PODCAST · business
The MadMen Pod
by The MadMen Pod
Welcome to MadMen, the podcast where we dive headfirst into the wild world of up-and-coming brands that are shaking things up! We celebrate the rebels, the disruptors, and fearless innovators who are flipping the script and rewriting the rules of branding. We’re gonna separate the studs from the duds, the winners from the losers, and give you the inside scoop on what makes these brands tick.
Episodes
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EPS 59:The Overrated Buzzword: Authenticity in Marketing
Summary In this conversation, Sameer and Adeel discuss two provocative topics: the concept of authenticity in marketing and the shift from managerial mode to founder mode CEOs. They challenge the idea of authenticity in marketing, arguing that it is overrated and often used as a buzzword without...
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EPS 58 - Growth Hacking & Creative Revenue Generation with Jeff Mack
Check out Jeff Mack on LinkedIn: https://www.linkedin.com/in/jeffreymack/ Summary In this conversation, Salim Gheewalla and Jeff Mack discuss the importance of creativity in marketing and how it can lead to sales revenue. They emphasize the need for marketers to find their unique selling...
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EPS 57: Making Unsexy jobs sexy (the rebrand) and Companies so big they will FALL
Summary The conversation covers various topics including the appeal of unsexy jobs, the rise and fall of trends, and the potential downfall of companies like Tesla and Netflix. The hosts discuss the need to rebrand and market unsexy jobs to make them more appealing to younger generations. They…
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EPS 56 - Madmen Lab 2.0 | Nike Cars, Apple Designed Homes, Gucci Gaming, Tesla Clothing
Summary In this conversation, the hosts discuss the idea of bridging established brands into new industries based on their brand ethos. They explore the concept of Apple building homes, Nike designing cars, and Gucci entering the gaming industry. Each idea is discussed in detail, including...
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EPS: 55: Google is breaking up, Ad Agency Pricing models suck and Small Business need your help
Summary In this conversation, the hosts discuss various topics including the Olympics, trends in the marketing industry, and the challenges faced by small businesses. They also delve into the different compensation models used by ad agencies and the impact of Chinese manufacturers on the retail...
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EPS 54: Consumer man and where to spend your money!
This week's episodes double clicks on consumerism and introduce new products and or rebound trends that have large opportunities. We talk about: Virality of a nose job Powerpoint parties! Amazon turns into Temu Starbucks gets into the energy drink business Plaud Note AI
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EPS 53 - Baby Boomers: Wealth & Influncers
Episode 53 ROS Baby Boomers: The Lost Generation We talk so much about TikTok, Gen Z, young audiences, cool hip trends. This week, we are going to flip the script a bit and talk about Baby Boomers, the lost generation. They don’t always get the love we give, and we tend to only spray ad champagne...
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EPS 52 - Kamal Harris Marketing, Olympics Marketing Winners & Losers and Mystery Money machines
Summary In this conversation, Salim and Sameer discuss various topics including Kamala Harris's marketing campaign, brands' involvement in the Olympics, Southwest Airlines' seating policy change, and Google's decision to backtrack on removing third-party cookies. They highlight the success of...
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EPS 51 - Future of Creators Ft Emily Pickett
Summary Emily, a small-town mom from Tennessee, has amassed over 500,000 followers on TikTok by being authentic and relatable. Despite her growing platform, she has chosen to maintain her day job for stability. She has had some of her content reposted by big platforms like ESPN and Barstool, but...
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EPS 50 - Hit or Miss - We got half of them wrong
Summary In this conversation, the hosts address the recent events and discuss the marketing and branding implications. They also reflect on their 50th episode and share their favorite memories. They then review their past predictions and discuss the success of Meta's Threads, the growth of…
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EPS 49 - Marketing Presidential Candidates
Summary In this episode, Salim and Adeel discuss various marketing campaigns and trends. They start by talking about Gymshark's 'We Do Gym' campaign, which resonates with serious fitness enthusiasts. They then discuss Patrick Mahomes' partnership with Coors Light and the creative marketing...
