PODCAST · society
Sockjig Sneaker Podcast
by Sockjig
A sneaker podcast about analyzing trends and shifts in the sneaker industry and the sneaker community.
Episodes
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Dog Days of Sneaker Summer: Part 1 - Episode 90
In this episode, I break down why the new StockX Mystery Boxes are just glorified gambling (allegedly). We also dive into the new raffle operator SuperSwipe - who they are and how they landed Travis Scott and Pharrell. Then I compare Kids of Immigrants' brand identity to the actual experience of...
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Who's to Blame for Nike's Problems? Also Sneaker Companies Partnering with Gambling Companies
In this episode, I talk about layoffs at Nike, their stock at a 10-year low, and who's to blame for their problems? What's going on at Complex and Sneaker Media companies? I also take a look at sneaker companies getting into bed with gambling / prediction markets. Plus a lot more! Timestamps…
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Achtung Sneaker Leakers!
In this episode, I cover the lawsuit adidas filed against Sole Retriever alleging stolen proprietary information and extortion. I also talk about Off-White hoodies at Costco and the re-release of the VAA Jordan 1s and how they could be connected. I also discuss Frank Cooke's no longer posting…
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Haters & Enemies, Not Kith & Kin: Ronnie Fieg Gifts His Most Prolific Hater
In this episode, we talk to the most prolific Kith hater Doug aka MagnumDong1992 from Twitter about his tweets, and how it came to be that Ronnie Fieg gifted him a pair of rare sample Kith Air Force 1s in his size. Later it was revealed that Doug sold this pair, so in an added epilogue, we talk…
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ComplexCon and Sneaker of the Year Lists with Hass from My First Kicks
In this episode, I talk about the discussions and pushback about Complex’s Sneaker of the Year list. I’m also joined by Hass from My First Kicks to discuss what it’s like attending ComplexCon and does going to ComplexCon count as being outside? Later we talk about his sneaker podcast journey,...
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The Sneaker Train Robbery
In this episode, I talk about Cool Kicks, train robberies and stolen sneakers (allegedly) and ask why did they allegedly have stolen sneakers when it was obvious for the last 2 years that the feds were closing in? I also examine why the Jordan 11 was protected for so long. I also talk about…
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A Shift to the Affluent - Episode 84
In this episode, I talk about how a there's a shift happening in companies where they are focusing more and more on the affluent portion of their customer base. There's been a cultural shift in recent years and now it's happening in many industries, including sneakers. I also cover the Tom Sachs...
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Anatomy of a Sneaker Scam
In this episode, I recap the recent Undefeated 4 that heavily featured EQL. I also recap the Awake 5 release and talk through some of the conspiracy theories about numbered pairs and backdooring. I also do a deep dive into the Anatomy of a Sneaker Scam using the recent Awake 5 FNF link scam as…
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Jumping Through Hoops for Sneakers: Tom Sachs Mars Yard 3.0 Release and More - Episode 82
In this episode, I talk about if the Tom Sachs Mars Yard 3.0 in-app challenge release was made exclusively for the unemployed. I also talk a lot about recent sneaker releases and give an update on 2JsKicks having champagne wishes and caviar dreams at Nobu. I also warn sneakerheads to be wary...
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Sneaker 360 Deals: What's Going on at Urban Necessities with Two J's Kicks and Shoe Surgeon?
In this episode, I try and break down what’s going on at Urban Necessities with Two J's Kicks and Shoe Surgeon? Shoe Surgeon business entity owns Urban Necessities, and pushed Two J's out, but still has him on the hook for business and tax debts. Allegedly. How could have Two J's Kicks signed…
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Not Part of the Marketing Plan
In this episode, I cover Dick’s Sporting Goods acquiring Foot Locker and how mergers and acquisitions usually lead to layoffs at the loser company. I talk about why NYC is so important for any sneaker brand that wants to generate energy. I also ask questions of Nike delayed releases of A’Ja One...
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Stay Relevant or Get Stale, and Why All New Sneaker Brands Have to Be Persona Based
In this episode I talk about how sneaker brands can get stale and what do they need to do to stay relevant in light of the lack of hype for recent A Ma Maniere releases, and even Bodega store closures. I also discuss how newer brands and releases must be more persona based in this day and age,...
