venture, Soiree, and offers valuable advice for aspiring influencers.About the Guesthttps://www.instagram.com/therealmargaretjosephs/?hl=enhttps://drinksoiree.comChapters01:20 From Mayapack to Creative Hustle04:12 The Journey of Entrepreneurship07:11 Navigating Success and Challenges10:00 The Impact of Licensing and Partnerships12:36 Resilience in the Face of Adversity15:27 Recognition and Personal Growth19:43 The Bonds of History and Entrepreneurship20:36 The Journey to Reality TV Stardom22:05 Behind the Scenes of Housewives24:37 Navigating Reality and Authenticity26:26 Balancing Personal Life and Public Persona26:59 The Impact of Reality TV on Personal Identity29:09 The Evolution of Margaret’s Brand and Book29:55 The Future of Social Selling and TikTok Shops31:26 Creating a Unique Beverage Experience33:50 The Importance of Influencer Marketing36:57 Advice for Aspiring Influencers38:48 What’s Next for Margaret Josephs?

  17. 42

    Where Fashion, Leadership, and Legacy Meet with Maryanne Grisz

    In this engaging conversation, Mike interviews Maryanne Grisz, President & CEO at Fashion Group International, Inc. They discuss Maryanne's journey into the fashion industry, the significance of FGI, and its initiatives, such as the Night of Stars and the Rising Star Awards. The conversation also touches on the impact of technology and AI on fashion, the importance of sustainability, and the challenges women face in leadership roles. Maryanne shares her insights on social selling and the evolving landscape of the fashion industry.Chapters02:26 Maryanne Grisz's Journey into Fashion07:02 The Evolution of Fashion Group International10:44 The Night of Stars: Celebrating Fashion Excellence13:41 Rising Star Awards: Nurturing New Talent16:36 Navigating Technology and AI in Fashion19:37 Sustainability in Fashion: Challenges and Innovations21:47 Inspiration and Leadership in the Fashion Industry23:51 Overcoming Challenges as a Woman Leader27:08 The Importance of Adaptability in Career28:53 Social Selling and the Future of Fashion31:04 Joining Fashion Group InternationalAbout the Guesthttps://www.linkedin.com/in/maryanne-grisz-43ba463/https://www.linkedin.com/company/fashion-group-international/Fashion Group International, Sustainability, Womeninleadership, technologyinfashion, social selling

  18. 41

    Trusting Your Gut In Career And Personal Development with David Silbergleit

    In this episode of "Minutes with Mike", Mike interviews David Silbergleit, CEO of PIMS and friend, exploring David's journey from his early career in public relations to his current role as CEO of PIMS. David shares insights about his experiences at Edelman PR, the impact of 9/11 on the industry, and how he transitioned to PIMS, where he has worked for over 21 years. He emphasizes the importance of company culture, problem-solving, and the relationships he has built throughout his career. David also discusses the challenges faced during the COVID-19 pandemic and how PIMS adapted to continue serving clients while maintaining a supportive work environment.https://www.linkedin.com/in/dsilbergleit/Chapters03:17 Early Career in PR and Challenges07:37 Transition to PIMS and Company Culture11:33 Leadership Lessons from Mark Glickman20:55 The Evolution of PIMS and Packaging with Purpose24:06 Creating Unique Client Experiences25:46 Understanding Operational Complexities28:18 Scaling with Purpose and Quality32:07 Navigating Challenges During COVID-1939:52 Goals for the Future and Personal GrowthPIMS, public relations, company culture, leadership, influencer marketing, career journey, problem-solving, employee engagement

