Figure It Out

This week, I'm joined by Marian Sarkisian, the creator behind Cakes by Marian. What started as making birthday and wedding cakes evolved into a viral sensation, with hyper-realistic cake creations that have captivated millions across TikTok, YouTube, and social media. Today, she has built an audience of over a million subscribers on YouTube and hundreds of thousands of followers across platforms. Marian shares her journey from discovering her passion for baking to becoming one of the internet's most recognizable cake artists. We talk about entrepreneurship, taking risks, growing a personal brand, navigating social media success, and the shifts it takes to turn a creative hobby into a thriving career.

Behind every unforgettable restaurant is a vision and someone who knows how to bring it to life. Meet Carnie Armenian, Design Director at Kelly Architects. In this episode, we explore the art and strategy behind designing some of the most beautiful upscale restaurants and hospitality spaces. From creating environments that elevate the guest experience to balancing aesthetics, functionality, and brand identity, Carnie shares what it really takes to transform an idea into a destination. As a young Armenian woman in architecture, Carnie has helped bring to life renowned projects including Gravitas, TATEL, Gucci, Bacio di Latte, and many more. She also shares how Kelly Architects has distinguished itself through a boutique, hands-on approach, where relationships, trust, and referrals have become the firm's most powerful form of marketing. Whether you're passionate about design, hospitality, entrepreneurship, or building a luxury brand, this conversation offers a fascinating look inside the world of architecture—and the people shaping the spaces we love most.

On this episode, I sit down with Aren Bazerkanian, founder and creative director of Havid Nagan — an independent luxury watch brand redefining modern watchmaking through timeless craftsmanship and bold design. From working in real estate to immersing himself in the world of high-end watchmaking, Aren took an unconventional path to building his own Swiss watch company from the ground up.We talk about what it really takes to create a luxury brand without investors, the pressure of building something rooted in legacy and artistry, and how his Armenian heritage, obsession with watchmaking history, and belief in independent craftsmanship shaped Havid Nagan into one of the most talked-about emerging names in the watch world. This episode is about vision, conviction, and choosing to build something lasting — even when the odds say otherwise.

Meet Ani Abrahamyan — an Armenian woman, mother, and member of the U.S. Air Force who chose a path far outside of traditional cultural expectations. In a community where women are often encouraged to follow more conventional roles, Ani carved her own lane through service, discipline, and determination — balancing military life, motherhood, and her Armenian identity with strength and pride.On this episode of Figure It Out with Lilit, we talk about breaking generational norms, navigating judgment, redefining what strength looks like as a woman, and the courage it takes to choose a life that’s true to yourself.

This week, I sit down with Vatche & Andy, founders of MuscleLab, to talk about how two completely different skill sets — kinesiology and marketing — came together to build one of LA’s fastest-growing wellness brands. What started in 2020 with uncertainty, slow days, and struggling to find clients turned into a blessing in disguise, when word-of-mouth from celebrity clients helped put Muscle Lab on the map.Now with three successful businesses and more on the way, their story is a reminder that growth comes from staying focused on the bigger picture, believing in your vision, and never giving up on the mission to help people.

Nadine and Paul of Tacori have stepped in to help grow their family business into the household name it is today. With their father still closely involved, they’ve brought a fresh, modern perspective to the brand—evolving it while staying true to its foundation in craftsmanship and quality. They introduced their now-iconic crescent design, a signature detail that set Tacori apart and helped define the “modern vintage” aesthetic they’re known for. While Tacori creates a wide range of custom jewelry, it’s this distinct style that made the brand instantly recognizable. Through hard work, strong family partnership, and a forward-thinking mindset, Nadine and Paul have expanded Tacori into one of the top names in the industry—working with clients around the world, featured on shows like The Bachelor, and worn by leading celebrities. In this episode, they share the lessons, mindset, and decisions that helped shape Tacori’s success—and what it really takes to grow a legacy brand.

Meet Zaven & Van — the visionaries behind Zartonk Media, a platform built with purpose, pride, and a deep sense of responsibility to the Armenian community worldwide. What started as a desire to tell our stories differently turned into a movement: one that bridges the gap between Armenia and Armenians across the globe. Breaking away from traditional media, they recognized early on that social media isn’t just a tool—it’s the new language of connection, storytelling, and truth. Through Zartonk, they spotlight Armenian excellence, resilience, and success stories that deserve to be seen and celebrated. Their mission is simple yet powerful: to uplift, to inform, and to unite a global community through content that inspires the next generation to stay connected, proud, and empowered.