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Top 10 Signs Sneakers Are Back - Episode 78
In this episode, I do a Top 10 Signs That Sneakers Are Back List. I also do release recaps of Bred 1 and Union Jordan 1 release. And cover sneaker news over the recent month. A fun show as always so check it out~! Timestamps 00:00 Intro 02:21 Skips: Haven Asics Gel Nimbus 10.1 03:01 Black Toe 1s...
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Bred 1s and the 5 Stages of Sneakerhead Grief - Episode 77
In this episode, we talk about the release of the Bred 1 85 High and if the marketing fit the low stock numbers and distribution. We talk about the community resentment and take a look at the 5 Stages of Sneakerhead Grief. Other topics covered include Corteiz’s design contest, sneaker retailers...
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Fandom vs Tribalism in Sneakers - Episode 76
In this episode I talk about the making of sneaker of the year lists and the criticism they get and why I believe that anyone creating lists like this should embrace the debate. That leads to the main segment which is about how fandom is changing in sneakers and all other niches. I talk about how...
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The Zone of Conflict - Episode 75
In this episode, I discuss my spat with the Editor in Chief of Complex, criticism vs hating, how past history affects harshness, the backlash, and a lot more. It's not intended as a rant, it's intended as a reflection. Also, Sneaker Guy of the Week returns, plus the debut of a new segment: We Are...
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Winning Isn't For Everyone - Episode 74
In this episode we talk about James Whitner not getting charged by feds and apparently signing with adidas and speculate if his relationship with Nike and Jordan will continue. We also talk about the Nike CEO John Donahoe stepping down and who’s really to blame for Nike’s decline in these last 5...
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EQL's Customer Privacy Incident and Shoe Surgeon Mass Producing Counterfeit Sneakers, Allegedly - Episode 73
In this episode I cover EQL's recent customer privacy incident in full detail and explain what happened, and why it shouldn't be considered as no big deal because incidents like this could potentially be company ending events. I also talk about Nike suing The Shoe Surgeon and how coverage of the...
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How To Release A Collab Sneaker Part 3 - Navigating Sneaker Drops with Corey Whatever
The series concludes with a conversation with my friend Corey Whatever who runs the digital agency Whatever Industries that has worked with brands like Rhude, Fear of God, JJJJound on their sites and on their hyped sneaker collaborations. We talk about what happens on that side of the aisle…
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How to Release a Collab Sneaker Part 2: A Case Study
Premise You own a fictional skateshop in San Francisco called Ice Age Skate and you're getting 10k pairs of a Dunk SB to release in-store and online. Let's create a release strategy plan for a hype collab sneaker, and decide how we want to release in-store, to fnf/vip, and online. We'll also do...
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Nike Re-Releasing Grails
This is a special edition Sockjig x Loose Laces Crossover episode all about Nike re-releasing grails like Wu-Tang Clan Dunk Highs and potentially Undefeated Jordan 4s. Listen and Subscribe to Loose Laces Podcast Apple https://open.spotify.com/show/7irgYwZjswyrUFCBtdio4T Spotify...
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How To Release a Collab Sneaker Part 1: Brand Theater
This episode is about how to release a sneaker from a collaborator's point of view. I'll take a look at how they can create a release strategy that suits their needs. But first they need to know what are they trying to get out of a sneaker release and what are their core values. I also evaluate…
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State of the Sneaker Game 2024
An in depth look at sneaker brands, collaborators, retailers, resell, sneaker media, trends and overall thoughts on the state of the sneaker game in 2024. Timestamps 00:00 - Entrance 02:01 - Intro 04:33 - Opening Remarks 15:49 - State of Sneaker Market 17:41 - The Rise of EQL 19:30 - State of...
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Big in Japan: Sneaker and Clothes Shopping in Japan, Nike's Marketing and Innovation Problem - Episode 67
In this episode, I talk about Nike’s marketing and shitty products problem. I also talk about my trip to Japan, how Instagram is a key for vacation planning, what I wore and what Japanese were wearing. I also talk about shopping and a give a brief history Ginza, the birthplace of Japanese…
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No Country For Old Heads - Episode 66
In this episode, I talk about Live Streaming and how future sneaker influencers will more likely emerge from this space. I also share my thoughts on all these overly dramatic takes about the Death of Sneaker Culture because Trump appeared up at SneakerCon. Plus a lot more! Timestamps 0:00 - Cold...