  19. 40

    Goat Wisdom, Built with Science with Dr. Brent Ridge

    In this engaging conversation, Dr. Brent Ridge shares his remarkable journey from being a physician to co-founding Beekman 1802, a successful skincare brand rooted in kindness and community. He discusses the creation of the Martha Stewart Center for Living, the impact of reality TV on brand exposure, and the scientific principles behind their goat milk products. Dr. Ridge emphasizes the importance of kindness in business and the lessons from his book 'Goat Wisdom,' which offers timeless insights for building a legacy business. The conversation also touches on the challenges of scaling a business while maintaining intimacy and community engagement, as well as the exciting future plans for Beekman 1802.About the guestDr. Brent Ridge completed his medical training at Columbia University in NYC and an American Federation for Aging Research (AFAR) fellowship in the genetics of aging at Harvard University.He served as Assistant Clinical Professor of Medicine at Mount Sinai Hospital, where he conducted research at the International Longevity Center under the pioneer Dr. Robert Butler.After receiving an MBA at NYU Stern School of Business, he became the VP of Healthy Living at Martha Stewart Living Omnimedia, where he spearheaded the founding of the Martha Stewart Center for Living at Mount Sinai.In 2008, he co-founded Beekman 1802 with his husband, Josh Kilmer-Purcell.https://beekman1802.com/How to connecthttps://www.linkedin.com/in/brent-ridge-md-0641791/https://www.instagram.com/joshandbrent/?hl=enChapters01:12 Journey into Medicine and Aging Studies03:48 Transition to Business and Collaboration with Martha Stewart06:48 The Leap of Faith: From Medicine to Entrepreneurship09:23 The Birth of Beekman 1802 and Community Impact12:21 The Amazing Race Experience and Brand Exposure16:27 The Unique Storytelling of Beekman 180223:02 Scientific Insights into Goat Milk Soap25:18 Exploring the Skin Microbiome and Oligosaccharides32:20 The Power of Kindness in Business43:50 Lessons from Goat Wisdom: Love Thy Neighbor52:51 The Year of Science: Innovations Ahead#Dr. Brent Ridge #Beekman1802 #entrepreneurship #goatmilkproducts #kindness #longevity #communitybuilding #goatwisdom #pims #minuteswithmike Dr. Brent Ridge, Beekman 1802, Martha Stewart, entrepreneurship, goat milk products, kindness in business, longevity studies, reality TV, community building, Goat Wisdom

  20. 39

    Resilience in Business: Overcoming Challenges with Tara Wilson

    In this engaging conversation, Tara Meadors Wilson, founder of the Tara Wilson Agency, shares her journey from a finance career to establishing a successful experiential marketing agency. She discusses the importance of resilience in overcoming business challenges, particularly during the COVID-19 pandemic, and emphasizes the significance of personalization and community engagement in marketing strategies. Tara also explores the role of technology, including AI, in enhancing marketing efforts and looks ahead to exciting upcoming projects.Chapters03:44 Transition from Finance to Event Planning06:52 The Role of Mentorship in Career Development11:06 Overcoming Challenges in Business14:27 Experiential Marketing and Community Engagement16:49 The Importance of Data and Analytics17:01 Influencer Collaborations and Brand Amplification19:30 Personalization in Marketing23:04 Commencement Speech at Auburn University25:30 The Impact of AI and Technology in Marketing28:35 Future Plans for Tara Wilson Agency30:29 MWM Outro Short.mp4About the Guesthttps://www.linkedin.com/in/tarawilson/https://www.linkedin.com/company/tara-wilson-agency/

  21. 38

    Building A Skincare Brand for Athletes with AnnRagan McGlone

    In this engaging conversation, AnnRagan McGlone shares her journey from being a competitive swimmer to founding Medalist Skin, a skincare line tailored for athletes. She discusses the importance of community, sustainability, and the influence of female athletes in the beauty industry. Ann emphasizes the need for products that cater to active lifestyles and the role of AI in product development. She also highlights her involvement with LaunchBreak, an initiative empowering female athletes, and offers advice for aspiring entrepreneurs.Chapters02:31 Journey into Swimming and Sports05:12 Transitioning to Entrepreneurship08:15 The Birth of Medalist Skin10:39 Community and Influencer Impact13:38 Sustainability and Ethical Sourcing16:19 The Role of AI in Product Development19:45 Launch Break and Empowering Female Athletes23:26 Advice for Aspiring Female Entrepreneurs26:54 Future Plans and Upcoming EventsAbout the guesthttps://www.linkedin.com/in/annragankearns/

  22. 37

    A New Era of Holistic Health with Irena Kojouharova

    In this engaging conversation, Mike interviews Irena Kojouharova, Brand Marketing Director at Brand Impact, exploring her unique journey from finance to the beauty industry, her insights on marketing strategies, the evolving landscape of influencer marketing, and the challenges and opportunities within the cannabis and wellness sectors. Irena shares her thoughts on sustainability, the importance of authenticity in branding, and the role of women in leadership, providing valuable advice for aspiring marketers.Chapters05:00 Transitioning from Finance to Beauty07:42 Managing Teams and Brand Launches10:29 Influencer Marketing and Brand Cohesion13:32 The Role of AI in Marketing16:03 Trends in Retail: Pop-Up Shops and TikTok18:54 Exploring the Cannabis Industry21:52 Sustainability in Cannabis and Beauty24:13 Women in Leadership26:48 Advice for Aspiring MarketersAbout the Guesthttps://www.linkedin.com/in/irenako/