Hayk Barseghyan, the force behind Meat Master LA, is a true American success story—an immigrant who, in just nine years in the U.S., has built a standout brand in Los Angeles by redefining the meat industry. Driven by a deep love and passion for his craft, Hayk traveled the world to study meat at the highest level, including being invited to Japan to immerse himself in its renowned meat culture and earn certification. While his culinary expertise laid the foundation, he credits love, passion, energy, and consistency as his true formula for success. By leveraging social media to share his knowledge and fearlessly put himself out there, he’s built a powerful presence that attracts both a loyal audience and high-profile clientele—including names like John Legend. Today, he’s carved out a unique niche as a meat master and continues to expand his brand with intention and impact.

Not every success story starts with stability — some start with survival. In this episode of Figure It Out with Lilit, Isabel Alysa, founder of Dolce Glow, opens up about her upbringing in foster care and how those early experiences shaped the woman and founder she is today. From navigating uncertainty at a young age to building one of the most recognized names in the sunless tanning industry, Isabel shares the resilience, mindset, and self-belief it took to create her own path. We talk about what it really means to start from nothing, how to stay grounded while building a brand, and the moments that test you before they transform you. This episode is a reminder that your past doesn’t define you — it can fuel you. 

On this episode, we dive into what it really means to walk away from something that looks like “the dream”… but doesn’t feel like it. Qveen Herby, formerly known as Karmin), made the bold decision to leave a record deal — a path many spend their entire careers chasing — to rebuild on their own terms. What they realized was this: success without alignment isn’t success at all. Instead of staying comfortable, they chose uncertainty. Instead of following expectations, they chose authenticity. And instead of creating what the industry wanted, they committed to creating what they truly loved. What followed wasn’t instant — it was intentional. Project by project, they built an independent career rooted in creative freedom, self-trust, and evolution. Today, with multiple independent albums behind them and a world tour ahead, they stand as proof that betting on yourself isn’t reckless — it’s necessary. As the industry shifted, they adapted — learning how to leverage social media, understanding the power of direct connection, and evolving with the changing landscape instead of resisting it. This episode isn’t just about music.; it’s about identity, alignment & growth.

What began as a mother’s vision to create the most special teddy bear evolved into Zippy the Bear — thoughtfully designed with a zipper pocket that holds matching pajamas, transforming the nighttime routine into a moment of comfort and ease.Rooted in Amy’s desire to support children through life’s harder moments, and brought to life with Evelyn’s expertise as an occupational therapist, the bear incorporates sensory elements that nurture both emotional comfort and fine motor development.Together, they’ve created ultra-soft, sensory-friendly bamboo pajamas in elevated, breathable designs that keep kids comfortable through the night — a true win for both parents and little ones.Their rapid growth has captured major attention, with Khloé Kardashian’s daughter, True Thompson, becoming the face of the brand — seamlessly placing Zip N Bear at the intersection of modern parenting and culture.We talk about how they turned a heartfelt idea into a fast-growing product-based business, and what it really takes to build something that both parents and children genuinely connect with.This is a conversation about vision, execution, and building a brand with purpose.

After interviewing so many amazing founders, creators and CEO's in Season 2 - I learned 5 things that were common amongst all my guests. If we can take even just 1 lesson and apply it to our lives, careers or business, then we are one step ahead to our goals and dreams. I hope you enjoyed this season and I am looking forward to coming back with more amazing guests next time. Stay tuned. As always, thank you for your love and support on this new endeavor - without you, this would not be alive.

This week, I sit down with Dr. Sam Saleh, world-renowned cosmetic dentist and the expert behind some of the most beautiful smiles in Beverly Hills. We talk about building a global brand, the artistry behind smile design, and what it really takes to succeed at the highest level of your craft. We dive into the mindset, discipline, manifestation and the vision it takes to build a luxury brand and become a leader in your industry. Key ingredient? Passion.

Today’s guest is Manana Arakelyan, an Instagram personality who has built a strong online community through lifestyle content and authentic storytelling. In this episode, we talk about social media, personal & professional growth, and what it really takes to build a platform in today’s digital world. What started as simple posts has grown into a platform where thousands of people follow along with her journey daily. She has worked with some of the biggest brands like Skims, TJ Max, MondaySwimwear, Walmart - just to name a few. Her blueprint? Repeating the Success formula.

Sev Ohanian is an Armenian American immigrant who became one of the most talked about producers in the industry. From home-made humorous films about Armenians to making Oscar history with 16 Academy Award Nominations, including Best Picture. He also won major awards like Sundance Institute Producer of the Year Award and Golden Globe for Best Cinematic and Box Office Achievement for Sinners. From indie beginnings to producing record breaking films, Sev's journey is all about creativity, resilience, passion & great partnerships.

