Lunch Hour Legal Marketing

The 2026 Lunch Hour Legal Marketing Summit has come to an end, but boy, oh boy, did we capture some great questions in our live episode recording at the Acme Feed & Seed! To rub the FOMO in a little deeper for all those who skipped this year’s event, we have a special taste of the energy and thought-provoking inquiries we discussed on stage in Nashville to a packed and sweaty group of lawyers and in-house marketers. Gyi and Conrad tackle the news events of the week before going straight to some heated (literally) Q&A with our guests. If you missed the event, the outpouring of photos and accolades on social media are fantastic, but they still don’t quite capture the energy that we felt in that room with our special community. It was a magical week filled with mythical creatures and t-shirt cannon assaults. You just had to be there.   We want to give a special thank you to everyone who joined us in Nashville last week! We are truly grateful that you spent your time with us, and we hope you walked away feeling confident that you made the right choice in traveling to spend the week at the Gyi and Conrad show. Thank you to our incredible sponsors, without whom the event would not have been quite as successful: Juvo Leads, Lawmatics, CallRail, ALPS Lawyers’ Insurance, and our newest addition the LHLM Sponsors, Eve! Have unanswered questions? Drop us a line! Connect with us on social, and direct email inquiries to [email protected].   Chapters 00:00 – Intro: Sweating in Nashville 01:12 – News: AI Watermarks & Google Slop Detection 02:50 – News: Google AI Overviews Pulling from Listicle Sites 05:14 – Summit Recap: Highlights & Giving New Voices the Stage 06:12 – Summit Recap: The Endorsed Sponsor Model & Kicking Out Vendors 07:20 – Summit Recap: Ignite Talks & the Casey Byrus Award 08:36 – Summit Recap: Sasquatch, a Mermaid, and the T-Shirt Cannon Incident 09:09 – Audience Q&A: DIY Ways to Measure Brand Awareness 16:28 – Audience Q&A: Dipping a Toe into Brand Advertising (Meta, Reddit) 24:52 – Audience Q&A: Getting Authentic Google Reviews & Avoiding Silent Review Issues 31:58 – Audience Q&A: Getting Involved in Reddit Discussions Without Getting Banned 37:58 – Audience Q&A: Where First Dollars Go for Direct Response 39:40 – Audience Q&A: Agentic AI & SEO — Promise and Risk 48:01 – Audience Q&A: LinkedIn's Role in Legal Marketing 53:03 – Audience Q&A: Marketing Spend & Satellite Office Rent in the P&L 54:40 – Audience Q&A: Breaking into the Bilingual/Hispanic Market 59:19 – Outro & Sign-Off

We’re long overdue for a classic Gyi and Conrad mess-around. Let’s poke fun at Scorpion’s new AI marketing guide, shall we? Later, the guys highlight your juicy LinkedIn comments about discount pricing in the personal injury market. ----- While we can see some merit here and there, is too much of Scorpion’s Not All Ai is Created Equal: How to Evaluate AI for Law Firm Marketing guide just so-so? The guys talk through the elements of both its questions and recommendations to help you understand its hits and misses.   Some personal injury lawyer in Indiana is pitching discount pricing to undercut competitors, but is that actually a good idea? His LinkedIn commenters aren’t impressed—stick around to get Gyi and Conrad’s take. The News: Major eyeroll moment here for the Google overlords – Google: Reddit Gets No Special Preference In Google Search Rankings. We wouldn’t recommend FirmPilot, but we have immensely enjoyed watching it fall on its face. LinkedIn has added a “Seems like AI Slop” Button, and we’re totally here for it.    Hey, you! Send us a question and we might just feature it on the show.  Ask us a question!  Listen Next:  Clio’s All-In with Scorpion – Who Gets Stung? Connect: Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok r/LHLM

Gyi's talking up Lawmatics' new toy, Conrad's still not letting AI anywhere near his intake desk, and somewhere in Iowa, Tim Semlroth is regretting ever asking a follow-up question. This month's Office Hours highlights reel pulls the best of three weeks together: Lawmatics unveils Merlin, a listener's 17-lawyer FAQ video project turns into a masterclass on feeding the machine, and the guys tackle the question every firm actually wants answered: how do you get more damn reviews? Multi-channel? Fine. Volume game? Also fine.  Three episodes, one highlight reel, zero patience for mediocre chatbots. We are one week away from the Lunch Hour Legal Marketing Summit (and word on the street is it’s the most talked about legal event of the year.) What are you waiting for?! Get those tickets: lunchhourlegalmarketing.com/registration. Want to be more connected with Gyi and Conrad? Join us on Slack! A big round of applause to our outstanding sponsors: Lawmatics, CallRail, Juvo Leads, and ALPS Lawyers Malpractice Insurance!   Chapters 00:00  Cold Open: "The One-Yard Line" 00:54  Intro, FIFA Pool Win & Pasta Pandering 03:11  Lawmatics Unveils Merlin: New AI Features 07:52  Should AI Handle Frontline Intake? 12:11  "The Trade-Off Should Never Be Cost Effectiveness" 16:50  Speed AI: Catching the Cases You Dropped 20:22  Tim Semlroth's Question: Deploying 17 Lawyer FAQ Videos on YouTube 24:37  What Google's AI Actually Wants: Provider Bios & Pricing 28:10  Shorts, Thumbnails & Platform-Specific Editing 30:36  How Do I Get More Online Reviews? 35:21  The Volume Game: Getting Creative With Review Requests 38:37  Diversify Beyond Google: Yelp, Avvo & the Death of Hub-and-Spoke 

This week, outside the box comes in two flavors: a lawyer in a Bigfoot costume, and a firm that killed its entire legacy media budget and never looked back  —--------- Angel Reyes runs a Texas PI firm spending $50 million a year on marketing. All of it digital, none of it billboards, none of it legacy media. He killed that spend back in 2018 and never looked back. His take: brand loyalty in personal injury is mostly a myth. Clients aren't shopping for a name they trust, they're picking whoever calls them back first.  Elliot Johnson runs that $50 million budget day to day, and his job is making sure the data underneath it can actually be trusted, with clean integrations, reliable reporting, and no leaks. He and Angel walk through cost per kept case versus cost per acquired case, why last-click attribution is a comfortable lie, and what happens when you try to model a customer journey that's more emotion than math. Plus, two weeks out from the Summit: a thank-you to LHLM Summit video partner Bluphyre Media, whose "Bigfoot Lawyer" campaign is proof that thinking outside the box doesn't have to mean spending outside your means. Sometimes it just means putting a lawyer in a Sasquatch costume.  -Want to hear more from our guests on this week’s episode? Then come join us in Nashville, August 11-13th, where Elliot and the Bigfoot Lawyer crew will be taking the stage and networking with our audience. Get your ticket before it’s too late: lunchhourlegalmarketing.com/registration -Thank you to our incredible sponsors: Juvo Leads, Lawmatic, CallRail, and ALPS   Chapters 00:00 Webbed Toes and Chili Cook-Off Wins 01:04 What We're Covering This Week 01:54 Sasquatch Is Coming to Nashville: A Bluphyre Media Thank You 05:10 Meet Bluphyre Media: The Bigfoot Lawyer Campaign 09:55 ALPS Minute: One Job, Denise 11:31 What "Cost Per Case" Actually Means (Angel Reyes) 13:42 Data Hygiene Isn't Optional (Elliot Johnson) 14:56 Why Angel Killed Offline Media in 2018 22:50 The Multi-Touch Attribution Problem 24:59 Setting Growth Goals With Actual Data 33:02 White Label Lead Gens and the One-Third Problem 39:54 Private Equity, MSOs, and What's Coming for PI Firms 44:02 Final Thoughts and the Summit Send-Off  

This election season is bringing a major hike in ad rates. What’s a lawyer to do? Later, service and gifts give every member of your law firm the opportunity to level up client experiences.  ----- Massive political ad spends are pushing expenses higher than ever in the lead-up to November 6, impacting your branded advertising economics both online and off. Do you need to make changes to your firm’s marketing campaigns? Should you take a break from branded advertising or push through? Conrad and Gyi debate tactical options to help you make informed decisions with your advertising budget.  And, if you do decide to cut back on digital media buys, where are those extra marketing dollars going to go? A gift budget is an excellent way to help your team members get involved in marketing. The guys explain how gifting promotes a more thoughtful mindset, helping your team connect more deeply with clients and creating opportunities to build affinity for your law firm.    The News: Depending on where you’re located—Elections advertising spend for 2026 expected to reach record high, outpacing presidential years.  Local positioning in action, folks: Michigan roofer bets on community over private equity. Imaging running a carefully worded ad just to have an AI summary screw it all up. Thanks, Google…bleh. – Google tests AI-generated summaries in Search ads And, here’s a real life example from Darcy Burk. Shout out to Michigan Auto Law for this cool campaign: Get Up To $3,000 Free. How do we teach young lawyers to function in an AI world without relying on AI in the learning process? – UChicago Law Unveils New AI Strategy   Make Summer More Fun:  Come see us in Nashville 8/11-8/13 at the LHLM Super Summit! Listen Next: Mindful Gifting || Resolutions Past and Future Connect: Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok r/LHLM  In This Episode 00:00 Intro & The Trophy Story 03:05 News: Election Ad Spend Record Highs 03:40 News: Local Positioning Lessons from a Roofer 05:35 News: Google Testing AI Summaries in Ads 06:19 News: Michigan Auto Law Campaign Shout-out 07:13 News: UChicago Law’s New AI Strategy 09:43 Should Lawyers Pause Ads During Mid-terms? 11:15 Strategy: Location-Specific Ad Planning 13:16 The Debate: Branding Consistency vs. Ad Spend 15:52 Direct Response vs. Brand Awareness 23:18 Employee Gifting Programs for Law Firms 27:10 Logistics: Using Gifting Platforms 28:32 The Power of Personalized Client Gifts 31:40 Incentivizing Employee Engagement 34:10 Operationalizing Marketing Efforts 38:34 Aligning Firm Growth with Staff Goals