  23. 36

    The Evolution of Consumer Behavior in Beauty with Anna Mayo

    In this engaging conversation, Mike speaks with Anna Mayo, VP, Beauty Vertical, NielsenIQ, about her career journey, the evolving beauty industry, and the impact of e-commerce and social media on consumer behavior. They discuss the importance of public speaking, the rise of indie brands, and how mental health is influencing brand messaging. Anna shares insights on the current trends in beauty consumption, the effects of tariffs, and the dynamics of TikTok Shop as a new platform for product launches.03:31 Anna Mayo’s Career Journey06:02 Public Speaking and Communication Skills10:37 Consumer Behavior Trends in 202513:23 Impact of Tariffs and Economic Uncertainty15:16 Prime Day and Its Effects on Beauty Sales18:47 Demographic Trends in Beauty Consumption21:35 Indie Brands and Market Competition23:49 Mental Health and Brand Messaging26:37 The Evolution of Social Selling29:02 Trust in Social Platforms and Consumer Behavior31:33 Surprising Consumer Trends and Future EventsBeauty industry, consumer behavior, public speaking, e-commerce, indie brands, TikTok Shop, mental health, market trends, NielsenIQ, PIMSAbout the Guest(1) Anna Mayo | LinkedIn

  24. 35

    From Grit to Gourmet – Grace Bryan

    In this episode of Minutes with Mike, host Mike Ryan interviews Grace Bryan, co-founder of Juicy Brick. Grace shares her unconventional journey from the event industry to founding Juicy Brick, a food and beverage innovation agency. The conversation explores the challenges and triumphs of starting a business, the importance of client relationships, and the impact of AI on the food industry. Grace also discusses the significance of trend reports and how Juicy Brick is positioning itself in a competitive market.About the Guesthttps://www.linkedin.com/in/grace-bryan-juicy-brick

  25. 34

    Why Authentic Content Converts with Jaime Aspen

    In this episode of Minutes with Mike, host Mike Ryan engages with Jaime Aspen, who shares her journey from Omaha to becoming a key player in the tech world with Growth Friday, a video commerce platform. The conversation explores the intersection of technology and sales, the importance of authenticity in content creation, and the evolving landscape of retail. Jaime emphasizes the role of AI in enhancing productivity while advocating for the irreplaceable value of human connection in business. The discussion also touches on the significance of data-driven marketing strategies and the empowerment of women in the industry.

  26. 33

    Adopting AI for Branding and Marketing – Daniella McNulty

    As leaders in beauty and lifestyle, how are you using both technology and intuition to find the right voices for your brand stories? In this engaging conversation, Daniella McNulty shares her diverse career journey, from her beginnings in marketing at Heineken and L’Oreal to becoming a CMO and eventually starting her own agency. She discusses her role as a mentor and educator, emphasizing the importance of practical experience for students. The conversation also delves into the impact of AI on marketing and education, the significance of mental health and community, and her volunteering experience at the Paris Olympics.About The GuestDaniella McNultyChief Marketing Officer, DANIELLAhttps://www.linkedin.com/in/daniellamcnulty/

  27. 32

    The power of finding the right conversation with Donetta Allen

    Technology has transformed how we connect but it has not replaced the power of finding the right connection.In this episode of Minutes With Mike, Donetta Allen, President at Bobbie, reflected on how much the PR and influencer landscape has evolved. From flipping through magazine credits to identify journalists to now leveraging advanced digital tools, the process has become faster—but not simpler.As Donetta shared, the real magic still lies in finding the storyteller who truly understands the brand’s essence. Whether through traditional media or influencer partnerships, that authentic alignment remains the key to meaningful brand storytelling.At PIMS, we see this truth every day. Technology opens doors, but it is human connection that builds resonance.As leaders in beauty and lifestyle, how are you using both technology and intuition to find the right voices for your brand stories?