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Eps 48 - Marketing Hot Takes! - Brand Loyality is BS, Limited Drops are a SCAM!
In this conversation, the hosts discuss various hot takes on different topics, including age limits for political office, the myth of brand loyalty, the manipulation of limited drops, the decline of celebrity influence, and the rise of employee-generated content. They explore the changing…
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EPS 47 Latest News & Trends-- Influencers are Broke, Golden Goose Cancels IPO, Apple Intelligence
Adeel and Salim do some quick hits to discuss the following: Golden Goose Cancels IPO Influencers are Broke Apple Intelligence TikTok AI Avatar Influencers United Airlines' New Advertising Strategy Gen Z Choosing Collectables over Traditional Portfolios for Investments
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EPS 46 - Mad Men Lab - Blockbuster | Kodak | Banana Republic
Summary In this conversation, the hosts discuss the revival of three brands: Banana Republic, Blockbuster, and Kodak. They analyze the past successes and failures of each brand and propose strategies to bring them back to relevance. For Banana Republic, they suggest reigniting the explorer spirit...
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EPS45: Products Rebranding to make it easier for Consumers
SummaryIn this conversation, the hosts discuss various topics including recent news, product market fit, and the rebranding of companies. They explore how certain foods got their names, such as coconuts and mahi-mahi, and how marketers played a role in renaming them. They also discuss the...
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EPS 44 - AI Copyright, Stolp X Marie, All eyes on Rafah goes viral, Walmart doubles down on Pride Month!
Dive into an expansive discussion in this week's episode of Mad Men Podcast, where the panel explores a multitude of pivotal trends shaping the worlds of sports, technology, travel, and marketing. From the excitement of the NBA playoffs to the nuances of AI voice technology, we cover the...
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Eps 43: The Evolution of Influencer Marketing with special guest Varun Jindal
Sameer welcomes special guest Varun Jindal, a seasoned marketer who has seen all sides of social marketing - from community management to brand partnerships - formerly at Dentsu, PepsiCo and TikTok. Varun and Sameer dive in on how far influencer marketing has come, and share some predictions of…
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EPS 42: Social Pressure Rebrands | Boy Scouts, Eskimo Pie, Aunt Jemima
This week on the podcast, we delve into "Rebrands Due to Social Pressures," highlighting significant changes organizations have made in response to evolving societal values. The episode focuses on the recent rebrand of Boy Scouts to Scouting America, aiming for greater inclusivity. We discuss…
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EPS 41: Marketing trends & refreshes: bumble, Umax App, not beer, liquid IV
Navigating New Horizons: Brand Movements and Refreshes In this week's episode, we explore the dynamic shifts in the marketing landscape and the rejuvenation of brand identities. Our discussions are segmented into three insightful parts: Segment 1 - Brands on the Move: Dive into what's currently...
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Ep 40: crafting your own lane | Airbnb, Tesla, lululemon
Pioneers of Innovation: Crafting Markets from Scratch In this compelling episode dive into the fascinating world of 'Category Creation.' Join our hosts as they unravel stories of brands that didn't just enter the market—they created it! From Lululemon's yoga pants revolutionizing fitness wear to...
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Eps 39 - Earth Day, Sustainability in brands, Social Impact and Greenwashing
Rooted in Green: Unpacking Sustainability in Marketing In this Earth Day special, we delve deep into how brands are integrating sustainability into their DNA and the broader implications beyond environmental stewardship. Join Sameer, Adeel, and Salim as they explore compelling examples of…
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Eps 38: Google to buy Hubspot, Trump social tanks, Frida Uncensored collab with P* and Ai in Marketing
In this week’s episode of we delve into the latest headlines that are shaping the business and tech landscapes. From Google’s strategic acquisition of HubSpot to the economic impact of the recent eclipse, we cover the biggest stories in "What’s Trending." We analyze the fallout from Trump…
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Eps37: Brand Battlegrounds: Art of rivalry in marketing
In this episode titled "Brand Battlegrounds: The Art of Rivalry in Marketing," we take a thrilling dive into the world of iconic brand rivalries that have captivated consumers and shaped the marketing landscape. Opening with Sameer taking his shot at the run of show, we embark on a journey…
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Eps 36 - The Comeback Episode: Corona, Dominos, Tylenol, Tiger Woods, Balenciga
We are calling this Adeel's Comeback Episode. This week, we dive into stories of companies with incidents either in their control or out of their control that genuinely impacted their company, including which ones came out on top and which didn't—a lesson on crisis management. Segment 1 -...
