EPISODE · May 26, 2022 · 39 MIN
A New Position in an Existing Category, with Rowan Tonkin
from B2B Growth · host Sweet Fish
In this episode, Benji talks to Rowan Tonkin, CMO at Planful.Over the past 3 years at Planful, Rowan has focused much of his effort on defining their category in a saturated and mature market. Clearly, you can't just go off and create a new category without a ton of planning and intentionality. Today Rowan shares some of the difficulties they faced and the lessons learned throughout this process.
What this episode covers
In this episode, Benji talks to Rowan Tonkin, CMO at Planful.Over the past 3 years at Planful, Rowan has focused much of his effort on defining their category in a saturated and mature market. Clearly, you can't just go off and create a new category without a ton of planning and intentionality. Today Rowan shares some of the difficulties they faced and the lessons learned throughout this process.
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A New Position in an Existing Category, with Rowan Tonkin
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