  28. 31

    Cultivating Calm: Caroline Walker on Mindfulness, Mental Health, and Meaningful Beauty

    In this episode of Minutes With Mike, Mike Ryan sits down with Caroline Walker, Global Brand Ambassador at philosophy. In this engaging conversation, Caroline Walker, the global brand ambassador for Philosophy, shares her journey in the beauty industry, emphasizing the importance of authenticity, wellness, and mental health in brand marketing. She discusses the evolution of live streaming as an effective marketing tool, the significance of building meaningful connections, and the role of mindfulness practices like yoga and sound baths in enhancing personal and professional well-being. Caroline’s insights highlight the need for a holistic approach to beauty and wellness, fostering a community that prioritizes mental health and authentic engagement.Minutes With Mike is a PIMS-produced podcast.

  29. 30

    Reinventing Beauty & Fragrance: Abby Wallach on Innovation, Resilience & Curiosity

    Abby Wallach – Resilience, reinvention, and the power of storytelling take center stage in the latest episode of Minutes With Mike.Beauty industry innovator, category creator, storyteller, and Scentinvent Technologies, Co-founder and CEO, Abby Wallach joins host Mike Ryan and co-host Alfonsina Messina, VP of Sales & Client Experience, to share how curiosity, bold moves, and community have shaped her journey across PR, entertainment, digital media, and fragrance innovation.Highlights from the conversation include:✨ How early PR and entertainment roles built a powerful foundation✨ Why BeautifulStranger.tv put Abby at the forefront of digital beauty content✨ The risks and rewards of pioneering a new fragrance category with Scentinvent✨ The role of mentorship, community, and storytelling in building enduring brandsPacked with insights and stories, this episode offers a candid look at what it truly takes to innovate, reinvent, and lead in beauty and beyond.Minutes With Mike is a PIMS produced podcast.

  30. 29

    From “Accidental PR Man” to PRSA-NY President: Ken Kerrigan on Purpose, Storytelling & the Future of PR

    In this episode of Minutes with Mike, Mike sits down with Ken Kerrigan, current president of PRSA-NY, to unpack an unlikely path into public relations. What started as a pre-law student’s rejection letter and a late-night job counting bonds turned into a lifelong career in communications — a journey Ken now calls “accidental.”Ken reflects on internships that began with scissors and glue in a corporate clip room, the timeless power of story over statistics, and why AP Style still matters in an age of AI and instant analytics. He explains how Aristotle’s rhetorical triangle still guides persuasion today, why micro-influencers mirror Bernays’ “Torches of Freedom” campaign, and how understanding the language of business is essential for PR’s next generation.Ken also shares what he’s building at PRSA-NY — from sold-out media nights to tackling burnout in the industry — and offers candid advice for students, professionals, and anyone navigating the ever-evolving communications world. This conversation is both a look back at PR’s roots and a forward-facing playbook for where it’s headed next.Minutes With Mike is a PIMS produced podcast.

  31. 28

    Chemist to Creator: Teja Urankar on Building a Brand with Purpose and Passion

    In this episode of Minutes with Mike, Mike sits down with Teja Urankar, the founder, CEO, founder, & product developer behind Butter Be Kind to unpack how a lifelong struggle with eczema, coupled with her grandparents’ herbal remedies, drove her to study biotechnology and create products that are effective and gentle.Taya’s entrepreneurial journey is a powerful story of purpose over profit. She shares her decision to leave a career in pharmaceuticals during the pandemic to launch her company, learning the ropes of business from scratch and mentorship. She details the challenges of entering the U.S. market, the pivotal role of social media in her growth, and the slow but sure success of in-person pop-up shops. This conversation is a must-listen for anyone seeking to understand the power of a mission-driven brand, the value of authenticity in marketing, and the importance of a strong support network for founders.Minutes With Mike Is A PIMS Produced Podcast.

  32. 27

    Scaling Smart: Leslie Ann Hall On The Power of Focus, Culture, and Creator-Led Growth

    In this episode of Minutes with Mike, Mike sits down with Leslie Ann Hall, founder of Iced Media and Co-founder of Haut Drops, to unpack the evolution of social selling, the rise of TikTok Shop, and how performance media is reshaping beauty marketing. Leslie shares her path from Capitol Hill to digital strategy, what it takes to lead with purpose, and how focusing on what you’re best at can fuel lasting growth. From AI’s role in campaign optimization to why culture is everything, this one’s packed with insights for marketers, founders, and anyone navigating today’s fast-moving digital landscape.Minutes With Mike Is A PIMS Produced Podcast

