A TikTok tale - More or Less

What this episode covers

Nowadays if you are an academic and who needs some participants for a study you go online, but over the summer academic studies were inundated with participants who all happened to be teenage girls ... we explore how one TikTok can tip the balance of data gathering. Presenter: Tim Harford Producer: Chris Flynn(Image: TikTok logo is displayed on a smartphone screen/Getty/NurPhoto/contributor)

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Frequently Asked Questions

How long is this episode of More or Less?

This episode is 8 minutes long.

When was this More or Less episode published?

This episode was published on November 21, 2021.

What is this episode about?

Nowadays if you are an academic and who needs some participants for a study you go online, but over the summer academic studies were inundated with participants who all happened to be teenage girls ... we explore how one TikTok can tip the balance...

Can I download this More or Less episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.