Chris Earley runs a mid-sized personal injury law firm with an out-sized impact in Boston, one of the biggest, most competitive legal markets around, without trying to out-spend the giants. His approach: go narrow instead of broad. He calls it the centipede method, and it's exactly what it sounds like: hyperlocal radio, community sponsorships, a name he's leaned into hard, and a brand built on being different rather than being the biggest. Conrad and Chris get into the tension between brand-building (the long game) and direct response (the "I need clients this month" game), why knowing your numbers matters more than knowing every marketing channel, and why Chris still runs PPC even with a strong brand. Plus: his favorite tools, and what it actually means to compete with yourself instead of everyone else. Catch Chris live at the Lunch Hour Legal Marketing Summit, August 11-13 in Nashville.   -Connect with Chris on LinkedIn: https://www.linkedin.com/in/bostonpersonalinjurylawyer/ -Tickets! The LHLM Summit is just around the corner. Don't regret missing the best show in legal for 2026: lunchhourlegalmarketing.com/registration -Thank you to the hippest sponsors on the proverbial block: CallRail, Lawmatics, Juvo Leads, and ALPS Lawyers Malpractice and Law Firm Insurance! Chapters 00:00 – Introduction 00:54 – Intro: Meet Chris Earley, Competing Mid-Size in a Big Boston Market 02:15 – Being Different: Leaning Into the Earley Name and Authentic Branding 03:13 – Competing With Earley, Not Everyone Else 04:57 – The Centipede Method: Going Narrow and Deep Instead of Wide 06:36 – Hyperlocal Radio and the Local Content Flywheel 09:46 – Playing the Long Game: Brand Spend vs. Short-Term Cash Needs 11:20 – Know Your Numbers: The 80/20 Metrics That Matter 12:27 – Turning Off-Practice-Area Leads Into a Win 16:24 – The Weekly Email: Giving Value to "Competitors" 18:52 – Omni-Channel Marketing: Running PPC and Brand Together 20:22 – Favorite Tools: Speed AI, Lead Docket, and CallRail  

On the fence about coming to the Lunch Hour Legal Marketing Summit? Gyi and Conrad would feel absolutely terrible if you missed out, but this episode will help get you there. ----- Last Year’s Lunch Hour Legal Marketing Summit was ah-mazing. We had so many awesome attendees and speakers, and this year promises to be even better. To whet your appetite for even more delicious legal marketing tidbits, Gyi and Conrad highlight some of their favorite moments from the 2025 Summit, dishing out marketing trainwrecks, ways to recognize bad agency behavior, how to feed the AI machine, and more. We just know you’d love to be with us August 11-13 in Nashville. Sign up now! – Lunch Hour Legal Marketing Summit Listen Next: r/LHLM: Reddit Feeds the AI MACHINE Connect: Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok r/LHLM

The Lunch Hour Legal Marketing Summit is coming. To Nashville. In August. This week on Lunch Hour Legal Marketing, Conrad and Gyi sit down with two of the speakers headed to the LHLM Summit (August 11-13, Acme Feed & Seed, Nashville) for a preview of what's on the agenda. First, Mary Ellen Murrah of Vista Consulting makes the case for why the face of your law firm matters, and why a sea of middle-aged white guys on your website is leaving money on the table. Then, intake expert Kerri Coby White gets tactical on AI, key metrics, comp structure, and why the robots should stay off your phones. Two great conversations. Two very good reasons to get to Nashville. Get your tickets to the Lunch Hour Legal Marketing Summit at https://lunchhourlegalmarketing.com/registration/. Thank you to our sponsors: Juvo Leads, Lawmatics, CallRail, and ALPS Legal Malpractice Insurance and Law Firm Insurance!

You just received $100,000 from the Marketing Fairy. Now, how do you turn that into clients? With a smart marketing budget guided by Gyi and Conrad’s keen-witted tactics, of course! And later, the guys explain how to invest in community events and grow your brand affinity. ------ To continue to gain more clients and profits, you need to spend your marketing budget wisely. Now, while we know the size of your firm will affect the size of your budget, let’s take a careful look at how Gyi and Conrad would advise you to deploy a $100K marketing spend over the course of 12 months. From direct response to networking to SEO to content creation and more, the guys talk about what’s important, what’s not, and how to prioritize your magical marketing dollars over the course of a year. Later, a listener asked a question about sponsoring a rodeo! Gyi and Conrad have plenty of insights into how investing in events and sharing your passions helps your law firm become a well-known, appreciated business in the community. Yee haw! The News: Well, Conrad sure is surprised—Reddit continues to be a major search choice for the masses: Google May 2026 Core Update: Reddit Up, YouTube Down.  This just dropped: Legal Client Experience Report 2026 | Case Status, and while lots of folks are satisfied with their legal outcomes, far less would actually recommend their lawyer. What gives? CX Summit 2026, we applaud you for not accepting pay-to-pitch speakers at your conference. Keep on keeping it classy.  In contrast to the meager AI search data from Google, Bing appears to be offering a much more robust set of insights: New AI Visibility Insights in Bing Webmaster Tools: Intents, Topics, Citation Share, Compare. Make Summer More Fun:  Come see us in Nashville 8/11-8/13 at the LHLM Super Summit! Listen Next:  How Much Marketing is Enough?   Connect: Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok r/LHLM

Money talks (and so should your P&L). This week, the guys are getting fiscal. Conrad and Gyi bring in two heavy hitters. First up, Leah Miller, fractional CFO and Founder of Firmly Profits, sits down with Conrad and Gyi at the PILMMA Super Summit and breaks down what your finances actually say about your marketing. The big (and predictable) surprise? Most firms are undercapitalized and under-measured. She and the guys dig into the real benchmarks: what healthy marketing spend looks like (you're probably low), what KPIs a CFO actually cares about, and why doubling your intake means nothing if your average case value is tanking. Consider this Chapter One. Then, Josh Porte from Holland & Knight demystifies the MSO model in plain English in a conversation recorded at Vista Consulting Team's A Seat at the Table event. If you've been nodding along to private equity conversations while secretly Googling "what is Rule 5.4," it's time to get schooled. Josh walks through how money flows between a law firm and an MSO, where the ethical guardrails actually live, what rollover equity means for sellers, and why the management services agreement you sign today might be with you for the next 20 years. Minimum. Advanced material, but we believe in you. Whether you're running a tight PI shop or eyeing an acquisition, this episode is a masterclass in treating your law firm like the business it actually is. No yellow book required.-Want to hear more from our guests? They’re on LinkedIn (and they’re real people, not AI!): Connect with Leah Miller; Connect with Josh Porte. -We learned so much at A Seat at theTable that we created a page on our website dedicated to it. Listen to all the interviews, and enjoy the enlightening conversations as much as we did: https://lunchhourlegalmarketing.com/private-equity-law-firms-the-mso-guide/ -We are now less than two months away from The Lunch Hour Legal Marketing Summit! Check out our speakers, agenda, and register on our website.-A roaring ‘thank you’ to our incomparable sponsors: Juvo Leads, Lawmatics, CallRail, and ALPS Legal Malpractice and Law Firm Insurance! Chapters 00:00 Intro 03:23 Leah Miller: How Much Should You Spend on Marketing? 06:27 KPIs & Metrics CFOs Actually Care About 08:19 Financial Benchmarks for Law Firms 11:13 Brand vs. Non-Brand Spend & Regional Variability 12:08 Borrowing to Grow: Acquisition Financing 14:58 AI, Offshore Staffing & the Impact on Labor Costs 15:55 Modeling Finances Around Big Outlier Cases 17:06 What to Look for in a Fractional CFO 19:00 Josh Porte: Rule 5.4 & the MSO Structure Explained 21:12 Josh's Role at Holland & Knight 21:58 What Makes a Great MSO Transaction 23:24 The Gray Areas: Intake, Case Acceptance & Rule 5.3 25:50 How Money Flows: Fixed Fees vs. Cost Plus (No Revenue Splits) 27:56 Where AI Software Lives in the MSO Structure 29:44  Growth Through Acquisition: The Buy-and-Build Playbook 32:29 Operating Agreements, Non-Competes & Rollover Equity 35:58 Management Services Agreements: Terms & Lock-In 37:05 EBITDA Multiples, Multiple Arbitrage & Equity Value Creation 40:17 PE Fund Timelines & Exit Horizons

