A Unicorn Builds a Brand, Not Just a Book of Business with Joanne Tan

Joanne is a global brand builder, brand strategist, & visual branding expert, leads a multimedia digital brand marketing agency, 10 Plus Brand Inc. She mentors startups, CEOs, & executive coaches. Top 3 Value Bombs: 1. Make sure that the company is built in a solid foundation. Take your time. Make sure you have the DNA sequence mapped out for your company, then build the structure, strategies, and stories. 2. Building a company is like building a bonfire. Every log needs to burn to its fullest and contribute to a spectacular bonfire. To keep it burning, you need to keep fueling the fire with the best quality logs. 3. To retain top quality talents, CEOs need to be humble but inspiring. Humble, meaning having respect with people that have expertise that you don't have and know that you cannot do it all. Have the ability to inspire and let people shine, not being a micro-manager. Craft your brand. Tell your story - 10PlusBrand Website Sponsors: Helium10: Become a seller on Amazon, the world's largest online retail site, with minimal startup costs! Get 50% off your first month of a Helium10 Platinum account at Helium10.com/fire! Trainual: Visit Trainual.com/fire for your free 10-part business assessment to help you audit and plan your company documentation today!