EPISODE · Jun 22, 2026 · 45 MIN
A new way to live | Women’s wealth, community & longevity | Hanne Nuutinen
from Bee Formless™ Flow Driven CEO
In this episode of the Bee Formless™ Flow Driven CEO Podcast, I connected with Hanne Nuutinen, Co-Founder & CEO of La Joie Homebase®, to explore life, leadership, entrepreneurship, women’s wealth, longevity, community and what it means to consciously create the next chapter of life.Through Hanne’s work with La Joie Homebase®, we explored connected living, purpose, freedom, curiosity, flow and a question many women are beginning to ask themselves: what if ageing was not about slowing down, but about creating a more connected and meaningful way of living?What began as a shared vision between two women from different generations eventually evolved into something much larger. Through conversations with more than one thousand women around the world, similar themes continued to emerge around belonging, purpose, connection, reinvention and the desire to build lives that feel aligned with who we are becoming rather than who we have been.I totally concurred with Hanne’s observation that many women, including myself are not actually looking to slow down. They are looking for more life, more connection, more purpose and more joy, whilst still maintaining their independence and freedom to choose how they live. Ageing is not a problem to solve, it can become an opportunity to consciously redesign life around what matters most now.Hanne shared how women across different countries, cultures and life stages often believed they were the only ones longing for something different. Women who had built careers, raised families, navigated loss, experienced major life transitions and yet still felt there was another chapter waiting to be written.The Shape Shift in MotionAt the heart of this conversation was a shift from viewing ageing as a period of slowing down towards seeing it as an opportunity for reinvention, connection, contribution and purposeful living.This is how that shift unfolded through the Bee Formless™ methodology:LEARN (LETTING GO)✨ The belief that purpose has an expiry date✨ The assumption that ageing means becoming less relevant✨ The idea that independence and community cannot coexistUNLEARN (CREATE, REIMAGINE & RESHAPE)✨ Reimagine what the next chapter of life could look like✨ Create environments that support connection without sacrificing freedom✨ Reshape ageing around contribution, curiosity and possibilityRELEARN (TEST & IMPLEMENT)✨ Build a life that reflects who you are now✨ Prioritise belonging, purpose and meaningful relationships✨ Stay curious, engaged and open to new experiencesACTIVE RECOVERY (REFLECT & RESET)✨ What would your next chapter look like if you designed it intentionally?✨ Where are you holding onto a version of yourself that no longer fits?✨ How might more connection, joy and community change your experience of life?🔗 https://www.linkedin.com/in/hanne-nuutinen🌐 https://lajoiehomebase.com💭 What becomes possible when we stop asking how to grow old and start asking how to stay fully alive?If something is shifting in your business, leadership, growth journey, start with a Strategic Shape Shift Diagnostic:https://calendly.com/beeformless/strategicshapeshiftdiagnostic#beeformless #flowdrivenceo #womenswealth #longevitym#connectedliving #entrepreneurship #reinvention #purpose #belonging #activeageing #womeninbusiness #flow
What this episode covers
In this episode of the Bee Formless™ Flow Driven CEO Podcast, I connected with Hanne Nuutinen, Co-Founder & CEO of La Joie Homebase®, to explore life, leadership, entrepreneurship, women’s wealth, longevity, community and what it means to consciously create the next chapter of life.Through Hanne’s work with La Joie Homebase®, we explored connected living, purpose, freedom, curiosity, flow and a question many women are beginning to ask themselves: what if ageing was not about slowing down, but about creating a more connected and meaningful way of living?What began as a shared vision between two women from different generations eventually evolved into something much larger. Through conversations with more than one thousand women around the world, similar themes continued to emerge around belonging, purpose, connection, reinvention and the desire to build lives that feel aligned with who we are becoming rather than who we have been.I totally concurred with Hanne’s observation that many women, including myself are not actually looking to slow down. They are looking for more life, more connection, more purpose and more joy, whilst still maintaining their independence and freedom to choose how they live. Ageing is not a problem to solve, it can become an opportunity to consciously redesign life around what matters most now.Hanne shared how women across different countries, cultures and life stages often believed they were the only ones longing for something different. Women who had built careers, raised families, navigated loss, experienced major life transitions and yet still felt there was another chapter waiting to be written.The Shape Shift in MotionAt the heart of this conversation was a shift from viewing ageing as a period of slowing down towards seeing it as an opportunity for reinvention, connection, contribution and purposeful living.This is how that shift unfolded through the Bee Formless™ methodology:LEARN (LETTING GO)✨ The belief that purpose has an expiry date✨ The assumption that ageing means becoming less relevant✨ The idea that independence and community cannot coexistUNLEARN (CREATE, REIMAGINE & RESHAPE)✨ Reimagine what the next chapter of life could look like✨ Create environments that support connection without sacrificing freedom✨ Reshape ageing around contribution, curiosity and possibilityRELEARN (TEST & IMPLEMENT)✨ Build a life that reflects who you are now✨ Prioritise belonging, purpose and meaningful relationships✨ Stay curious, engaged and open to new experiencesACTIVE RECOVERY (REFLECT & RESET)✨ What would your next chapter look like if you designed it intentionally?✨ Where are you holding onto a version of yourself that no longer fits?✨ How might more connection, joy and community change your experience of life?🔗 https://www.linkedin.com/in/hanne-nuutinen🌐 https://lajoiehomebase.com💭 What becomes possible when we stop asking how to grow old and start asking how to stay fully alive?If something is shifting in your business, leadership, growth journey, start with a Strategic Shape Shift Diagnostic:https://calendly.com/beeformless/strategicshapeshiftdiagnostic#beeformless #flowdrivenceo #womenswealth #longevitym#connectedliving #entrepreneurship #reinvention #purpose #belonging #activeageing #womeninbusiness #flow
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A new way to live | Women’s wealth, community & longevity | Hanne Nuutinen
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