Google Search Console is serving up AI search impressions… and we’re not impressed. But first, good ol’ email marketing campaigns are more effective than you might think! ------ Email marketing is often pretty underrated, but, with the right finesse, it’s a great way to stay in touch with your people and grow your business. Gyi And Conrad share email best practices and key business objectives to help you make good use of this inexpensive, but advantageous, marketing tool. Later, some data is better than no data right? Right? Or, is AI search sliding down the slippery slope to minimal marketing accountability? Zeroing in on today’s first news item, the guys dig deep into the ways AI features track impression data, taking a particularly hard look at its imperfections. But, is there still hope? Gyi and Conrad share practical ways to analyze the data available to you to attempt to shine some light on the efficacy of your law firm marketing in AI search.    The News: Google’s newest offering really wants to sound like it’s giving some helpful AI search segmentation, but it’s pretty embarrassingly basic. – Introducing Search Generative AI performance reports in Search Console Win a trip to the LHLM Super Summit!!! Learn how: The Lunch Hour Legal Marketing FIFA Pool || FIFA World Cup 2026 Contest Our good friends at Lawyerist are doing their annual Website Competition, and they’ve found that new AI-created sites are pretty substandard and—shocker—dealing with security issues. Don’t forget!  Google is opting you in for call recordings on JULY 1 if you currently have that as ‘unselected’. Take appropriate action, folks.    Podcast Appearances:  Un-Billable Hour – Seat At The Table: Getting an “A+” in Client Satisfaction Lawyerist – AI for Law Firm Growth: Building Smarter Systems and Better Business Decisions, with Conrad Saam Championing Justice: A Personal Injury Podcast – PART 1: Why Legal SEO Isn’t Dead, But Most Law Firm Marketing Is and PART 2: Why Legal SEO Isn’t Dead, But Most Law Firm Marketing Is Answering Legal – Lunch Hour Except the Law? Conrad & Gyi on How Clients ACTUALLY Find Your Firm   Make Summer More Fun:  Come see us in Nashville 8/11-8/13 at the LHLM Super Summit!   Listen Next: What is AI Visibility, Anyway?   Connect: Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok r/LHLM

Everyone's talking about MSOs. But this isn't really a conversation about MSOs. This week on Lunch Hour Legal Marketing, Conrad Saam and Gyi Tsakalakis take you inside Vista Consulting's "A Seat at the Table" event, where lawyers, operators, bankers, and investors gathered to wrestle with the biggest structural shift in legal in a generation. Conrad and Gyi went with one agenda: filter through the PE noise and find out what all of this actually means for law firm marketing. What they found was more interesting than the headlines. Law firms are being evaluated as branding and marketing companies. Outside capital is chasing firms with diversified case acquisition, strong community relationships, and operational sophistication. And the firms that still can't track cost per case, attribute a lead, or explain their marketing mix? They're increasingly invisible to the people writing the checks. Three guests. Three very different seats at the table. Rob Bordonaro of Nager Romaine & Schneiberg brings a Fortune 50 operator's eye to a legal industry he describes as years behind on process, technology, and leadership development, and explains why that gap is exactly what makes this moment interesting. Jonathan Hawkins of Law Firm GC has brokered these deals from both sides. He breaks down growth capital, why law firm mergers fail, and why private equity has started describing law firms as branding and marketing companies first. Chad Dudley of Dudley DeBosier built the deal that put MSOs on the map for personal injury firms. He explains true cost per case, what makes a firm worth partnering with, why brand means something different than awareness numbers, and why depending on a single marketing channel is just waiting for a failure. If you've been watching this space and wondering what it actually means for your firm's marketing strategy, this is the episode. More LHLM If you want to hear all of our full-length conversations from A Seat at the Table, there’s a space for that! Head over to Private Equity & Law Firms: The MSO Guide - Lunch Hour Legal Marketing to find out more about what we learned and hear the conversations. Thank you to our sponsors: Juvo Leads, Lawmatics, CallRail, and ALPS Legal Malpractice Insurance Want more Gyi and Conrad in your work week? Join us for Office Hours, live every Thursday at 1 PM ET on LinkedIn. We’re starting a Slack Community. Want in? Come on over! The Lunch Hour Legal Marketing Summit is coming to Nashville this August! Will you heed our call and get your tickets? The clock is ticking… Secure your tickets: https://lunchhourlegalmarketing.com/registration/ Chapters 00:00 The 3 Marketing Themes Lawyers Should Watch 03:25 Ohio’s Largest Workers’ Comp Firm Explores MSOs 05:28 Why Legal Is “Years Behind” Other Industries 06:47 Outside Operators Are Changing Law Firms 08:38 The CMO & Leadership Gap in Legal 10:06 Economies of Scale in Legal Operations & Marketing 11:32 Will MSOs Actually Improve Client Experience? 13:13 Jonathan Hawkins on PE Interest in Law Firms 14:45 Fear, Growth Capital & the PE Opportunity 15:57 What “Growth Capital” Actually Means for Law Firms 17:58 Why PE Sees Law Firms as Marketing Companies 18:46 Equity Opportunities for Non-Lawyer Talent 19:45 The Operational Reality of Law Firm Consolidation 19:46 Why Law Firm Mergers Fail (and How to Avoid It) 20:57 Marketing Challenges Inside Consolidated Firms 22:05 Economies of Scale for Advertising & AI 23:05 Chad Dudley: How Dudley DeBosier Pioneered the MSO Model 25:35 How an MSO Actually Accelerates Case Growth 26:50 True Cost Per Case: The Marketing Metric Most Firms Miss 29:34 What Makes a Firm an Attractive MSO Candidate 31:56 Why Brand Matters More Than Awareness Numbers 34:59 Brand vs. Direct Spend: How to Think About Your Marketing Mix

If your marketing agency is telling you they can deliver your law firm visibility in AI search, they might be selling you a bunch of hogwash. Come for the rest of the “Top 10 Things that Piss Off Gyi & Conrad,” stay for their sage insights on marketing questions from PILMMA Super Summit 2026. ----- Howdy, dear listeners! Gyi and Conrad met up in San Antonio for a Texas-sized showdown with the latest AI-slop-marketing-nonsense. They hash out “AI visibility” (quotations for skepticism, folks), chat with the good people on the PILMMA conference floor, and answer a few pressing questions—leaving just enough time to ride off into the glorious orange sunset.    The News: Well, they’re saying this is the biggest thing to happen in search in 25 years: Google Shifts to AI Search, Heralding Major Change in How People Use the Internet. So, what’s the sitch?    Catch Lunch Hour Legal Marketing on the road!  LHLM Super Duper Summit (of course!)   Listen Next: Help, My Law Firm is Stuck! – Should I Expand Practice Areas or Locations?   Connect: Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok r/LHLM

Your brand is where it’s at, folks, but maybe you’ve forgotten the marketing fundamentals that really make it work. Join us for Gyi and Conrad’s crash course in brand economics to help you focus your efforts and grow your business. ----- Summer might be coming for the kiddies, but all good little legal marketers need to go back to school! The Foundational Brand Advertising class is in session with professors Gyi Tsakalakis and Conrad Saam, so put on your thinking caps and let’s relearn the basics of brand—the keystone of your marketing efforts. They start with a vocab review and then dig into brand marketing essentials—discussing audience, reach, medium, targeting, market penetration, impression understanding, and so much more.  Later, when it comes to brand understanding and direct response, wouldn’t it be great to get into the mind of the consumer? The guys do just that, using recordings taken by real people looking for legal services, obtained through Near Media research.    The News: ChatGPT ads are here for the masses, but is there any way to know what you’re getting? – Advertise in ChatGPT | Open AI Ads Well, Google has deprecated FAQ markups, so you might want to rethink your priorities. – Markup FAQs with Structured Data Darren Shaw with the breaking news, yet again! – Reddit and your Google Business Profiles Big brother is listening, folks… Google Ads Call Recording To Default To Yes On July 1st.     Catch Lunch Hour Legal Marketing on the road!  PILMMA LHLM Super Duper Summit (of course!)   Listen Next: What's In A Brand?   Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok r/LHLM

“Butts, not bots.” That’s the philosophy behind this week’s conversation with Ted DeBettencourt of Juvo Leads, a new sponsor of Lunch Hour Legal Marketing, and honestly, it sparked one of the most practical discussions we’ve had about intake in a long time. From AI chat frustrations and LSA response failures to empathetic intake conversations and signed retainers through text, this episode digs into what actually helps law firms convert more leads into cases. Ted joins Conrad and Gyi to break down why human-powered intake still outperforms automation in many legal marketing scenarios, how firms lose leads by forcing clients into the wrong communication channels, and why response speed alone isn’t enough if the experience feels robotic. They also get into A/B testing intake vendors, reducing wasted PPC spend, qualifying leads properly, and the hidden dangers of certain lead-handling practices in the legal industry. If you’ve ever wondered whether AI intake is really “good enough” yet or whether your law firm is accidentally creating friction for potential clients, this episode is for you. Connect with Ted! You can find Ted on LinkedIn, and head over to juvoleads.com to take advantage of Ted’s offer to get 50% more leads or your money back with a free 30-day trial. Enter code LHLM for discounted retainer pricing. A massive thank you to all of our new sponsors we have onboarded under our endorsed sponsor model: Juvo Leads, Lawmatics, CallRail, and ALPS Insurance! Gyi and Conrad are headed to the PILMMA Super Summit in San Antonio! If you’re in attendance, say hello and let us know your thoughts on the event. The Lunch Hour Legal Marketing Summit is coming. Have you secured your ticket?