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Tradeblock CEO and Cofounder Mbiyimoh Ghogomu - Episode 65
Episode 65 of the Sockjig Sneaker Podcast features an in-depth interview with Mbiyimoh Ghogomu, CEO and Co-founder of Tradeblock, a marketplace app for trading sneakers. Mbiyimoh discusses his personal journey from a sneaker-loving kid to a tech startup CEO, the inception and growth of…
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Lost Episode From 2017 - Episode 64
This is special episode of The Sockjig Sneaker Podcast. I found a pilot episode of a sneaker podcast that I originally recorded on November 30th, 2017. I thought it was lost media but I just found it, cleaned it up and publishing for the first time ever. So let's go back to Nov 2017 when Nike Off...
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2023 Year in Sneakers - Episode 63
In this episode I discuss bold predictions for sneakers in 2024: Send me your 2024 Bold Predictions. Click Send a voice message button here: https://podcasters.spotify.com/pod/show/sockjig I also discuss the recent raid at the Project Blitz warehouse, the Stanley Cups hype and what's important...
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Disruptive Sneaker Marketing and The Collaborator Playbook - Episode 62
In this episode, we look into the disruptive marketing campaigns of Anthony Edwards AE1 and the Travis Scott Cactus Mac sneakers. We also talk about the playbook for collaborators with both new collaborator JaeTips, and contrast that with established collaborator Jerry Lorenzo and his new Fear of...
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Lois Sakany, Snobette Co-Founder and Wall Street Sneaker Analyst - Episode 61
In this episode we welcome Lois Sakany, a Wall Street sneaker analyst and co-founder of women's streetwear blog, Snobette. We discuss the current challenges faced by big brands like Nike and Adidas, the state of women's streetwear. Lois offers an insightful analysis of the impact of marketing,...
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James Whitner's Backdoor Sneaker Ring Busted - Episode 60
In this episode, we delve into the current money laundering allegations against James Whitner of the Whitaker Group, owner of Social Status and A Ma Maniere. The podcast breaks down the possible scheme which allegedly involved selling Nike product to a Chinese buyer, with proceeds said to have…
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The Future of Sneaker Retail - Episode 59
In this episode, I take a deep-dive look into the future of sneaker retail amid the generational shift in what we buy, and the technological changes happening everyday. I look into recent store closures, the decline of big box retailers and malls and contemplate the long-term future of retail....
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Kith Toronto - Episode 58
In this episode, I recap my trip to Kith Toronto opening night party and the store open and talk about why I was there, how I got invited, and the people I met. I also talk about the Born x Raised Dunk SB drop. Timestamps 00:00 - Sneak Peek 00:06 - Intro 00:58 - On Feet 01:12 - Pickups 03:24 -...
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Stolen Sneakers, Fake Sneakers, Backdoored Sneakers - Episode 57
In this episode I talk about early pairs and if they're stolen, fake, or backdoored. I also talk about Kool Kiy, Nightwing's fake apology to me, Tremaine leaving Supreme, and debut a new segment called Size 13 Takes. Timestamps 00:00 - Funkmaster Flex Cold Open 02:30 - On Feet 03:22 - Pickups /...
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The Hater's Guide to StockX - Episode 56
What's there to hate about StockX? Let me count the ways. This is The Hater's Guide to StockX Timestamps 00:00 - Cold Open - The Unofficial and Probably Incorrect Story of the Founding of StockX 04:55 - Intro 07:04 - Disclaimer 08:44 - What’s Good About StockX? 11:23 - Authentication 23:36 - Nike...
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Joe Freshgoods - Episode 55
A conversation with designer, Creative Director, and entrepreneur Joe Freshgoods. We talk about his approach to creating sneakers and storytelling. We talk about the business side of collabs, and also detail what happened with adidas. Finally we talk about how Joe handles drops, both in person…
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The Little Moments - Episode 54
In this episode, I talk about Spider-Man Jordan 1s, Jarritos SB Dunk, Yeezys returning, and shoot down the Travis SB Dunk rumour. There's also a sock drop in this episode if you're interested. The main topic is about advice I'd give to someone in their early 20s about getting into sneakers, but...
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JerLisa Nicole - Episode 53
In this episode I welcome my guest, creative director, stylist, and all around blueprint JerLisa Nicole. You may have seen her work on Twitter including the Black History Month Kicks of the Day hashtag. We talk about that as well as her Sneaker Hunting show that was on Sole Collector, being...
