A rich history: Pensacola Sports Commission

Today’s SEEN episode gives us a history lesson by the President & CEO of the Pensacola Sports Commission.Ray Palmer takes us on a deep dive into Pensacola's history and sports events & tourism within the area. It's one of the oldest sports commissions in the country (next to Indianapolis)! As you'd expect with a rich history like this, there are many lessons and best practices to learn about.Ray also chats about what makes Pensacola such an attractive host city for countless championships, events and more. Plus, hear his start in the industry and what Ray has learned from 20 years in the business!