A Very Special Interview With Teresa And Paul

Welcome to episode 100 of the podcast, time has gone so fast! I wanted to make sure this episode was special, so for this episode only I have got someone else taking over. The reason being, they are going to be interviewing me and my wonderful husband. So, for this week only, I would like to hand you over to Biz Paul.KEY TAKEAWAYS COVERED IN THE PODCASTWhen I first started my podcast there was growth but it wasn’t until month nine that my stats experienced that ‘hockey stick’ growth. It’s taken time and money, but it’s worth it because I can teach so many people at once.Without the podcast, I wouldn’t have been able to get in front of the people I have been able to. From Michael Hyatt to Amy Porterfield, I’ve had some incredible guests. It’s invaluable.Learning how to have a positive mindset is incredibly important in the early days of your business.When working with a partner, patience and support are really important.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…If you’re selling something that is of good quality, you don’t have to apologise for trying to tell.HIGHLIGHTS YOU SIMPLY CAN'T MISSHello from Biz Paul – 01:27#1 How Does It Feel to Reach 100 Episodes? – 03:48#2 Why Did You Decide to Do A Podcast and When Did You See Growth? – 04:58#3 What Is the Biggest Outcome from Your Podcast for You? – 07:17#4 Getting to Know (My Husband) Paul – 08:34#5 The Story of Teresa and Paul At Home – 13:56#6 Paul and the Business – What Does He Do? – 20:00#7 Sharing Your Life on Social Media – 35:15#8 Have Your Lives Changed in Anyway? – 38:30#9 What Would Your Life Be Like if Marketing Didn’t Exist? – 47:00#10 Would You Have Done Anything Differently Over the Last 5 Years? – 50:00#11 What Are Some of Your Biggest Mistakes? – 52:00#12 What Does the Future Hold? – 56:40Transcript below Hello, and welcome to episode 100 of the podcast. Wow, I can't believe we're at 100 already. It feels like ... I don't know. Well, in some ways it feels like two minutes since I started, and then also feels like I've done it for a million years as well, which is odd. Anyway, I wanted to make this episode different and special and interesting because it's 100 episodes and I didn't want to do what I do every other episode.For this episode only, I have got someone else taking over, and the reason I have someone else taking over is because they're interviewing me and my very wonderful husband. I would like to hand you over, very nervously, to the amazing BizPaul, who is going to be looking after the show today. Please enjoy. Hello from Biz Paul Well, hello there. A super warm welcome to this very special interview with the lovely Teresa Heath-Wareing, and her husband, Paul Campbell. It's such a pleasure and an absolute honour to have been asked to talk to Teresa and Paul today because, just like you, I'm an avid listener to the Marketing That Converts Podcast, and I know that everyone has different ways of listening, but I tend to listen on a Monday morning during the commute to the office.I love hearing the amazing guests that come on this show and the lessons that Teresa shares, her experience with everybody. Because I guess it doesn't matter whether you're an entrepreneur just starting out, or a more experienced marketer. Other people's experiences are really valuable to hear. Without further ado, Teresa and Paul, welcome to the podcast.Hello.Hello.This is the weirdest thing ever. First off, and I've got to be really conscious that I don't take my own podcast back off of you, BizPaul, but that was a little bit like we were about to get married. "I'd like to gather you here today in the witness hall."It feels a bit like I'm presiding over your podcast for a bit. I am genuinely honoured that you've asked me to talk to you guys.There was no one better to do it, BizPaul.Thank you. It's just that weight of responsibility. I'm representing the listeners here, so I'm just going to ask you everything-I was going to say you crack on.You go ahead.How does it feel to be on the other side of the question?Do you know what? If I was on someone else's podcast, then that's fine. I think I'd be fine. The fact that this is mine feels ... It's exciting, but I am scared because I'm a control freak and I like to know what's going on and I have no idea what's going on.Don't know what the questions are.Obviously, to have a podcast with Paul with me is very odd as well, but wonderful.It's strange to me because I listen to your podcasts in the car when I'm driving around and stuff. Yeah, you always ask me questions, so I need to answer them, so yeah. It's going to be really interesting to listen to