  33. 26

    Beyond the Bottle: Erica Cocilova On How Ethique is Flipping Haircare On Its Head

    In this episode of Minutes With Mike, Mike Ryan and PIMS’ President Ayla Anaya sit down with Erica Cocilova, CEO of Ethique, a standout brand in the sustainable haircare space.Erica shares how growing up as the “oldest girl in an Italian family” shaped her team-first mindset, why taking risks even in uncertain times pays off, and how being clear on values helped guide her next move.A few standout points from this conversation:✅ Why no one should trade down on product performance and sustainability must stand up on its own✅ How early direct-to-consumer experience (direct mail included) set Erica up to build strong brands✅ The importance of stepping into challenges, owning more than your job description, and learning every part of the business✅ Leading through a brand sale, building trust with her team, and why every problem has a solution✅ How Erica balances ambitious work with family and why her husband’s decision to stay home was pivotalOne of our most engaging conversations yet, packed with takeaways for any brand leader, marketer, or operator navigating growth and purpose.

  34. 25

    Turning Ideas Into Impact: Jonny Grubin on Entrepreneurship and Leadership

    In this episode of Minutes with Mike, we sit down with Jonny Grubin, founder & CEO of SoPost, one of the most innovative platforms in product sampling today.Jonny shares how his entrepreneurial mindset started at an early age, how a pivot helped shape SoPost’s success, and why landing on objective team values is more important than you think.A few standout points from this conversation:How a childhood curiosity turned into entrepreneurial driveThe importance of adapting your product to the market (the Avon story is a great one)Why “acting like the underdog” even as a market leader keeps you pushing for innovation How empowering your team drives growth and why members of Jonny’s team see him as a “Chief Enablement Officer”Building a strong company culture as you scaleOne of our best conversations yet, loaded with insights for any business leader, marketer, or entrepreneur.Minutes With Mike Is A PIMS Produced Podcast

  35. 24

    Canned Cocktails and Uncanned Truths: Sean Cote on Building Sundial Cocktails

    In this episode of Minutes with Mike, Mike and guest Co-Host Dylan Simonson from the PIMS team were joined by Sean Cote of Sundial Cocktails for an honest conversation about what it really takes to build a beverage brand from scratch. In this awesome discussion we dive into flavor decisions, branding battles, startup logistics, and the rollercoaster of being all-in on a growing read-to-drink (RTD) brand. From warehouse realities to influencer strategies and personal sacrifices, Sean keeps it real—this one’s packed with insight, humor, and a healthy dose of hustle.

  36. 23

    Building a Life That Leads: Heathere Evans on Inner Growth and Outer Impact

    On this special episode of Minutes with Mike, we kick off a new chapter—with co-hosts! Mike is joined by PIMS’ own Samantha Romano for a conversation that’s equal parts powerful and personal with the incredible Heathere Evans.Heathere’s story spans decades of success in PR and corporate communications, but what stands out most is how she transformed a career built on external leadership into a life centered on internal growth. From becoming Woman of the Year to launching Pivot Incorporated and co-authoring Super Habits for Success, Heathere opens up about burnout, reinvention, and the quiet power of habit change.We cover:How a two-minute buffet encounter led to a 20-year friendshipWhy communication begins on the insideThe science behind clutter, energy, and inner peaceThe difference between teaching and coachingHow trauma and transformation shaped her definition of successWhether you’re leading a team, building a brand, or just trying to get through your to-do list with more intention, this one’s worth the listen.Minutes with Mike is a PIMS-produced podcast.

  37. 22

    The Woman Behind the UK’s Top Creator Awards: Alice Audley

    On this episode of Minutes with Mike, Mike Ryan sits down with Alice Audley, founder and CEO of bCreator, to talk about launching one of the most respected award platforms in influencer marketing and what it means to be a champion for the creator economy.We cover:• How a print magazine evolved into a global creator movement• What sets the bCreator Awards apart—and why it matters• The shifting role of platforms like TikTok, Instagram, and Substack• How brands and creators can collaborate with more purpose• The women leading the charge—and why ownership and community are the futureIf you’re in the world of marketing, content, or just trying to build something with impact, this one’s for you.