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Eps #35: Starbucks outs CMO, Women’s sports on the rise, Branding vs Demand Gen
Season 2 is here and this week Salim’s takeover the episode with 3 segments. What’s trending Predicting the winners Market insights In What’s Trending segment we talk about micro trends like Trader Joe’s mini tote bags, Stanley Cups; we discuss the rise in women’s soccer and the market potential...
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Episode #34: Beats on the pitch with MLS. Valentine's Day Quick-Hits. Social Media is the enemy of mental health.
Apple goes all in with MLS, making Beats the official audio partner of the MLS. Quick-hit recaps of cool Valentine's Day campaigns. Mental health issues are on the rise, and the target is social media.
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Episode #33: Super Bowl winners & losers. Disney gets back in the metaverse with Epic Games. Live Sports is turning back into cable.
The MadMen recap an eventful Super Bowl with takes on the best and worst ads, and why Super Bowl ads are always worth it. Disney invests in Epic Games to get Mickey & Friends on Fortnite. Live Sports channels are consolidating into a single platform... just like cable?
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Ep. #32 The Guys React to Super Bowl Ads
Summary In this episode, Salim and Adeel review and react to several Super Bowl ads. They discuss the strategies and messages behind each ad, as well as the star-studded cast and the impact of the ads on the brands. The ads they cover include E-Trade, Doritos, Uber Eats, BMW, Bud Light, Michelob...
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Ep. #31 An Interview with Shez Mehra, VP of Growth at SongTradr
Summary In this episode, Salim Gheewalla interviews Shez Mehra, a creative entrepreneur in the field of sound and music marketing. They discuss the importance of sound in marketing and branding, and how it can create a powerful emotional connection with consumers. Shez shares examples of…
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Ep. #30 Tiger Woods and Taylor Made for each other? Malls are Back! Why TikTok doesn't hit anymore
Summary The conversation covers various topics including social media influence, Tiger Woods' new brand, the future of malls, the streaming wars, TikTok Shop, the rise of Peacock and YouTube TV, content creation, and AI-generated websites. Takeaways Social media has a significant influence on...
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Ep. #29 WebMD's Return to Office Video, That Calvin Klein ad, and Ikea plays in the big leagues
Summary This conversation covers a range of topics including the importance of in-office work, challenges with internal communication, the impact of viral videos on personal brand, advertising strategies of Calvin Klein and IKEA, screen time management with Opal, and the future of Carta as a…
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Ep. #28 The Collaboration Episode: Stanley Does it Again, Nike and Dove try to fix Body Image Issues, and Peloton Classes on TikTok
Summary The conversation covers various collaborations, including Stanley Cups, Peloton's partnership with TikTok, and Nike's collaboration with Dove. The hosts discuss whether these collaborations are duds or studs. They also highlight Lil Nas X and Gardyn as brands to watch. Takeaways...
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Ep. #27 How to Convince Anyone to do Anything: the 3 Pillars of Rhetoric
Adeel goes into the three pillars of rhetoric: logos, pathos, and ethos.
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Ep. #26. Southwest’s Obesity Policy, IRL Brought to you by Hinge, Impossible Meat, and Motaz Azaiza
In this week's episode, we dive into the latest headlines making waves across the globe. Southwest Airlines recently gained attention for a decades-old policy benefiting plus-size travelers, leveraging the moment to nudge other airlines towards inclusivity. Meanwhile, dating app Hinge is making...