Conrad’s query sounds simple on the surface: If we’re getting paid to talk about something, how obvious do we have to be about it? That turns into a much bigger conversation with John Henson about disclosures, sponsorships, and where people tend to get themselves into trouble. They talk through the new LHLM endorsement model, what actually needs to be said out loud, and how far you can go before it starts to feel like you’re hiding something. (Hint: don’t do that.) There’s also a practical side to this. Nobody wants a podcast that sounds like a legal disclaimer with a few jokes sprinkled in. So the question becomes: how do you stay compliant without killing the flow? Chimes, hashtags, beginning-of-episode callouts: John walks us through what works, what’s probably enough, and what starts to look a little shady. Then John flips it around with a great question he’s been stewing on for Lunch Hour Legal Marketing: He’s running a small firm with a national footprint and doesn’t care about ranking locally. How is he supposed to market that? Plus! John Henson will be schooling us on staying out of FTC jail at the Lunch Hour Legal Marketing Summit this August in Nashville. Get your tickets: https://lunchhourlegalmarketing.com/ Want more Lunch Hour in your week? Catch Gyi and Conrad live every Thursday at 1 PM for Office Hours on LinkedIn! Thank you to our beautiful, brave sponsors Juvo Leads, Lawmatics, CallRail, and Alps Insurance!

Two dashboards. Two stories. One broken relationship. This week on Lunch Hour Legal Marketing, Conrad Saam and Gyi Tsakalakis unpack a client loss that wasn’t really about performance; it was about measurement. The agency saw success. The law firm saw zero cases. And both were looking at completely different versions of reality. We break down a $11.5K paid search campaign that generated 64 leads at a $181 CPL with strong engagement metrics but still ended in termination. Why? Because the agency optimized for cost per lead, while the firm measured success by signed clients. No shared definition of a “good lead” meant no shared understanding of success. So what actually went wrong? And more importantly, how do you prevent it? We dig into: Why cost per lead is the wrong scoreboard for a firm measuring signed cases How “wanted leads” become the missing feedback loop in legal marketing The role of intake, attribution, and CRM gaps in distorting performance Why even strong campaigns fail when dashboards don’t match reality How fractional CMOs can either bridge—or widen—the measurement divide At the center of it all is a simple problem: agencies and law firms are often not just disagreeing… they’re not even reading the same watch. Lunch Hour Legal Marketing will be covering Vista Consulting Team’s Baltimore event, A Seat at the Table. Conrad and Gyi will be at the PILMMA Super Summit in May. Want to meet them and be on the pod? Reach out! Come to the Lunch Hour Legal Marketing Summit, and listen to John Henson school us on how to stay out of FTC jail, and eat a listicle on us! ------- Conferences & Mentions:

Is your law firm marketing budget relying on channels that account for less than 1% of new leads? Oh boy, do we love a good stat!  ----- We're back with a super duper installment of "By the Numbers" where we dive into real data for your law firm marketing strategy! Gyi Tsakalakis and Conrad Saam break down the latest stats from Near Media and CallRail that are changing the game for legal marketing and law firm SEO. How many consumers actually know how personal injury lawyers are paid? And despite the hype, how relevant is AI in legal search right now? CallRail data shows AI touches are a very small part of inbound leads, but just how small? We also cover important local search statistics on when consumers choose to call without clicking your website. The News: CallRail is giving us easy, generous access to their AI resources. Good stuff!  Cool your jets, private equity—new boundaries incoming: Bills to rein in outside investment in law firms advance in California, Illinois. Google’s latest reviews update is suuuuper problematic. Here’s Darren Shaw’s take. Everyone start prepping your doomsday bunkers. Anthropic’s Mythos Model is showing emergent cyber-hacking skills. Catch Lunch Hour Legal Marketing on the road!  GLM Bootcamp  A Seat at the Table PILMMA LHLM Super Duper Summit (of course!)   Listen Next:  Is AI Optimization a Thing?  Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok r/LHLM

The best conversations from ABA TECHSHOW 2026, all in one place. Gyi and Conrad hit the floor to talk with legal tech innovators, lawyers, and industry leaders about what’s actually working right now. ----- In this special recap episode of Lunch Hour Legal Marketing, we’re bringing you our favorite conversations from the floor of ABA TECHSHOW 2026. From getting paid faster to using AI more effectively, these interviews highlight the ideas shaping the future of law firms. ----- In this episode: Why law firms struggle with collections (and how to fix it) How AI is saving hours in legal workflows Smarter estate planning through automation Building a brand that actually connects with clients Real-world insights from lawyers and legal tech founders Subscribe for more insights on legal marketing, tech, and law firm growth.Which conversation stood out most to you? Let us know in the comments.Connect with our guests!Matt Darner, Cofounder and CEO of CollBox-LinkedIn: https://www.linkedin.com/in/matthewdarner/-Website: https://collbox.co/Isabella Hughes, Cofounder of EstateMin-LinkedIn: https://www.linkedin.com/in/isabella-hughes-77719a250/-Website: https://www.estatemin.com/Majo Castro, Founder & Managing Attorney of Castroland Legal, PLLC-LinkedIn: https://www.linkedin.com/in/majocastro/-Website: https://www.castrolandlegal.com/Mike Whelan, Host of the “AI in Practice” Podcast; CEO of Lawyer Forward-LinkedIn: https://www.linkedin.com/in/mikewhelanjr/-Podcast Page: https://podcasts.apple.com/us/podcast/ai-in-practice/id1846506529 Wendy Meadows, Attorney & Mediator at Law Office of Wendy S. Meadows, LLC-LinkedIn: https://www.linkedin.com/in/wendy-s-meadows/-Website: https://www.wendymeadowslaw.com/

Why is it SO difficult to track success in AI search? You want to rank, AI is a beast, your agency might be full of it, and we want to help. Then, we know people are going to lose their jobs to AI, but whose heads will be the first to roll? --- If the chaos of AI search is making your head spin, let’s see if we can get you off the merry-go-round. The lack of understanding and transparency from digital marketing agencies is bonkers right now, so you might be getting bad info about your AI search data. Gyi and Conrad get into the realities of how these AI results really work and how to approach your law firm growth tactics in this environment.  Later, it was fascinating to see the heavily AI-centric startup alley pitches at ABA Techshow. Tons of law firms are building their own tools with AI, so what does this mean for legal tech, marketers, agencies, etc.? Let’s discuss whether we’re all losing our jobs…   The News: Smokeball and Thomson Reuters are dating. Is it love, or do they just want each other for their data? –  Smokeball and Thomson Reuters Partner to Create the Premier Legal Technology Ecosystem  Wanna chat about the ins and outs and heres and theres of the private equity landscape? Join us at A Seat at the Table May 6-7 at the Baltimore ballfields.  You know what they say, Astroturfing is the best form of flattery. Also, come hang out at r/LHLM! Listicles have never been classy, but did you know that they could also be illegal? Lily Ray explains it well:  Promotional listicles: in some cases, they may actually be *against the law,* according to FTC rules. Come to the LHLM Summit! Join us 8/11-13 for some killer talks on law firm growth. Lee Rudin will be there to tell you why your merch sucks, and we know you don’t want to suck. Kerri Coby White is gracing us with an in-depth talk intake, and we know you need that, too! So much good stuff—be there.  Listen Next:  How to Rank in Google AI Mode Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok r/LHLM  Chapters 00:00 Go Blue! 01:51 Legal Marketing News 02:05 Smokeball and Thomson Reuters Getting Cozy 03:21 Private Equity in Legal: "A Seat at the Table" Event 04:18 We Got Astroturffed! 04:50 Promotional Listicles May Be Illegal (FTC Rules) 08:23 LHLM Summit: Your Merchandise Sucks (Lee Rudin) 09:07 LHLM Summit: In-Depth Intake Talk (Kerri Coby White) 09:38 How to REALLY Rank in AI Search & ABA Tech Show Recap | Segment 1 11:13 The Impossibility of Tracking AI Search Success (Why Agencies Lie) 18:26 Tactical AI Search Optimization: Data Infrastructure & Tracking 24:01 Why It’s Still a "Google Most World" & The Importance of Digital PR 37:21 Who Will Lose Their Jobs to AI? (ABA Tech Show Startup Alley) | Segment 2 42:56 The Race to Bespoke AI Software and Headcount Reduction 48:56 Join us for Office Hours

Conrad and Gyi are live from ABA TECHSHOW 2026 at McCormick Place in Chicago, and they've got a big announcement. Lunch Hour Legal Marketing is going all-in on AI with the debut of Claudia, the podcast's new AI co-host. Trained on the most authoritative legal marketing sources (including this very podcast), backed by private equity from Amazon's Alexa Fund, and equipped with her own proprietary accuracy-testing model... What could possibly go wrong? The guys break down the news: A landmark social media addiction verdict against Meta and Google  The epic police accountability case starring Afroman A lawyer whose social profiles were hijacked by a Morgan & Morgan slogan Thanks to our sponsors: Thyme, Alps, LexReception, CallRail, and our new sponsors, Lawmatics and Juvo Leads!An additional thank you to the hosts of this week's events, Smokeball and 8AM!   Chapters 0:00 Welcome from ABA TECHSHOW 2026 0:43 Thank You: Smokeball & 8AM 1:54 Why TECHSHOW Is Different 2:42 Big Announcement Coming 3:26 New Format & Weekly Episodes 3:53 Going All-In on AI 4:17 News: Afroman's Civil Rights Case 5:29 News: Meta & Google Social Media Addiction Verdict 6:27 News: Attorney's Social Profiles Hacked 7:29 ALPS Insurance Ad (Read by Claudia) 8:56 Introducing Claudia, AI Co-Host 11:04 What Claudia Does for LHLM 11:19 How Claudia Was Trained 12:37 Hallucinations & Accuracy — How Claudia Handles It 13:35 The Self-Serving Training Problem 14:34 Claudia as Agency Secret Sauce 15:20 Three Firms Per Market — The Business Model 16:02 Claudia's... Unconventional Capabilities 16:56 Things Get Weird 17:22 Budget AI Problems

