A surprise benefit of niching down your video production business with Adam Forgione. EP #283

Here's a sneak peek at what you'll hear:Rock solid advice to filmmakers about CRM software. (Sadly, if you asked most filmmakers what CRM software they're using, they'll stare at you like a dog that's just been shown a card trick. - 2:00)How Gen Y and Z have killed the phone call, and... how this could come back and bite them in the arse, especially when it comes to business. - 5:20Exceedingly dumb mistakes many filmmakers make when would-be clients contact them. Den talks about the two biggest mistakes at 6:45Den and Adam give the thumbs up to this particular CRM software. - 6:55A quickie crash course in Customer Relationship Management. - 9:00How to (ethically and 100% legally) spy on all your website visitors. And, how to use this “intel” to help turn these leads into happy paying clients. - 10:00A ridiculously easy (and very effective) conversion strategy that probably less than 1 in 1,000 filmmakers are using. (If you want to get an easy leg up on your competition, simply start doing what's revealed at 14:30)How to "rig" it so that you, and you alone, become the obvious choice for your prospects. - 16:00You can lead a filmmaker to effective business follow-up, but you can't make them implement. - 16:30The “n-word” that can bring video production businesses droves of new leads and new business. - 18:00Why the "I don't have time to read" excuse is now just pure and unadulterated B.S.Den unapologetically repeats his semi-famous “marketing mantra”. (Den says his clients always get a little confused and put off when they first hear this mantra - but those clients who try it have no issues with the results. - 20:00)A surprise benefit of niching down your video production business. - 21:00An ingenious “front-end marketing” strategy that probably less than 1 in 10,000 businesses know about. (If done correctly, this clever marketing strategy can quickly make your filmmaking business seem like the obvious choice to any website visitor looking to hire a video production company - 21:20The absolute best time for non-profit businesses to (1) hire a video production business, and (2) when, how, and where non-profit businesses should use those videos. - 23:30A secret way to market your filmmaking business to lawyers. Details at 27:00A shockingly good insight into what filmmakers really are, and what they should really be doing. (HINT: it ain't just creating videos. Once you understand this, you'll be able to bring far more value to your clients, thus making your filmmaking business stand head and shoulders above the competition. - 31:00)What clients really want when they hire a video production business. (Yes, they want great videos, of course, but this one thing mentioned at 31:00 is what they're really after.)The simple (but effective) "60-Second Sales Pitch" any video production business could (and should) use. - 32:00What Ben said. Listen in at 34:00 and hear this man's brilliant insight into sales and marketing. This eye-opening look into marketing a filmmaking business might just become the catalyst for better marketing.Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/Mentoring options : www.denlennie.comConnect with Den on Instagram: https://www.instagram.com/den_lennie