ABA Techshow 2023 Preview || Google Ads: Too Expensive?

A rundown of what Conrad and Gyi will be talking about at the March ABA Techshow. Plus, Google Ads are so dang expensive, amiright? ----- Oh, boy! ABA Techshow is really, really soon, and the guys can’t contain their excitement. On the pod, Gyi and Conrad give you a preview of their sessions and what you can expect; including branding and positioning, a data-driven section on the future of legal marketing, and using LinkedIn for brand acceleration. I mean, you ARE going to Techshow aren’t you? Ha, of course you are. Be sure to bring all of your homemade #LHLM gear, hunt down the guys, and share your undying love for all things Lunch Hour Legal Marketing. Then, Conrad tries to make Gyi’s head explode with the question, “Are Google Ads too expensive?” So, are they? Maybe, just maybe, you’re asking the wrong question. If the only thing you are measuring is cost-per-click, you might be a little bit off-base. Learn from the best on how to analyze the true cost and benefit of your digital ad spend. The News:  A.I. saw a $100 billion market cap loss. What happened? And how did Google react? DoNotPay is in the news again, and it could mean legal troubles are brewing. Using fruit snacks to generate good reviews from jurors.