  38. 21

    From Salon Chair to Software: Dasha Manina’s Startup Story

    On this episode of Minutes with Mike, I sit down with Dasha Manina, founder of Licensify and Beauty A-List, to talk about building smarter solutions in beauty tech and what it really takes to lead with purpose.We cover:How a gap in nail tech licensing sparked a startupThe evolution from consumer tool to brand-facing SaaSThe role of vulnerability, resilience, and blunt feedback in entrepreneurshipWhy strong teams—and even stronger values—drive long-term successIf you’re building a business or just trying to make meaningful change, this episode’s worth a listen.

  39. 20

    Accelerating Change: Brandon Ford on Innovation, Impact, and Community

    On this episode of Minutes with Mike, Mike sits down with Brandon Ford — a man whose career path is as dynamic as it is inspiring. From earning a nursing degree to practicing law, launching a wine-inspired tea company, leading innovation in the beauty industry, and now serving as a County Councilman in Ohio, Brandon brings a rare blend of creativity, compassion, and leadership to every role he takes on.Tune in as they discuss Brandon’s unconventional journey, the lessons learned along the way, and how he’s using his platform to drive meaningful change in both business and public service.

  40. 19

    Physiotherapist to Founder: Octavia Hamilton’s Mission to Transform Women’s Health

    Mike Ryan sits down with Octavia Hamilton, the force behind Xena, to discuss her path from NHS physiotherapist to business leader. Learn how she’s bridging the gap in postpartum care, perimenopause support, and overall wellness for women.-How physiotherapy can change the way you see your body-Balancing family, business, and self-care as a female founder-The impact of movement, mindset, and nutrition on long-term healthA must-listen for anyone looking to take control of their health journey or start a health and wellness brand.

  41. 18

    Flipping the Funnel: Emma Powell on Revolutionizing Client Retention

    In this episode of Minutes with Mike, Mike Ryan sits down with Emma Powell, Founder of R360Growth, to explore how she’s redefining e-commerce retention strategies. Emma shares her journey from working in high-profile agencies to launching R360, where she helps brands maximize customer loyalty and long-term growth.This conversation is packed with insights for anyone looking to build stronger, longer-lasting customer relationships.

  42. 17

    The PR Playbook: Jen Bickerton & Lauren Kahn on Collaboration and Navigating Change

    In this episode of Minutes with Mike, we sit down with the dynamic duo behind Intersection the Agency, Jen Bickerton and Lauren Kahn. With decades of experience in PR, media, and brand storytelling, they share how they built their agency, the challenges of merging their businesses, and how the industry has evolved—from physical press kits to AI-driven strategies.We dive into their partnership, the power of mentorship, and the balancing act of running a successful agency while managing life outside of work. Additionally, we tackle the ever-changing media landscape, the role of data in PR, and why relationship-building is still at the heart of great storytelling.

  43. 16

    Bridging Luxury and Cannabis: Jed Wexler on Innovation, Community, and Challenges

    The latest Minutes with Mike episode is LIVE! In this episode, Mike Ryan sits down with Jed Wexler, CEO of Luxury Meets Cannabis Conference (LMCC), to explore how he’s bridging the worlds of luxury and cannabis with innovation, strategy, and passion. From his beginnings as a fashion editor to creating a globally recognized conference, Jed shares valuable lessons for entrepreneurs, marketers, and business leaders. 🌟Here’s what we covered:🌿 How Jed identified a once-in-a-generation opportunity to unite luxury and cannabis.🏛️ The challenges and rewards of curating meaningful B2B connections in an evolving industry.♻️ The role of sustainability and hemp-based solutions in shaping the future of packaging and products.📈 The importance of data, storytelling, and authenticity in driving impactful events and business strategies.🤝 Why collaboration, community, and transparency are essential for long-term success.Don’t miss this inspiring conversation filled with insights from one of the most forward-thinking leaders in the luxury cannabis space!#LuxuryMeetsCannabis #BusinessInnovation #Sustainability #CommunityBuilding #MinutesWithMikeMinutes With Mike Is A PIMS Produced Podcast

  44. 15

    The Future of Marketing: Lessons from Adam Gam on Data, Creativity, and Tech Trends

    The latest Minutes with Mike episode is LIVE! In this episode Mike Ryan had an inspiring conversation with Adam Gam, CMO of Perfect Corp. From his start at Kenner Toys to leading innovation in the beauty tech space, Adam shares insights that every marketer and business leader can learn from. Here’s what we covered: The evolution of marketing from traditional to digital-first strategies. How AI and AR are transforming personalization and consumer experiences. The role of sustainability in modern marketing and technology. Insights on fostering creativity and innovation in teams.Don’t miss this insightful discussion packed with lessons from one of the top minds in the industry!Minutes With Mike Is A PIMS Produced Podcast

