"A process like none other": FIFA World Cup Planning from a Host City perspective.

As one of the most diverse destinations in America, the City of Dallas will utilize the power of the FIFA World Cup™ to bring communities together to showcase the city to the world.Monica Paul, the Executive Director for the Dallas Sports Commission plays an essential role in these plans.As the Executive Director for the Dallas Sports Commission, Monica  works to implement bid strategies and marketing programs that enhance Dallas' acquisition of sports competitions and events, including solicitation of Olympic, professional, collegiate and amateur sports. Paul also works closely with professional leagues, the NCAA, Olympic National Governing Bodies and amateur sports federations, promoting Dallas as a premier destination for events, conventions and meetings.This episode is full of nuggets of wisdom as Monica and Kathrine discuss the preps & plans to host such a massive event, and practical lessons that all cities can learn from!