We love answering your questions, folks! Gyi and Conrad have collected a series of queries from a variety of LHLM listeners, and they’ve got plenty of tactical insights to share. ----- Mail time! When we know what’s on your mind, we can bring you the focused, valuable guidance you need to keep growing and improving your law firm business. So, what questions & answers do we have for you today? They guys address marketing mindset shifts (think like a CEO!), seemingly dubious PPC data, visibility tips, 2026 conference recommendations, and more. Also, things are a’changing at Lunch Hour Legal Marketing. Gyi & Conrad take a moment to explain the new partnerships they've been developing, and the next step in the evolution of the podcast.  The News: Greater personalization seems to be the driving force behind the expansion of Personal Intelligence across AI Mode in Search, the Gemini app, and Gemini in Chrome. Is this good? Bad? Another step toward hyperdependency? We’ll see: Bringing the power of Personal Intelligence to more people Anthropic has done an extensive study on What 81,000 People Want from AI. Give it a read. Users can now ask AI about the businesses they see in Google Maps, and we think this promises to bring some significant user behavior shifts over time. Think about it: How we’re reimagining Maps with Gemini. OpenAI updates: Introducing GPT‑5.4 mini and nano. Find Conrad and Gyi at ABA TECHSHOW!   Listen Next:  BS You Hear at Legal Conferences Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok r/LHLM Chapters 00:00 Intro: LHLM at ABA TECHSHOW 2026 02:23 The News: Google's Personal Intelligence & AI 03:16 The News: Anthropic’s Massive AI Study 04:10 The News: Google Maps Re-Imagined with Gemini 05:10 The News: New ChatGPT Release 05:31 Find LHLM at ABA TECHSHOW 06:43 An Evolution for Lunch Hour Legal Marketing (Sponsored Endorsement Model) 13:50 Listener Review: Invaluable 5 Stars 14:58 Opening the LHLM Mailbag 15:15 Mailbag Q1: Helping Marketing Operators Think Like a CEO 22:54 Mailbag Q2: Turned Off PPC, No Drop in Leads - Why? 29:57 Mailbag Q3: Top 3 Trends to Increase Visibility/Growth 36:20 Mailbag Q4: Legal Conferences to Attend in 2026 39:10 Wrap-Up

Paralegals might not wear capes, but they’re often the ones keeping your law firm running and making sure your clients are happy. Conrad and Gyi dive into the unsung, everyday heroes of your practice, your paralegals, and how the right team can make or break your client experience. We highlight a few key clips from a full-length interview Conrad had with Ryan McKeen and Marisa Rua from Para Era about building better paralegal training programs, hiring talent from unexpected industries like food service, and creating systems that let paralegals thrive.  Your paralegals are often the first face of your firm, the first voice clients hear, and the first impression that shapes your brand. Ryan and Marissa discuss how to turn that reality into a competitive advantage.📺 Want to hear our entire discussion with Ryan and Marisa? Watch on YouTube The News Congratulations to Neil Katyal for overturning Trump’s unconstitutional tariffs. Big law firms like Jenner & Block, WilmerHale, Perkins Coie, and Susman Godfrey stand strong, proving that not all big law groups are wusses. And yes, your paralegals are still more important than you thought.   Chapters: 00:00 Dirty Hands and Native Berries 02:34 News: Legal Wins and Law Firm Backbone 04:07 Why Paralegals Matter for Marketing 06:07 The Paralegal Training Gap 06:33 Hiring Great Paralegals (Even with Zero Experience) 08:45 Marketing Law Firm Jobs to Non-Legal Talent 09:18 When It’s Time to Let a Paralegal Go 10:14 Operational Tips for Better Paralegal Performance 10:18 Let Paralegals Schedule Their Own Calls 11:47 Send Paralegals to Conferences Too

A real Olympian on our little podcast?! Athlete and lawyer Rich Ruohonen shows us all how excellence and commitment are good for business. And, more importantly, how standing up for what’s right as both a citizen and a representative of the law is so necessary in our current cultural climate.  ---- Okay, so maybe you can’t be an Olympian, but you can grow your business by pursuing your passions, investing in your community, and showing genuine care for those around you. Gyi and Conrad are honored to welcome Rich Ruohonen, the oldest-ever American winter Olympian, to talk about his experiences with the American Curling team in the 2026 Milano Cortina Olympic Games. Oh, and for all you lawyers out there, Rich shares down-to-earth insights on how his personal injury law firm engages with their community.  Later, in the wake of the killings of Renée Good and Alex Pretti, Rich was compelled to use the Olympic stage to speak out about ICE violence in his home state of Minnesota. He shares what that experience meant for him as both a lawyer and a citizen of our great country. Thank you to Rich for representing our country and the profession so well.  📺 Watch: Rich's Olympic Speech   The News: Guess this wasn’t a no-brainer—don’t be a dummy and talk about sensitive information with public AI chatbots. This case shows us why: United States v. HEPPNER And, in more AI nonsense: Lawyer apologizes for fake quotes, fabricated judgments generated by AI in murder case. Yikes. And, some lawyer skulduggery in South Carolina: Lowcountry Attorney Charged with Defrauding $1.5M from Mt. Pleasant Law Firm and Clients. Eesh. On a lighter note, get your tickets for the LHLM Summit! Yay!   Listen Next: The One Where Gyi and Conrad Rock the Boat   Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok r/LHLM  In This Episode: 00:00 Fit Check 02:24 Starting with the News 07:50 Introducing Olympian Lawyer Rich Ruohonen 08:18 Rich's Olympic Journey in Curling 15:15 Curling, Law, and Business: The Intersection of Being an Athlete and a Trial Lawyer 29:11 Making a Stand: Rich Ruohonen's Olympic Speech on the Rule of Law in Minnesota 41:18 Closing & Final Thanks

Business feeling stagnant in your smaller market? Contradictory to our previous claims, adding a new practice area might be just the thing. But first, new Direct Business Search data just dropped—what do you do now? ----- Fantastic news, everybody—Google has finally segmented out your Direct Business Search results. What does that mean for you? Gyi and Conrad hash out the details to help you understand how this new data could affect your tactics and budget, ultimately bringing better focus to your marketing efforts.  Later, we’ve often said that finding your niche area in legal practice can be a very effective way to capture more business in your market. Buuut… is that always true? Could there, perchance, be a situation where adding new practice areas is the best move for your business? Gyi and Conrad discuss the pros and cons of practice expansion and how to stay tactical and competitive in the process.  The News: Very clever PR stunt, folks. – Cheeky law firm offers to help Native American tribe evict Billie Eilish from their land after smug Grammys rant.  Just want to offer our appreciation to Rich Ruohonen for being an awesome athlete, lawyer, and citizen of our great country – A 54-year-old personal injury lawyer from Minnesota just became the oldest US Winter Olympian Google Direct Business Search data now showing in LSAs.  Fresh Near Media Research is on its way. Stay tuned!    Listen Next: LHLM Office Hours  Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok r/LHLM

Hey, friends. The hard truth of it is—It’s bad for business if there’s no rule of law. We’re grateful for the voices in the profession that have shown a willingness to defend our nation’s laws in the midst of uncertainty. Later, Conrad shares tips for making friends. ----- We’ve been heartened to see a variety of voices standing up for the rule of law in recent weeks, and working in legal, we know the pressures firms feel as they consider how to engage in our current political climate. But, on this we can all agree: The rule of law is essential for the health and prosperity of our nation. Gyi and Conrad take a moment to share stories and amplify the voices of those who have shown their commitment to uphold the Constitution.  Next, Conrad really opened a can of worms on Facebook this week. Come for the drama, stay for the tactical tips on standing out in a world of private equity-backed agencies. Grab some popcorn. The News: Bob Ambrogi digs into the hopeful thought that legal-specific tech platforms can do a better job for lawyers’ AI needs – Anthropic’s Legal Plugin for Claude Cowork May Be the Opening Salvo In A Competition Between Foundation Models and Legal Tech Incumbents Multiple clients have seen a 40% drop in their local visibility. Seems shady, eh?  If you don’t control your WordPress site, there’s a problem, folks. Gyi & Conrad explain how to own your stuff from the get-go.  Announcing the Lunch Hour Legal Marketing Summit in Nashville, Tennessee! It’s gonna be a great time, everyone. Get your tickets before they’re all gone! Mentioned: NCBP discusses the rule of law: Presidential Check-In – A Conversation with Patrick Palace  Sign the Pledge! Listen Next: Local Love, Review Realities, and the Truth about Google’s PMax Campaigns   Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok r/LHLM

As you advertise locally, advertise your localness! Then, what's a small firm to do in the sea of reviews? And, we really hate Google’s Performance Max nonsense.  ----- Lots to cover today, folks! Being connected to your community matters, and consumers respond with notable positivity to ads that emphasize all the local feels. Gyi and Conrad have plenty of insights on making the most of where you’re planted. Next, fake reviews keep pouring in, and you need a clear strategy to rise above the flood. The guys share tactical tips for directing your resources to become a strong competitor in your marketplace. And, lastly, Google’s PMax campaigns are a mighty unfunny joke. Ugh. The data is in, and—surprise, surprise—Google might not have your best interest at heart. Gyi and Conrad pick apart the latest data to help you understand what these campaigns are (not) doing for your law firm.    The News: OpenAI put this out there: Our approach to advertising and expanding access to ChatGPT. And, just to remind you all, at one point they told us ads were definitely not in the game plan. But… qué será, será, eh?  Near Media’s “Near Memo” podcast welcomed our very own Gyi for a chat you should definitely go listen to: AI Is Breaking Local Search—But Google Still Decides Who Gets Chosen   Mentioned:  Al Ludwig's LinkedIn post    Listen Next: Conrad’s Crystal Ball V: Lawyer Marketing Predictions for 2026     Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok r/LHLM

How did our delightful little pod become what it is today? Gyi and Conrad chat with Ben & Brian Glass at The Great Legal Marketing Summit about their respective entrances into the legal marketing world and the story of the podcast’s growing-up years. They discuss what podcasts can & can’t do as a marketing tool for your business and how to create a conversation worth listening to. Father-Son duo Ben and Brian Glass are prominent personal injury lawyers and business partners at BenGlassLaw in Fairfax, Virginia. They are known for their trial work, business acumen, and innovative marketing.

