A Shift to the Affluent - Episode 84

In this episode, I talk about how a there's a shift happening in companies where they are focusing more and more on the affluent portion of their customer base. There's been a cultural shift in recent years and now it's happening in many industries, including sneakers.I also cover the Tom Sachs Mars Yard release and how Sachs may have used his bullying superpowers on Nike. Plus a ton more:00:00 - Cold Open00:13 - Intro03:18 - On Feet: Jordan 1 Lows03:54 - Pickups: CPFM Swamp Sponge Gold04:51 - CPFM Sneakers: Wear Right Away05:15 - Pickups: Adidas x Brain Dead x Brody King06:35 - Skips: Paying Resell for Undefeated 4s07:19 - Supreme Dunk SBs: Too Many Generic Collabs Lately08:26 - HAL Studios / HSDT and an Unnecessary Rebrand10:01 - Ja 3 for the Children11:15 - Yu-Gi-Oh Air Max 95: Not Available For Preorder12:55 - Tomo Asics Gel Cumulus 16: Adult Men Made a Sneaker About Mood Rings15:28 - Vans Souvenirs a Future GR?16:27 - Grazie: Vans x Mattias Gollin17:52 - SoleFly Jordan 3: Rollout of the Year?21:19 - Costco Kirkland Dunk SB and the Rise of Dad Culture24:53 - Nike Settles Lawsuit with StockX, No Longer Cares About Authentication26:09  - Nike Suing Retailers Over Unpaid Bills28:22 - Market Has No Aura So Chinatown Market Wants Its Name Back30:47 - Ann Freeman Named President of Foot Locker North America34:53 - GOAT Shutting Down Facilities in UK and Asia: US De Minimus to Blame37:26 - Tom Sachs Used His Bullying Superpowers on Nike49:51 - Sachs on Complex and the Loser Shoe52:38 - SSense Files For Bankruptcy Protection55:37 - The End of Big Multi-Brand Retail is Looming56:55 - Give People a Reason to Visit Your Store58:31 - Brands with Two Tiers of Customers 1:01:30 - A Shift to the Affluent in Many Industries1:02:39 - Riyadh Season1:04:43 - Nike Shifting to a Two Tier System1:05:27 - GR Sneaker of the Year Will Always be an Affordable Sneaker1:07:26 - Who are Nike's Affluent Customers? Runners and Sneakerheads1:10:11 - A Bespoke Only Nike 21 Mercer Would Do Well Today1:12:02 - A Shift in CultureAlso available on YouTube: https://youtu.be/gPakEPG-JggCover art originally by Jeffrey Deitch, digitally altered by me for entertainment purposes only.