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Episode #25: Musk vs. Iger & everyone else. Bath & Body Works stunt in NYC. Mark Cuban and Mustang City, TX. KitKat Iftar Bar. Farfetch is deep in debt.
Elon Musk goes after Disney CEO Bob Iger and the entire advertising world. Bath & Body Works drops a 10-foot tall candle in New York City to get you to slow down, reset and "Come Back to Your Senses." Mark Cuban cashes out of the Mavs and Shark Tank, and we have a theory as to what's next for…
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Episode #24: Black Friday Recap. Yowza, the new social network. Fashion goes Anti-Consumerism. goPuff launches Apple deals. Queen of Sparkles X Coke. Kohl’s on thin ice. Google News Network?
Coming off Black Friday, the MadMen debate some of the dumbest and coolest brand stunts of the weekend. Cards Against Humanity launches Yowza, a new social network where you can only do one thing. Mud Jeans and other fashion brands play in to anti-consumerism during Black Friday weekend. goPuff...
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Episode #23: What is going on over at OpenAI? Stanley, the good samaritan. Hyundai wins the Buy Box on Amazon.com. Colostrum, the new wonder drug? Balenciaga’s towel skirt. Elon’s Grok x AI.
OpenIA fires Sam Altman, and the MadMen just can't keep up with the latest development of this dramatic storyline. Stanley can literally survive in a fire, and the CEO is a hero. Amazon will start selling Hyundai cars on Amazon.com. Adeel is watching ARMRA, a colostrum brand claiming to be the…
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Episode #22: A Chat with Nicole Portwood, CMO of Salad and Go
A couple months ago Adeel shouted out Salad and Go as his next brand to watch. He is a fan of the rapidly growing Fast Food restaurant. Lo and behold Salad and Go reached out to Adeel to share their story, and fitting to the theme of the show, Adeel sits down with the CMO, Nicole Portwood, to...
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Episode #21: Amazon and Meta join forces. Kraft Real Mayo is making ”Moist” the Word of the Year. SiriusXM is rebuilding. Can AI Pin replace the phone? Govee makes smart lights a social network.
Meta partnering with Amazon is a win-win-win situation. Brands can sell more. Meta gets the data. And users get a seamless shopping experience. Can Kraft Real Mayo make "moist" the Webster Word of the Year? Sirius XM is rebuilding and rebranding, becoming a winning audio company. But can it beat...
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Episode #20: Walmart is making ”fetch” happen. Grocery delivery... by TikTok? Yeti is Mapping the Gaps of Google Street View. The Dude Perfect Network. CGI is everywhere. WeWork is crashing again.
Walmart launches its Black Friday ad with iconic characters from Mean Girls, all grown up. TikTok Shop is exploring grocery delivery, but are they underestimating how complex that is? Yeti gets ambassadors to map their favorite hikes and upload them to Google Street View. Dude Perfect gets its…
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Episode #19: Shama Hyder, Founder & CEO of Zen Media, joins the pod to talk about bad PR moves by Carta’s CEO, Chick-Fil-A is testing hamburgers, and the new Beats ad with LeBron James’ family.
Shama Hyder, a LinkedIn Top Voice and "Zen Master of Marketing" joins the discussion this week. Carta's CEO writes an open letter making the media the bad guy, and it backfires. Chick-Fil-A is testing hamburgers at a single location, and people will probably love it because Chick-Fil-A can do...
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Episode #18: Fruit Gushers are growing up. Skims launches its menswear line with superstar athletes. When theft becomes content. Asics says you chase a feeling, not a number when you work out.
General Mills rebrands its famous fruit snack brands - Fruit Gushers, Fruit Rollup and Fruit by the Foot. Skims gets in to menswear with superstar athletes as the face of the lineup. French running shoe store encourages people to steal their shoes from their store. Asics finds a deep insight…
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Episode #17: How brands respond in times of crisis. Apple wants F1 streaming rights. Netflix is opening a house. How to go viral? Multiple profiles. Ja’Marr Chase is always open like 7-Eleven.