Mystic for hire! Conrad dusts off the ol’ prophetic orb for a look at what 2026 has in store for lawyers and legal marketers. ----- We know you’re itching to hear those future fortunes, but hang on a second! First, Gyi and Conrad look back at their previous predictions to see how well they forecasted 2025. I mean, you want to know whether you can trust these guys, right?  And, well, those results aside, the guys then gaze into the depths to pick out the important marketing trends to watch in 2026. More AI stuff, new law firm business structures, anybody who could do anything about fake reviews will do absolutely nothing about it… and more! Cheers to a New Year! The News: Quite the play, Google. - Official: Apple Intelligence & Siri To Be Powered By Google Gemini Better pay attention to this one, folks. Commercial environments are changing, but watching this trajectory should help us wrap our heads around it: New tech and tools for retailers to succeed in an agentic shopping era. And, Jay Ruane wrote a stellar book! - Analog Marketing in a Digital World: A Blueprint for Attorneys to Dominate Local Markets by Being Human   Suggested LHLM Episodes: Conrad’s Crystal Ball IV | Lawyer Marketing Predictions for 2025 - Legal Talk Network      Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok r/LHLM

First—watch out, Ohio. The guys are sore losers, so they’re taking it out on one of your websites. Later, what should law firms be doing during the honeymoon phase with new clients?   ------ Sour grapes, for sure: Following Michigan’s painful loss to Ohio State, Gyi and Conrad take revenge on Ohioans with a teardown of the Buckeye Law Group’s pathetic website. (Eesh—harsh, guys.) From ineffectual “Buckeye” branding to affinity-building misses to a phone number that leads to SOMEONE ELSE’S LAW FIRM, it’s not great. So, basically, Ohio drools, Michigan rules. Later, Gyi and Conrad want you to have a long and happy marriage with your clients, so you’d better not bungle the honeymoon. During this new, formative time, there are certain things you should and shouldn’t do! The guys talk about building trust through great first impressions, exceptional communication, clear expectations—all the things that create a delightful customer experience for your new clients.  A Wee Bit o’ News: Huh, Google is now allowing anonymous reviews. So, we’re wondering hard about whether this might encourage a mass influx of fake reviews… ya think? A few silver linings might exist, but let’s all just plan for the worst, shall we?   LHLM’s Top 5 Episodes of 2025! Clio’s All-In with Scorpion – Who Gets Stung? Not All Leads Are Created Equal Tasty Tactical Tidbits || Don’t Call It a Rebrand Conrad’s Crystal Ball IV | Lawyer Marketing Predictions for 2025 r/LHLM: Reddit Feeds the AI MACHINE   Listen Next:  Does My Website Suck? | Law Firm Website Teardown    Connect: Lunch Hour Legal Marketing Newsletter! – The Bite  Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok r/LHLM

Authenticity can be a powerful differentiator in legal marketing. Many lawyers hesitate to share their personal story, but doing so can create real connection and trust with the right clients. Gyi sits down with Chris Earley to talk about his marketing journey and why authenticity matters. They also dive into Chris’s involvement in masterminds and coaching programs, his commitment to integrity and positive firm culture, and how those values show up in the way he connects with clients. Sign up for Chris’s weekly email: practicetipoftheweek.com Read Chris’s book! - Scaling the Wall: One Man's Journey of Healing Childhood Trauma to Find Fulfillment and Success: Earley, Christopher Chris Earley is the founder and CEO of the Earley Law Group Injury Lawyers in Boston, Massachusetts.

Where are your competitors spending their marketing money? Gyi and Conrad’s insights into this valuable data can help you stay ahead of the rivals in your market. ----- Competitive research is an oft overlooked marketing activity, but you should definitely be focusing on this valuable information to make smarter decisions for your law firm’s marketing efforts. However, getting your hands on this research might not be as easy and obvious as you’d like it to be. So, how do you find out what you need to know? The guys talk through what to keep in mind as you pursue your research.   The News: This is looking like a smart new venture: Rankings.io has acquired Gladiator. Aw, shucks—Chris Dreyer named us as top SEOs. Thanks, Chris! Aaaaand, another acquisition, if you care to know — SEMRush (an SEO tool) was purchased by Adobe. Still steadily sinking toward the inevitability of your AI overlords? Welp, with new updates from both ChatGPT and Gemini, we’ll all get there eventually. Conrad’s spidey senses are tingling… Floyd Mayweather got into the law through The Money Team Law Firm, and is now entering the legal marketing realm. Hmm.  Last, more thoughts on exclusivity with Gyi and Conrad. And, we want to know what you think! Leave us a comment on LinkedIn or YouTube.  Suggested LHLM Episodes:  Local SEO 2024: How to Rank with Local Falcon Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok r/LHLM

Craving a sneak peak of our live recording from Filevine's Lex Summit? This year, Filevine’s Josh Hostilo and Stefanie Minter joined us at the table table to tackle one of the most confusing—and most important—topics in legal marketing: accurate attribution. Gyi and Conrad dig into how Lead Docket approaches first-touch, last-touch, and dual-source attribution, why “How did you hear about us?” still matters, and how UTMs, web forms, call tracking, and client feedback all get folded together to give firms real visibility into ROI. We even get into Google Ads optimization, Zapier webhooks, and the surprising disconnect between what clients say and what the data actually shows.  This  is just a small appetizer. Check out the extended interview on YouTube!

It’s surprisingly easy for a marketing agency to make underperforming campaigns look like wins. How do you guard yourself against marketers who exaggerate your results? Also, NAP consistency—the definitive answer!  ------ Yeah, it’s scummy, but not all marketers have your best interests at heart. More perniciously, data can be spun and credit can be misattributed. Less so, inexperienced consultants misinterpret your campaign data and draw the wrong conclusions. Either way, bad insights lead to bad decisions—and those decisions can cost your firm big. You, dear lawyer, need to know enough about your marketing data to avoid being taken advantage of. Gyi and Conrad are here to help. Later, the guys answer a YouTube question on NAP (Name-Address-Phone) consistency. So, is your NAP consistency negatively affected by using a call tracking number along with your primary phone number? Usually, no! Unless you screwed something up on your site—Gyi tells you how to make sure everything’s as kosher as a pickle.  The News: Darnit—the robots aren’t supposed to solve your legal problems anymore: OpenAI is no longer giving legal advice. To retract, or not to retract… For now, we’ll call it a news update: Scorpion confirmed that they do break out branded vs. non-branded campaigns in their reporting, so that’s good.    🎧 Listen Next: Mindful Gifting || Resolutions Past and Future   Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok r/LHLM

Whitespark’s Local Search Ranking Factors Report surveys the best and the brightest SEOs (and Gyi and Conrad) to gain a clearer picture of the latest drivers of local search rankings. Understanding how to rank in Google’s local search results is critical to every single one of your marketing plans, so the guys welcome Darren Shaw to nerd out on this year’s report findings and teach you what to prioritize in your marketing efforts. Darren and the guys have plenty of great knowledge tidbits to hash out–from the importance of accurate business hours to maintaining a visible address online to current AI search observations, and much more. Stick around to the end of the episode for some tactical tips on making LSAs work for your law firm!    The News: Top Dog Acquires Keller Swan – Always a good day for an acquisition, buuut… Florida? Really? AIO Impact on Google CTR: September 2025 Update – Click-through rates are way down—Should you care? It might be time to shift your focus elsewhere. Great insights here, folks: Future-Proofing Your Firm in the Age of AI, with Jack Newton - Lawyerist #587   Listen Next: How to Rank with Google AI Mode   Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok r/LHLM

Bungling lead follow-up and neglecting to learn AI’s many, many profitable uses in your law firm will definitely come back to haunt you. Learn how to do it right!  ----- Changing the way you handle your leads can be a game changer for your business. Gyi and Conrad talk through the latest trends in AI-powered lead qualification and how to recognize the most valuable—and profitable—potential clients in your marketing channels. Later, in a world where data-informed decision making is critical for business success, do small firms have enough data to make it useful, whether it be for AI or other business growth needs? The guys discuss.    The News: New lead products offer plenty of variety for your growth strategy! Check out the latest lead scoring products from Lawmatics (Qualify AI), Filevine (Lead Docket with LeadsAI), and Clio (Clio Grow Leads).  Check out Bob Ambrogi’s detailed article for more on Lawmatics: Exclusive: Lawmatics Announces Qualify AI, A Sophisticated Lead Scoring Platform for Law Firms | LawSites  Clio’s 2025 Legal Trends Report is ready for your perusal! We’ll dig into it here on the pod at a later date.   Acquisitions… vLex & Clio Library are joining forces, and ShareDo joins Clio’s fold.   Suggested LHLM Episodes: Clio’s All-In with Scorpion – Who Gets Stung? | Legal Industry | Lunch Hour Legal Marketing   Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok r/LHLM