Shushan Darzian was a grade school teacher for 18 years before she decided make Catering her full time career. What started out as a passion for cooking & hosting, turned into a full force production crew hosting weddings & events up to 1000 guests. Shushan leverages her educational background, cultural roots, and creative vision to create memorable experiences for her guests. She is now hired to serve 1000 students, 5 days a week on top of her event catering business. In addition, she has also created her own server ware, Shushan Collection. This is a story about a mother who sacrificed so much to achieve the level of success she has...but I have a feeling, this is only the beginning.

Brothers Greg and Gerr Avetisyan share one clear career goal: success. After exploring a variety of industries, they launched Whata Peach, a smoothie shop that quickly gained momentum. By their second month, the business was already profitable, and by year two, it had generated $1 million in revenue. Today, they operate five thriving locations with ambitious plans to continue expanding.Their formula for success is rooted in simplicity: serving quality food and drinks, fostering genuine connections with customers, spreading kindness, and maintaining unwavering perseverance. Along the way, they’ve collaborated with celebrities like Kristen Bell and have given back by donating 100% of their proceeds to charity.Above all, their greatest asset is not just their business acumen, but the bond they share as brothers.

Katy DeGroot started her career in the beauty space in 2014, creating tutorials on YouTube and quickly made a name for herself in the industry. After almost a decade, she transitioned into the next chapter in her career, clothing: Thirty Years, known for its timeless wardrobe fashion. Katy shares her journey on how she made a successful clothing brand by creating pieces that she felt was missing in the market. Influencer created brands may be common, but continued success in the industry has been a challenge to most. Thirty Years has really set a blueprint in what it takes to make it in the industry.

While I received my Masters in Business Administration in 2008 & worked in Finance at Disney; I took a leap of faith and decided to make 'makeup' my career. I worked out of my parents garage for 10 years before I decided it was time to open my own studio/school. In 2013, I launched Lilit's Makeup Studio which I outgrew in 3 years and expanded into a 3000 sq ft location in the heart of Sherman Oaks. During this time, I launched my makeup line, Elcie Cosmetics, where I created classic essential products, anyone can use. I won a Cosmopolitan Award the same year I launched for Foundation of the Year. In 2022 I expanded into skincare and launched Elcientials. All these businesses have made 7 figure numbers in their respective fields and I have learned a lot on the way. Sharing my story, experience, advise and guidance. I hope you take away at least 1 thing that will help you excel in your life or career.

Scott Laporta has led many multi-million dollar industries from food, to fashion, hospitality and now candy. He took over Sugarfina in 2019 and has taken the brand to the next level, growing distribution across multiple channels. Sugarfina not only has delicious candy but has created a gifting culture with its beautiful packaging and concepts. Scott shares his expertise, what he looks for when partnering & what the key points are in scaling the brand.

Armen Aslanian didn't become a private jet broker overnight - he worked his way up in the industry for over 20 years. What started as a career in fueling airplanes, led him to taking mechanics classes in high school & later getting his license in aviation mechanics. Armen gained his experience in the aerospace industry and worked his way up to VP of Operations. Today, he works at Avjet Global Sales, selling private jets to high profile clients all over the world. Armen's accomplishments are truly one to be admired and an inspiration to reach for the sky!

Kirk Cartozian has shifted more careers than your averageperson; started as a teacher, then a mayor, then realtor and now, a restauranteur and tequila brand owner. Kirk is the epitome of the term “entrepreneur.” He takes us on his journey to success, sharing the opportunities, challenges, risks and achievements. Kirk’s story is a true inspiration for anyone listening who is afraid to take chances and shift careers. Tequila Mandala has quickly become one of the top preferred tequilas and it all stemmed from curiosity. It’s one thing to be smart in business, but another to be a likeable and trusted human being – it speaks volumes, especially in business.  

Anush Movsesian was a beauty junkie with a popular blog called “It’s not about inner beauty” at 19 years old. She took her love of the beauty world and transcended into a career, focusing on injectables and non-surgical procedures. Anush received her Bachelors in Nursing and Registered Nurse license at the age of 28 and began working in plastic surgery in BeverlyHills. While working, she continued her education and received her Masters in Nursing along with her Family Nurse Practitioner license, all while raising 2 little girls. Anush confidently went off on her own and began to build her own clientele. In 2023, Routine by Anush Movsesian was born and became the #1 Medical Spa in LA. With a growing clientele of over 9000 patients and a 350 current patient waitlist, you can book your appointment next year. While her status has gained her some of the top celebrities in the industry as clients; Anush continues to travel all over the world to stay on top of the industries newest innovations to perfect her craft. Her social media presence exudes honesty and transparency – and this has truly paved the way to her deserved success.

