A Shift to the Affluent - Episode 84

In this episode, I talk about how a there's a shift happening in companies where they are focusing more and more on the affluent portion of their customer base. There's been a cultural shift in recent years and now it's happening in many industries, including sneakers. I also cover the Tom Sachs Mars Yard release and how Sachs may have used his bullying superpowers on Nike. Plus a ton more: 00:00 - Cold Open 00:13 - Intro 03:18 - On Feet: Jordan 1 Lows 03:54 - Pickups: CPFM Swamp Sponge Gold 04:51 - CPFM Sneakers: Wear Right Away 05:15 - Pickups: Adidas x Brain Dead x Brody King 06:35 - Skips: Paying Resell for Undefeated 4s 07:19 - Supreme Dunk SBs: Too Many Generic Collabs Lately 08:26 - HAL Studios / HSDT and an Unnecessary Rebrand 10:01 - Ja 3 for the Children 11:15 - Yu-Gi-Oh Air Max 95: Not Available For Preorder 12:55 - Tomo Asics Gel Cumulus 16: Adult Men Made a Sneaker About Mood Rings 15:28 - Vans Souvenirs a Future GR? 16:27 - Grazie: Vans x Mattias Gollin 17:52 - SoleFly Jordan 3: Rollout of the Year? 21:19 - Costco Kirkland Dunk SB and the Rise of Dad Culture 24:53 - Nike Settles Lawsuit with StockX, No Longer Cares About Authentication 26:09 - Nike Suing Retailers Over Unpaid Bills 28:22 - Market Has No Aura So Chinatown Market Wants Its Name Back 30:47 - Ann Freeman Named President of Foot Locker North America 34:53 - GOAT Shutting Down Facilities in UK and Asia: US De Minimus to Blame 37:26 - Tom Sachs Used His Bullying Superpowers on Nike 49:51 - Sachs on Complex and the Loser Shoe 52:38 - SSense Files For Bankruptcy Protection 55:37 - The End of Big Multi-Brand Retail is Looming 56:55 - Give People a Reason to Visit Your Store 58:31 - Brands with Two Tiers of Customers 1:01:30 - A Shift to the Affluent in Many Industries 1:02:39 - Riyadh Season 1:04:43 - Nike Shifting to a Two Tier System 1:05:27 - GR Sneaker of the Year Will Always be an Affordable Sneaker 1:07:26 - Who are Nike's Affluent Customers? Runners and Sneakerheads 1:10:11 - A Bespoke Only Nike 21 Mercer Would Do Well Today 1:12:02 - A Shift in Culture Also available on YouTube: https://youtu.be/gPakEPG-Jgg Cover art originally by Jeffrey Deitch, digitally altered by me for entertainment purposes only.