A New Type of Footwear For The “Everyday Elite” with Mason Hamlett, CEO of Woobies Inc.

from Dog Whistle Branding · host IRONBOUND Media, IRON Mike Steadman

You know how much I love to geek out on Category Design, and most of the time, I find myself focusing on creating new types of markets, not new kinds of humans. Which is why on today’s show, I’m excited to chop it up with Mason Hamlett, CEO of Woobies Inc, a veteran-owned shoe company serving the protectorate class, you know, the kind of guys and gals that fly below the radar, work for three letter government agencies, the military, and first responder community. Mason and the Woobies team refer to them as the Freedom Loving Protectors or more commonly the “Everyday Elite.”Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.comOrder my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kgCheckout April’s book here: https://amzn.to/3x4sJd4

Episode metadata supplied by the publisher feed · Published May 24, 2023

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A New Type of Footwear For The “Everyday Elite” with Mason Hamlett, CEO of Woobies Inc.

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