Carlito's Gardel is a family owned Argentine Steakhouse established in 1996. When him and his family moved from Argentina, they brought their food & culture with them into the restaurant business in America. Over 20 years in the business now, this quaint restaurant his made a name for itself with a Michelin recommendation & named celeberties along with being booked almost every night! Gerard is the chef and the brains behind the business and his secret is, putting his heart and soul into his food and serving others. Gerard works 6 days a week, long hours and days; but still makes time for another passion he has...music. Life is, after all, about pursuing your passion isn't it?

Talin Kevoian has worked her way up in the television industry to become the Producer at the #1 daytime cable TV show, Price is Right. She has produced some of the top tv shows you may have heard of including the Emmy nomited lifestyle series "Home & Family" and "Bake Squad". She has worked her way up from assisting positions with one goal in mind - to be a producer. Coming from an immigrant family with no connections and relationships in the industry, she had to prove to her family and the industry that she is a force to be reckoned with. Talin shares her story about the challenges and the accomplishments in becoming one of the top tv show producers in the industry.

Arman Oganesian is one of the owners of a fast casual restaurant chain, Dave's Hot Chicken, focusing on Nashville-style hot chicken. What started in a parking lot in 2017 with 3 friends and only $900, just got acquired for $1Billion! In just 2 years, they formed an agreement with investor, Bill Phelps, former CEO of Wetzel's Pretzel and movie producer John Davis. Later, celebrity investors such as Drake and Samuel L Jackson jumped on board and have currently expanded to 1000 franchises. Dave's Hot Chicken is your modern day American Dream. Arman tells us their story and how they tipped over the bell curve.

Tina Odjaghian is an Iranian Armenian Portuguese Indian female successful lawyer and a mom of 2. She specializes in traumatic brain injury and has helped raised the bar for immigrants and minorities in the US. Through her career, she helps change lives while being there for her children in all their extracurricular activities. Bravo!

Entrepreneurship is all about being creative in a new field and playing in cool waters (untapped market). Alex created her successful business Bloggers Who Brunch out of nowhere and today has become one of the most sought out partnerships on social media. Hear her story and how she built her business, the struggles and her advice. A social media pro, she’s learned to change with the ever-changing market.

Finding good employees are hard; you hear every company talk about this and the value of effective employees. But what sets these employees apart from the rest? Meet Naz and Ren, who have been part of my two companies for many years now and have progressed in my company tremendously. They are highly appreciated and truly run the company to its success. Hear what they have to say and what I believe sets them apart.

Since off social media, I have given back myself time. You’d think I would be so much more free with my time since off social media but I’ve been busier than ever; busy working on myself and my life. I talk about the small habits that I have incorporated in my life that help me be a healthier individual mentally. Would love to hear your thoughts.

Dr. Arsen Osipov, M.D., is an assistant professor, and physician-scientist at Cedars-Sinai, an adjunct assistant professor at Johns Hopkins University and health sciences assistant clinical professor at UCLA. He oversees the pancreas cancer multidisciplinary clinic and precision medicine program at Cedars-Sinai and is a dedicated researcher and clinician trying to find new treatments for patients for pancreatic cancer. Only 36 years old, Arsen has already made his mark in history and has changed the future of medicine and people. Getting to know the heros beyond social media was my goal with this story.

After 3.5 years, I’m finally launching the skincare I’ve been working on, Elcientials - a sister company to my cosmetics line, Elcie. Hear my story and journey about what it takes to launch a new brand, the struggles, the time, the money… it’s all about divine timing.

Tamanna Roashan started as a makeup artist, turned into a beauty instructor traveling the world selling out banquet halls and was one of the first ever artists to teach online classes. Always ahead of the game, Tamanna was also one of the first collaborations in beauty history on social media with Anastasia Beverly Hills. She then went on to collaborate with famous hair and clothing brands; constantly reinventing herself. As an Afghan/Indian woman, she has broken rules and stayed true to her authentic self, which has led her to all her success.

A beauty junkie turned aesthetic nurse, Anush turned her passion into a career and skyrocketed very quickly. A mother of 2 with a busy career, she talks about how she grew so rapidly whilst keeping the balance of self-care. Honesty is her best policy and staying true to herself has been the key to her success.

Adrine Avetyan is the co-owner of Glendale Counseling and one of the smartest most therapeutic women I’ve met. We talk about anxiety, society, social media and the connectedness of it all. What steps we can make to find inner peace.

Coming from Armenia as Immigrants at 3 years old to having a successful cosmetics company along with a husband and 3 kids - I want to take you on that journey of how it was made possible for me. My life has taken me on several paths but I needed to Figure Out what was next for me each time. The key is to be patient and trust yourself and the process. Things will work out exactly the way they’re supposed to.