A step by step guide on how to build campaigns that (actually) build your brand

Why am I so campaign obsessed? Campaigns build brands. One campaign, one objective. That’s the rule. But too many business owners try to do too much with their marketing, leading to scattered efforts, wasted budget, and zero real impact. In this episode of Got Marketing?, we’re diving deep into marketing campaigns that drive real results. Whether you're looking to build brand awareness, grow your email list, or convert leads into paying customers, the key is strategy, not guesswork. If you want to create marketing campaigns that actually move the needle—without wasted effort or overwhelm—this episode is for you. Enjoy this episode, leave a review, and share it with your business friends 🎧   What you’ll learn in this episode: ✨ The difference between brand awareness, lead generation, and conversion campaigns—and when to use each one ✨ How to structure your campaign for maximum impact (without overwhelm) ✨ Why creativity matters in campaigns—and how to come up with fresh ideas ✨ The power of pre-launch strategies (and why most launches fail without them) ✨ How to track campaign performance without drowning in data   Segments in this episode: Strong Opinions are Sexy: The word "launch" has been hijacked by online gurus—but real marketers run campaigns. The problem? Traditional launches cram too many objectives into a short window, expecting instant sales from cold audiences. Instead, we break down a smarter three-phase approach: brand awareness → lead gen → conversion for long-term success. Mentioned in this episode:Wall Art collectionThe Gurus We DeserveLessons In Falling Ps. Ripple Festival early bird tickets will run out March 31st. Ripple Festival is a two-day celebration of small business, creativity, and purpose. Nov 12 & 13, Grazeland, Melbourne. Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now (payment plan available) Visit RippleFestival.au for details We are beyond excited. Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast Subscribe to the Substack Exclusive insights & behind-the-scenes extras: gotmarketing.substack.com   Connect with Mia on LinkedIn Follow got marketing? on Instagram Give us feedback Marketing Circle    Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. https://zencastr.com/?via=mia