A New Product Growth for Model Consumer Durables (Bass 1969) - Weekend Classics

English Podcast Start at 00:00:00Bengali Podcast Start at 00:28:19Hindi Podcast Start at 00:49:25ReferenceFrank M. Bass, (1969) A New Product Growth for Model Consumer Durables. Management Science 15(5):215-227. https://doi.org/10.1287/mnsc.15.5.215Author Wiki: https://en.wikipedia.org/wiki/Frank_BassYoutube channel link https://www.youtube.com/@weekendresearcherConnect on linkedinhttps://www.linkedin.com/in/mayukhpsm/🎙️✨ Welcome back to Revise and Resubmit — your weekend escape into the brilliant, bizarre, and breathtaking world of academic ideas!🔥 Today’s episode is Weekend Classics, where we time-travel to 1969 — bell-bottoms, moon landings, and a model that would forever change how marketers, economists, and innovators understand product adoption.📈 From Management Science, we bring you Frank M. Bass’s legendary piece, “A New Product Growth for Model Consumer Durables.”This is where the Bass Model was born — that elegant curve mapping the dance between innovation and imitation, predicting how a product climbs, peaks, and fades in the hands of eager consumers.🛋️ Color TVs, microwaves, smartphones — Bass's insight still hums quietly behind every launch curve. But here’s the real kick: what if innovation itself could be forecasted just like weather? What happens when human curiosity becomes a mathematical rhythm?💭 So, is the future of every great idea already hiding in the curve of yesterday’s data?🙏 Big thanks to Frank M. Bass for his timeless contribution.🎧 Don’t forget to hit subscribe to Revise and Resubmit on Spotify, find us on our YouTube channel Weekend Researcher, and tune in across Amazon Prime and Apple Podcast. 📚💡