  45. 14

    Driving Success for Indie Beauty Brands Through Fractional Leadership

    On this episode of Minutes with Mike, Mike dives into the fascinating world of brand marketing, leadership, and innovation with Anna Vale, Brand Marketing Leadership Consultant and Fractional CMO. Anna shares her journey from Avon-infused childhood memories to her leadership role in guiding indie beauty brands to success.Anna also offers her perspective on navigating tough conversations, adapting to change, and fostering collaboration between creative founders and growing teams.Tune in to hear how Anna’s approach to leadership and strategy has helped transform brands and the teams behind them.Minutes With Mike Is A PIMS Produced Podcast

  46. 13

    Mastering Innovation, Community, and AI to Drive Marketing Excellence

    In this captivating episode of Minutes with Mike, Mike Ryan sits down with Matt Wurst, a dynamic founder, CMO of Genuin, and consultant whose career bridges marketing innovation and community-building. They delve into Matt’s evolution from his early days as a PR intern for the New York Mets to becoming a trailblazer in social media marketing, technology integration, and brand storytelling.Matt shares his journey of turning curiosity into expertise, highlighting the creation of youth-centric platforms, his role in redefining retail media through AI, and his passion for connecting brands with consumers. The conversation explores Matt’s take on influencer marketing, community engagement, and the balance between technology and human connection in building lasting brand equity.

  47. 12

    Building Brands Through Design Innovation

    In this new episode of Minutes with Mike, Mike Ryan connects with Nick Vaus, founder of Free the Birds, to explore the intersection of creativity and innovation in design. They dive into Nick’s journey from a passionate young designer to the head of his own agency, revealing the personal and professional experiences that shaped Free the Birds’ philosophy of “beautiful thinking.”Nick shares insights into the power of design to tell brand stories, the evolving role of AI in creative work, and the challenges and rewards of sustainability in packaging. He also opens up about the fascinating inspiration behind Free the Birds’ name and his unique approach to nurturing client relationships with a balance of creativity and honesty.

  48. 11

    Crafting Winning Social Strategies

    Tune into this new episode of Minutes With Mike, where Mike Ryan chats with Senior Director, Social at Ogilvy – Josh Rangel. Together they explore balancing paid versus organic social media efforts, how influencer marketing has evolved over the years, and key advice for aspiring PR professionals.Josh also shares personal insights from his journey, including a peak into how he creates his witty and impactful LinkedIn posts that have became audience favorites.

  49. 10

    The Power of Community and Strategy in Influencer Marketing Success

    Exciting firsts on Minutes with Mike! We’re breaking new ground with our first live, face-to-face interview at Moxie Times Square, and we couldn’t be more thrilled to have the incredible Conor Begley, Chief Strategy Officer at CreatorIQ, as our guest and his journey is nothing short of inspiring. We dive deep into his story, insights on influencer marketing, and some unforgettable moments—like doing manual labor to make payroll and preparing a powerhouse company for acquisition. Trust us, you won’t want to miss this one! Watch the full episode now to get an insider’s perspective on the future of our industry and how persistence pays off.

  50. 9

    How Modernization & Presentation Can Impact Brand Perception

    In this episode of “Minutes with Mike”, we are thrilled to sit down with Louanne Roark, the Executive Director at Look Good Feel Better Foundation. With a career spanning leadership roles in healthcare and nonprofits, Louanne has dedicated herself to empowering individuals and enhancing lives through beauty and self-care. We discuss her journey, the impact of Look Good Feel Better, how they’ve modernized their process, and the critical role that beauty and self-esteem play in cancer treatment recovery.

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ABOUT THIS SHOW

For over thirty-five years, PIMS has had the opportunity to deliver PR and marketing support to businesses, both large and small, offering customized fulfillment and distribution that delivers measurable impact on their brand Perception boosts positive affinity and fuels their brand performance. Throughout this show, we'll sit down with some of the world's top marketing and business thought leaders to learn more about their success, how they got there, how marketing helped them achieve their goals, what strategies they used to get their brands on top, and what inspires them. Please join us on this journey as we learn from those who are changing the way we think about business.

HOSTED BY

PIMS Inc.

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