myself in the car, which is weird.Well, I hope I do a good job because this is a very special episode. It's the 100th episode of the podcast. Let's talk about that for a moment.Yeah. #1 How Does It Feel to Reach 100 Episodes? How does it feel to have reached the milestone of 100 episodes?You know what? It's really odd because I don't even think I thought about getting to that point or what that would mean in terms of time, because it basically means I've almost done this for two years, which is crazy. I just love it, so it's almost flown by, that you wouldn't even know that we'd got here. I wanted to mark it with something a bit different, a bit special. I've had some amazing guests, and that's the other thing, actually.Because as I was running up to the 100, I was like, "Right, who have we had on? What sort of things have we talked about?" and, honestly, the people I've had on, I could not be more honoured to have half of those people. They were a phenomenal half ... I mean all of them, but you know what I mean. The other half are rubbish. I'm joking, but honestly, that was amazing. I love doing the podcast, to think that I'm at 100 is crazy. Let's get to 200.It takes some doing, doing a podcast. There's a fair amount of effort in full, from the organisation to the recording and the editing and the publishing and the promoting of it as well. #2 Why Did You Decide to Do A Podcast and When Did You See Growth? I'm not sure if anyone's asked you this directly, but why did you decide to do a podcast in the first place?I'd done a blog. I was terrible at a blog. I hate writing, I've talked about that before, not a good writer, and I talk too much, so there we go. Perfect.That was easy.Just thought I'd see how it went and I don't think I ever thought it would go the way it has in terms of being successful it has. I just thought, "Let's see what happens," and yeah, just started it, just thought, "I'll give it a go," and love it. Other people seem to like it, which is awesome, and people say nice things about it, so yeah.You're still going.I'm still going.Because one of the things that people often talk about when it comes to podcasts is being consistent and sticking at it because it takes a while to grow their audience. I know that in previous episodes you've spoken about that hockey stick effect where, all of a sudden, it goes through the roof. You've had that experience, and can you remind us maybe of how many episodes that took before that happened?Yeah, it was month nine.Wow, okay.It was nine months of doing the podcast, and don't get me wrong, there was growth and I saw bits of growth and people were saying good things about it, so I was still encouraged, but I always said, "One year, I'll do it for a full year. I'll see how it goes," and literally, month nine, like I said, hockey stick. I remember talking to Paul about it and he's like, "What have you done?" I said, "No idea. I don't know what's happened. Why has it suddenly gone so amazing?" but it had, so you do need to be consistent.The other thing is it is hard work, and some people do seasons and that's cool if they do seasons; that's obviously their bag, but for me, I wanted to get to the point where every week, every Monday, you knew that there was something to listen to because everything's about habit, isn't it? If I get into a habit of listening to something, or if I get into a habit of doing something, I want people to miss it if it's not there.For me, even though it is hard work and it does take a huge amount of time to do it, and money, and I've been really honest about that, but it's the most expensive content I could do other than maybe video. It does take time and money, but it's really important and it's a great way for me to do teaching and teach so many people, which is amazing. #3 What Is the Biggest Outcome from Your Podcast for You? It's not a vanity project, is it? Is it must have some impact in your business and how you're perceived, or maybe it helps you build relationships with people. What's the biggest outcome for you?Do you know what? I think for me the biggest thing is I could not have got in front of those people I've got in front of without this, so let's take Michael Hyatt. I can't even imagine what he costs for an hour of his time. I'm sure you couldn't buy him for an hour of his time, and yet I got to sit there and pick his brains for a whole hour. The same with Amy, the same with Pat, the same with James.Phenomenal people that ordinarily would be really hard to get in front of, and suddenly you're having a really personal one-to-one conversation with them. Granted, we might be on a screen, he sat in his office, I'm in...