Lunch Hour Legal Marketing Summit 2025 was an awesome time, and we are incredibly grateful that we got to see so many of you in person. If you couldn’t make it this time around, or are feeling that post-conference sorrow that can only be remedied by reliving the LHLM Summit (YAY!), then this is the episode for you. Gyi and Conrad responded to your most pressing marketing questions live at the conference. Listen in for an abundance of on-the-spot marketing wisdom, covering everything from Google business tips to unreasonable hospitality to ad fatigue and so, so much more.  The News:  Legal Talk Network is a Signal Award finalist for the For the Innocent podcast featuring Amanda Knox! We’d love to get your vote on Signal Award Voting, and you can listen to the full episode here: The Amanda Knox Story: Her Fight for Justice on the Global Stage.  Suggested LHLM Episodes: Tasty Tactical Tidbits || Don’t Call It a Rebrand   Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok r/LHLM

Reddit has major SEO power, and you should definitely be using it for your firm! But, dear lawyers, for good karma, avoid megaspammer agencies who attach your name to every annoying post. It’s a bad look. ----- The industry is moving heavily toward Reddit because of AIOs, boosts in search, etc., but how do you use it effectively? Conrad and Gyi talk through the tenets of Reddit Karma to help you build your Reddit reputation. They demystify the Reddit community’s engagement style, the upvote/downvote system, and more, to help you understand the platform’s potential for marketing your law firm.  Later, the guys share their favorite tactical tips for optimizing Reddit as a tool in your marketing mix. And, be sure to look us up, too: r/LHLM  The News: Suing for “business model theft”—who will win? Anyone? Two High-Profile Personal Injury Law Firms Sue… Each Other  Cringey lawyer behavior in the extreme: Prosecutor SHOCKED That Being A Lawyer Does Not Stop Cops From Arresting Her In Embarrassing Viral Video  Smith.ai launched an AI receptionist service. Might be worth a look, folks.  Always something… Google Search rank and position tracking is a mess right now. From Joe Giovannoli: CMOs didn’t sign up to be the CTO.    Mentioned: Reddit Is Said to Sign AI Content Licensing Deal Ahead of IPO - Bloomberg    Suggested LHLM Episodes: How To Do Social Media Marketing the Right Way   Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

We’ve got more delectable nibbles of knowledge to whet your appetite for the LHLM Summit! And, Conrad’s got a Clio/Scorpion conspiracy theory you definitely don’t want to miss. ----- This is pure speculation on Conrad’s part… but what’s the real play behind the Scorpion and Clio union? Could there be more to this “sole preferred partnership” than they’re letting on? No spoilers here, folks. Listen in for the intrigue! Later, more mouthwatering morsels from your upcoming LHLM Summit speakers! Gyi and Conrad offer their commentary on some great advice pertaining to LinkedIn engagement, newsletters, client experience, local influencers, and so much more.    The News: Gyi was at 8am Kaleidoscope, the inaugural customer conference following their rebrand. And, catch the guys here, there, and everywhere at a bunch of upcoming conferences—especially this really cool one called the Lunch Hour Legal Marketing Summit. We hear it's gonna be a good time.  Two great legal leaders, Brett Trembly and Ryan McKeen, have partnered to launch Virtual Case Managers! Googly googs dodged a bullet: Google avoids breakup, but has to give up exclusive search deals in antitrust trial. Hmm… Did Google’s share of general search really fall from 73% in Feb to 66.9% in August? – ChatGPT, AI tools gain traction as Google Search slips: Survey Reddit is on the rise, folks. What’s your strategy?    Mentioned: Gee, thanks, Jonathan Hawkins!     Suggested LHLM Episodes:  What’s in a Brand?   Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

Get ready for a pu pu platter of the legal marketing genius on the menu at the LHLM Summit! And, later, the guys pick apart AffiniPay’s rebrand to ‘8am’.  ----- We know not everyone can make it to the LHLM Summit, so Gyi and Conrad want to share the love! Four Ignite Talk presenters serve up delightfully tactical tidbits you can put into practice right away in your legal marketing schemes. Listen in for nuggets of wisdom on meaningful metrics, Google Local Search, naming & trademarks, and social media. Cracker Barrel, HBO Max, Jaguar. There’s been quite the array of rebranding missteps of late. Ladies and gentlemen, AffiniPay has entered the chat. So, when is a rebrand a good idea? Without a very compelling reason, the brand could suffer mightily. The guys process through AffiniPay’s name switcheroo to ‘8am’, and Conrad shares insights on Mockingbird’s upcoming refresh—a much more brand-friendly tactic for those looking to freshen up their presence in the marketplace.  The News: AffiniPay rebrands as 8am. Good idea? Bad idea? You be the judge. Keep an eye on this one, folks. It mostly sounds like a bummer—Google Ending Manual Language Targeting. Another sad tale of private equity gone wrong: On The Map CEO Resignation  Effective October 20, Google Local Service Ads Will Have a New Google Verified Badge. So many change-ups, Google. Make up your mind!  Come one, come all (if you’re a legal marketer) to the Lunch Hour Legal Marketing Summit September 22-24!   Mentioned: Vote For a School - Cooper Hurley Injury Lawyers   Suggested LHLM Episodes:  What’s in a Brand?   Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

“Sole Preferred Partners”—does this new relationship mark a culture shift for Clio? Come for the puppy, stay for the hard-hitting analysis.  --- Clio and Scorpion’s efforts to fill a perceived void between law practice management and marketing has led to the inception of their sole preferred partnership in the legal marketplace. Is this exclusive relationship a culturally dissonant move in Clio’s previously open ecosystem?  The guys question Harsha Chandra Shekar of Clio and Kirby Oscar of Scorpion on the details of this partnership and how their promise of deep integrations and data sharing will affect both clients and competing marketers in the legal space. Afterward, Gyi and Conrad give their takes on the interview, discussing both its potential and their persisting concerns. Is this really the partnership that will lift all boats in the legal industry, or is it just promoting your competitor down the street?    The News: A recently fired summer associate tastes the bitterness of life: Who Knew Biting Other Lawyers Was Frowned Upon? - Thinking Like a Lawyer Google LSAs have been removing the trust/verification marks we worked so hard for—another ploy for cash? Get ready, folks. AIO ads are coming to…everything. Google briefs brands on AI Mode ads ahead of Q4 rollout Shocker! Google is pushing more Google: Google Search Indexing & Ranking Near Me Google Maps Results The GLM Summit is coming right up. Conrad is a speaker, LHLM is recording live, and it’ll be a great time all the way ‘round! And, come on down to the Kaleidoscope 2025 conference by Affinipay to hear from Gyi! What, another conference plug? This one might be our favorite—the Lunch Hour Legal Marketing Summit takes place 9/22-24, and August 22nd is the absolute drop-dead date for the early bird discount. Sign up now!    Suggested LHLM Episodes: HELP! My Marketing Agency Was Acquired — What You NEED To Know  Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

Investing in your people is the absolute best thing you can do in your law firm. Later in the pod, you want your business to grow for years to come, so what are the key ingredients to make that happen? ----- When your people feel valued and are given the opportunity to learn and grow, your business will reap the benefits right alongside your thriving, fully engaged employees. With that in mind, Gyi and Conrad have lots to talk about today. First, how can you convince your firm to send you to the Lunch Hour Legal Marketing Summit? Astute marketing tactics lead to long-term business growth, so investing in the in-house marketer is the smart thing to do! Later, as a law firm owner, what other future-minded perspectives should you be pondering? The guys talk through brand development strategies and everyday tactics that give you staying power in your market.  The News: Ben Sessions’ social media vendetta resulted in a win! – County prosecutor resigns amid misconduct fight with judge Google Local Ranking Documentation Updated, but it’s kinda/sorta just a nothingburger.  This is a thing now: Google Business Profiles Automatically Adding Social Media Links To Businesses Suggested LHLM Episodes: Diary of an In-House Marketing Director   Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

How do you get AI overviews and AI mode to promote your content? Gyi and Conrad detail out all the current guidance for better content performance. ----- The way people use search is changing. You definitely want to make sure your content is getting to your audience, and AI search experiences like AI Overviews and AI Mode may require a change in your tactics. Gyi and Conrad talk through the current guidance from Google to help you stand out in your market. Finding ways to provide genuinely unique content and a great site experience are key! And, learn how to employ the E-E-A-T principles for even more good content boosts in search.   Learn more about Google AI Content Guidelines: AI Features and Your Website | Google Search Central | Documentation  Google Search's guidance on using generative AI content on your website    The News: Fear, uncertainty, doubt? Nah, it's just the Google Core Update of June 2025.  A recent bunch of Google LSA notifications caused confusion and delay. Sheesh.  Ben Sessions’s very public vendetta against the shady behavior of some folks operating in his local courts is a sight to behold! Check out Ben's Facebook page for more.   Another acquisition! Clio buys vLex, and this could be an exciting game changer. Clio and Scorpion recently reached an exclusive partnership agreement for marketing services — More on this to come. In the wake of the tragic Texas Floods, there are ways you can help. The Texas Disaster Legal Help Group will need more volunteers for years to come.    Suggested LHLM Episodes: Big Money — Who Owns the Future of Law? - Lunch Hour Legal Marketing    Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