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How Generative AI Could Disrupt the Sneaker Industry - Episode 52
In this episode, I look at how generative artificial intelligence like ChatGPT could affect sneaker brands, sneaker media, content creators, resellers and sneakerheads. I look into all of the problems and issues that could arise because of the rise of Generative AI. BridgetGPT, the first sneaker…
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Delicate Genius - Episode 51
In this episode, I talk about Tom Sachs running an art gitmo, Jerry Lorenzo and adidas, and tell the story about how I got the scoop on the reseller who got 38 pairs of fake Jordan 1s from StockX and gave a deposition in the Nike vs StockX court case. Plus a lot more! Timestamps 00:00 - Action...
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The State of the Sneaker Game 2023 - Episode 50
A look at brands, collaborators, retailers, resell, sneaker media, trends and overall thoughts on the state of the sneaker game in 2023. Timestamps 00:00 - Cold Open: Just a Game 00:27 - Intro 04:10 - Opening Remarks 09:49 - The Economy and Middle Class Sneakers 13:59 - State of Collabs 18:30 -...
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Episode 49: BridgetGPT The Sneaker AI
In this episode, I debut a conversation with BridgetGPT, the first Sneaker AI. Other topics include retconning the Union 1 AJKO, Sneaker Leaker Wars, the MSCHF red boots and what it takes to build an audience, Joshua Vides and what it takes to burn bridges. I also talk about Tiffany AF1s, how...
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Episode 48: Jean-Michel Lemieux, ex-CTO of Shopify
In this episode, I speak with Jean-Michel Lemieux, aka @jmwind, ex-CTO of Shopify who helped usher in the modern era sneaker drops and anti-bot protection. We talk about what it took landing Supreme as a customer and how it required a complete rewrite of the checkout flow. We also discuss the…
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Episode 47: Nonchalant
In this episode I talk about feedback from last episode and some podcast goals for the new year. I talk about some of the results from the Sneaker of the Year Bracket as well as some of my favs of 2022. Other topics include: - Selling Mystery Boxes to Kids - Knockoff Brands are at it again -...
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Episode 46: Sockjig Addresses His Enemies
In this episode, I recap recent A Ma Maniere 4, Concepts Lobster Dunk, and Lost and Found 1 drops. I also cover Amex re-charging Zadeh Kicks customers, Fear of God and adidas status, the impact of OBJ's lawsuit against Nike on future athlete deals. Finally, I breakdown what I heard a certain...
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Episode 45: Finding Early Sneaker Images with Guest @brandon1an
In this episode we talk with @brandon1an about finding early sneaker images from Nike and other retailers. The most well known leak was when he found images of the Kobe 6 Mambacita from a retailer and Vanessa Bryant saw them and was upset about it and called the sneakers unauthorized. We talk…
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Episode 44: Trash Takes With @GawdofFrames
In this episode, I talk trash takes with @GawdofFrames of Loose Laces sneaker podcast. We talk about AMM4 video submission raffle, StockX replacing the word Authentic with Verified, Twitter chaos, and I ask for his takes on fashion brands, sneaker oldheads, adidas and Kanye....
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Episode 43: End of a Sneaker Era
In this episode, I cover Lost and Found 1s being backdoored and their plummeting resell price, more fallout from Kanye West deal and it's short term and long term effects on the industry. I also give my thoughts on the state of collaborators and sneaker storytelling, how we're at the end of a...
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Episode 42: Ye Must Be Stopped Again
Emergency pod about adidas terminating their partnership with Kanye West. Timestamps 00:00 - Apu Cold Open 00:02 - Intro 03:13 - adidas Deal Under Review 11:42 - Tremaine Emory 13:18 - adidas Deal Terminated 16:31 - Conspiracy Theory 20:43 - Calls 22:26 - What's Next for Resell 25:33 - What's…
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Episode 40: Burnt Loops
In this episode I talk about my reselling days, and recent changes at Goat that basically killed it. I also look into the whims of Ye and what would happen if he took Yeezy independent, if he can ever be happy and who he'd blame when there's no one else to blame. I cover lots of other recent...
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Frequently Asked Questions
How many episodes does Sockjig Sneaker Podcast have?
Sockjig Sneaker Podcast currently has 89 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Sockjig Sneaker Podcast about?
A sneaker podcast about analyzing trends and shifts in the sneaker industry and the sneaker community.
How often does Sockjig Sneaker Podcast release new episodes?
Sockjig Sneaker Podcast has 89 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Sockjig Sneaker Podcast?
You can listen to Sockjig Sneaker Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Sockjig Sneaker Podcast?
Sockjig Sneaker Podcast is created and hosted by Sockjig.
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