A personal guide to success: as a Salon, School, Cosmetics & Skincare entrepeneur.

While I received my Masters in Business Administration in 2008 & worked in Finance at Disney; I took a leap of faith and decided to make 'makeup' my career. I worked out of my parents garage for 10 years before I decided it was time to open my own studio/school. In 2013, I launched Lilit's Makeup Studio which I outgrew in 3 years and expanded into a 3000 sq ft location in the heart of Sherman Oaks. During this time, I launched my makeup line, Elcie Cosmetics, where I created classic essential products, anyone can use. I won a Cosmopolitan Award the same year I launched for Foundation of the Year. In 2022 I expanded into skincare and launched Elcientials. All these businesses have made 7 figure numbers in their respective fields and I have learned a lot on the way. Sharing my story, experience, advise and guidance. I hope you take away at least 1 thing that will help you excel in your life or career.