Coming off the latest developments in the unrest in Israel, Adeel and Sameer discuss how brands tend to respond during times of crisis, carefully treading the sensitivities of real issues without offending consumers. Apple is pitching $2 billion a year for exclusive streaming rights for F1.…
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Episode #16: Captain Morgan Spiced Gold 0%. Loki X McDonald’s. Michelin Keys, still from Michelin Tires. Poppi is taking on Coke and Pepsi. Songtradr buys Bandcamp.
Captain Morgan gets in to the alcohol-free game. McDonald's in Loki is a masterclass on product placement. Michelin gives out stars for restaurants, and now keys for hotels. Poppi is doing things Coke and Pepsi can't even do. Songtradr is a beast in B2B, and make a play to buy Bandcamp to get in…
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Episode #15: Monopoly embraces the villains. The Golden Bachelor can change societal norms. Taylor Swift inspires a new sauce. Salad and Go to Grow. OpenAI will compete with Apple.
Welcome to the MadMen Pod, where we dissect the latest marketing and branding trends! In this episode, we dive headfirst into some intriguing developments across various industries. Join us as we ponder the merits of bold marketing moves and the potential impact they might have. Are they duds or...
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Episode #14: Airbnb goes on the attack. Google blames Apple for the green texts. FYRE FEST 2. Threads finding a purpose? Cisco makes a bet on security. Taylor Swift puts Travis Kelce on the map.
While local governments crack down on short term rentals, Airbnb launches a new campaign highlighting what hotels don't offer. Google points the finger at Apple for using pager-era texting technology. Fyre Fest is back for sequel - but is it going to be for real this time? The #RomanEmpire trend...
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Episode #13: McDonald’s is ditching soda fountains. The Coach Prime Effect. Tom Brady X Delta Airlines. Champion - it’s a verb. The Cavier Company is making bougie accessible.
McDonald's is putting an end to self-serve fountain drinks. Coach Prime is a walking, talking, promotion machine. Tom Brady joins Delta Airlines as a strategic advisor. Champion redefines itself as a verb, not a noun. The Cavier Company brings a delicacy to your doorstep.
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Kelly Helfman: Fashion Branding, Celebrity-Backed Brands, Weird Brand Collabs, and Doing Things the Right Way
Episode 12 Kelly Helfman (instagram.com/kellyhelfman), the President of the Fashion Division of Informa Markets, the parent company of Magic, Coterie, and Project sits down with Adeel (instagram.com/adeelmitha) to discuss fashion branding for consumers and wholesale. She talks Magic Trade Show,...
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The Lost Episode: Custom Funko Pops. Milk Gets Real about Dupe Milk. A Pepsi Diner. Pumpkin Spice and Everything Nice. NFL embraces the ”script.” and TikTok Bans External Links.
Make your own Funko Pop figure. Milk goes on the offense against alternative dairy milk. Pepsi celebrates its 125th anniversary with the launch of a diner that makes you feel nostalgic. Pumpkin Spice season is back and bigger than ever. TikTok bans links to external sites do double-down on its…
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Episode #11: ”Ditch the Vape” is the next-gen Truth ad. Bud Light bounces back with football. Haagen-Dazs goes for luxury scoop shops. JCPenney’s $1 billion investment. EV is all over the place.
"Ditch the Vape" focuses on opportunity cost instead of health costs. Bud Light is trying to put the drama behind them and come out strong for football. Haagen-Dazs redesigns its storefront to make it a date night destination. JCPenney is trying to make a comeback (again) with a $1 billion...
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ABOUT THIS SHOW
Welcome to MadMen, the podcast where we dive headfirst into the wild world of up-and-coming brands that are shaking things up! We celebrate the rebels, the disruptors, and fearless innovators who are flipping the script and rewriting the rules of branding. We’re gonna separate the studs from the duds, the winners from the losers, and give you the inside scoop on what makes these brands tick.
HOSTED BY
The MadMen Pod
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