A Strategic Approach to Influencer Marketing w/ Bradley Hoos, CEO at The Outloud Group

In this episode we're joined by Brad Hoos, CEO of The Outloud Group.Brad joins us to discuss how to approach influencer marketing strategically, as we cover:The pressure of influence experience by creatorsThe parallels between business culture and influencer storytellingWhen is right time for a business to focus on influencer marketing?Do you need a dedicated influencer marketing manager to be successful with influencer marketing?Which markets are experiencing a saturation of influencer marketing?BS influencer marketing metrics to avoidReference on this podcast: https://www.unmade.fm/https://www.mural.co/https://jamboard.google.com/CONNECT WITH BRAD/THE OUTLOUD GROUP:https://www.outloudgroup.com/[email protected] WITH SCOTT:[email protected]://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibilityIf you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to [email protected] Hosted on Acast. See acast.com/privacy for more information.