Non-Lawyer ownership, alternative business structures, venture capital pushing out the little guy… scary, right? Yeah, we get it—but should you be so worried about these new trends coming to law-firm business management? And later, Gyi and Conrad dig into Google’s content guidance to help you understand how to effectively leverage content for your business & marketing strategies.  ----- For attorneys, the very thought of non-lawyers profiting off the practice of law is pretty darn repugnant. So, naturally, most lawyers are united in their distaste of venture capitalism, private equity, and big business making its way into digital marketing and law firm ownership. Is this resentment justified? Gyi and Conrad talk through the changing landscape of law firm business structures and what lawyers need to consider as they navigate this new reality. Next, what can you do to make sure your content stands out amongst your competitors? The guys discuss Google’s SEO fundamentals for creating content their algorithm will promote. Figuring out how to drive traffic to your website might feel like a guessing game, but there are real, tactical methods for creating expert, trustworthy content that gets boosted by search engines. Check out more from Google: Creating Helpful, Reliable, People-First Content | Google Search Central | Documentation    The News: Jason Hennessey’s firm Hennessey Digital was purchased by private equity. Answering Legal has launched a free AI-powered chatbot. You don’t have to be a customer to use it, so you might as well check it out.  The Lunch Hour Legal Marketing website is live! And, coincidentally, you can sign up for the very exciting Lunch Hour Legal Marketing Summit right on our website! Hurry on over for that sweet early bird discount.  CallRail’s Voice Assist comes out of beta mid-July! Keep an eye out for it.  Hit us up to do an Ignite Pitch at the LHLM Summit! If you’ve got 5 minutes worth of quirky, nerdy insights on a relevant topic, Gyi and Conrad would love to consider your pitch.   Suggested LHLM Episodes: HELP! My Marketing Agency Was Acquired — What You NEED To Know  What’s In a Brand?   Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok Chapters (Times Approximate) 0:00 Gyi Griswold Goes Michigan Roadtrippin’ 2:48 The News 8:47 Is Venture Capital Getting Greedy?   21:30 Help With Google’s Helpful Content

Hungry for more clients? Sick of spending time and money on marketing that goes nowhere? You’re in the right place. Hosted by legal marketing veterans Gyi Tsakalakis and Conrad Saam, this channel dishes out real-world digital marketing strategies that actually work for law firms. From client acquisition hacks to website teardowns to what’s driving results today—nothing is off the table (except bad advice). If you're a lawyer looking to grow your practice, consider this your go-to guide—with a side of sarcasm.If you're a lawyer looking to grow your practice, consider this your go-to guide—with a side of sarcasm. Subscribe and join us every week for bite-sized insights with big-firm impact. Let’s grow your law firm—one lunch hour at a time.

Is standing up for a cause you believe in a help or a hindrance to your business? The fear of losing clients who think/believe differently might keep you from publicly supporting the things you value, but is that actually good for your business (and you)? ----- When it comes to support and activism, many professionals shy away from proclaiming anything that could narrow their market, but fine-tuning your appeal is exactly what you need to do to grow your business. Gyi and Conrad discuss why standing for something is much better than standing for nothing, and it even helps you position your brand in your market. If you’re  perceived as a generic lawyer of no distinction, you’re going to have a tough time connecting with your community. Authenticity is good for business, and the guys share how leaning into your values can really help your law firm grow. The News: Our esteemed friend Eric Goldman wrote up a great piece on the latest court ruling on brand name conquesting: NJ Supreme Court Blesses Lawyers’ Competitive Keyword Ads (With a Baffling Caveat). A new partnership between CallRail and RingCentral looks promising for all those involved. Here’s the deets:  RingCentral | CallRail Integration  Well, we’ve had a good run. Zuck announces AI for ad management (to end Gyi and Conrad). Don’t believe anything you see on the internet, kids. Nancy Mace’s Astroturfing is deceptive marketing at its worst—ick.   Register now for the Lunch Hour Legal Marketing Summit at the Bellagio in Vegas! We’ll kick things off on September 22nd. Hope to see all you in-house marketers there. Today, we’re announcing some of the great speakers and timely topics you can look forward to. Tune in for more details! Suggested LHLM Episodes: Google’s Search Monopoly in Jeopardy: This New Antitrust Ruling Changes Everything   What's in a Brand?   Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

Branding, re-branding, brand refresh… What does it all mean? Well, a rose by any other name might smell as sweet, but your business could really stink if your branding strategy is lacking. Learn how to optimize your brand, master your messaging, and position yourself for success.  ---- Branding, positioning, and messaging are distinct and essential elements for your law firm’s strategy, but not all lawyers have a handle on the meaning and functions of these components in the scope of their business. Gyi and Conrad take us through the basics of branding and explain the critical (and perhaps greater) importance of positioning and messaging. Learn how being true to yourself can help you create a meaningful, intentional path forward for your legal business.  Come see us! The Lunch Hour Legal Marketing Summit will be held September 22-24 at the Bellagio in Las Vegas. Register now!    The News: Well, Avvo’s been sued (again). Do we care? Allegedly, AI is screwing businesses over left and right by publishing utter falsehoods. Yay.  Kevin Indig has some good insights here: The first-ever UX Study of Google’s AI Overviews: The Data We've All Been Waiting For.    Suggested LHLM Episodes: Marketer vs. Marketer  Links: The Unbillable Hour — Rebranding: Define Your Firm, Define Your Practice  rebrandingexperts.com    Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

LinkedIn is really working for lawyers these days, so Gyi and Conrad bring in the pros to school you on how to leverage it for your business. Learn how to create content that truly resonates with your audience from our dear friends Purna Virji and Tony Albrecht. ----- LinkedIn has become a powerful platform for growing legal businesses, but how exactly do lawyers go about it? The guys talk with Purna Virji, a principal consultant at LinkedIn, about how to make the connections you’ve been hoping for. What does your audience care about? What do they want to hear? Purna shares her tips for creating easy, engaging video and text-based content in just a few hours per month.  Later, why should you care about being active on LinkedIn? Gyi and Conrad dig deeper into what you need to know about LinkedIn engagement with Tony Albrecht, the Yoda of LinkedIn lawyering. Learn about what LinkedIn growth could look like for you, dear lawyer! Tony explains the surprising supply/demand deficit for interesting content and how stimulating, genuine posts can significantly further your reach. The News: Congrats to Erin Levine! – Hello Divorce is now in all 50 states. Will marketers be replaced by AI? FirmPilot Reaches $11.7M in Funding, As Thomson Reuters and HubSpot Ventures Join As Investors New(ish?) launch from the Googs: Google AI Max  The New York Times reports A.I. Is Getting More Powerful, but Its Hallucinations Are Getting Worse, so… cool cool cool…  Thoughts on AI impacts for Local Pack from Greg Sterling and Barry Schwartz, respectively:  AIO Pack, AIn't No Threat, Double Divestiture, Automation Blues and Google Tests Replacing Map Local Pack With AI Overviews. Just what you need! Our LHLM Conference is in the works for September 22-24 in Las Vegas.    Suggested LHLM Episodes: How To Do Social Media Marketing the Right Way  Connect: LinkedIn – Purna Virji LinkedIn – Tony Albrecht The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

Should your agency be charging you for managing your LSAs? Are there things your in-house marketing team should be leaving to the experts? Today, the guys open the mailbag and answer these two great listener questions. Is it worth paying an agency anything for Google LSA management, or are you getting scammed out of a chunk of your marketing budget? Well, it depends, and the guys’ opinions may vary. Gyi and Conrad dig into a listener question to explain what LSA management could/should look like, what value it may bring to you, and whether ongoing fees are appropriate. Later, question 2! Should lawyers with an in-house marketing team entrust all their digital marketing to said team, or do they need to call in an expert agency for certain advertising channels? The guys talk about the realities of expertise gaps and how partnerships can really take your marketing efforts to the next level.  Stay tuned to the end for a special announcement from Gyi and Conrad!  The News: Brilliant or clueless—did this lawyer do this for the news hype & free advertising? Judge Rejects Lawsuit With Dragon Logo, Calling It ‘Juvenile and Impertinent’ - The New York Times Google, just… ick. Here’s our take on this extremely problematic Google overstep:   Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

If lots of site traffic isn’t leading to lots of clients, something’s off. Learn how to get the traffic you want! Later, Gyi and Conrad unpack the marketing impact of publicly ranking all your competition—genius or folly? ----- You want website traffic that could turn into actual clients for your law firm, but how do you make sure you’re reaching the right audience? Gyi and Conrad talk tactics for segmenting your audience to make sure you get the qualified leads that can turn into profitable business for your law firm.   Next, in a bold move, a Seattle family lawyer pulled a Zuckerberg and rated all of his local competitors, except himself. What do the guys think about the Hemmet Trends Report? While it may be a sure-fire way to torch some of your local relationships, this kind of friction marketing can be a very successful way to get your name out there.  📺 Youtube: Segmenting Your Audience in Search Console   The News: Google quality raters now assess whether content is AI-generated. What does this mean for your copy/pasted ChatGPT posts? You might want to seriously do that human edit. This could be big for local business, folks: TikTok takes on Google Maps by surfacing reviews in the comments tab. What do we think about Sponsored Youtube Comments? So far, it seems like a pretty solid tactic. If you like poking fun at the dirty, rotten ethics of certain marketers, you’ll like Brian Glass’s podcast episode, too: Brian Glass - CaseConnect PILMMA - come see Conrad!   Suggested LHLM Episodes: The Lawyer’s Guide to Conversions || Listener LSA Queries   Apple | Spotify | Youtube    Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok