A water company that combats climate change and thirst

You may have noticed a new brand on the shelves water in a can called Liquid Death.  Apart from an arresting name, the company behind it is now valued at $1.4bn. It’s very popular with younger consumers with 8 media followers on social media .The brand uses comedy and coolness to combat climate change and thirst.Speaking to Joe this morning was Oli Russell-Cowan -Liquid Death’s Director of Cult Indoctrination Europe.

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This episode was published on April 8, 2024.

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